Monthly Archives: June 2012

Don’t Start a New Business without These 7 Essentials

businessStarting a new business can be thrilling. Sometimes you can get so excited about your new idea that you don’t want to take the time to do the necessary groundwork so that your business will have a solid foundation. Channel your enthusiasm into a few of these more mundane fundamentals of business so that when you begin to bring in customers you’ll be ready to handle anything.

1. Operating Capital – A new business is going to need money. Think about how you want to finance your enterprise before you begin making widgets or booking clients. Whether you use an existing savings account, a business credit card or a traditional small business loan, you need to secure funding first if you want your business to really get off the ground.

2. A Business Plan – Sit down and write out a solid plan for your business. Include plans for expansion and ideas for what to do if things don’t go as you expect. A good business plan is also helpful for securing a small business loan because it shows that you have thought the business through.

3. Plenty of Patience – A new business takes time to begin turning a profit. Quite a few tedious tasks have to be done before you can focus solely on your business, as well. Be ready to fill out plenty of paperwork and be prepared to wait longer than you might expect the orders to come rolling in.

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4. Information on State and Federal Tax Laws – Find out what you need to do in order to comply with state and federal tax laws regarding your business. Make sure you know how much sales tax to collect and what kind of tax information you need to provide the government concerning your company.

5. Appropriate Licenses or Permits – Some businesses need special permits or licenses to operate legally. Check local laws to make sure you have all of the necessary paperwork in order so that you don’t have to face fines or other legal problems once your doors open. Be prepared to pay fees or work with an appraiser for some licenses and permits.

6. Product Research – Spend some time researching other businesses that are similar to yours. Find out how much they charge for the same products and services. Think about how you can be competitive in the market you are interested in. You might find that you need to adjust your original business plan. It is better to learn about potential problems in the market before you begin the business so that you can make changes without disrupting relationships with clients.

7. Willingness to be Flexible – No matter how much you research and plan for your business, things will happen that you do not expect. Be ready to roll with the punches and make necessary shifts when you have to so that your business can remain viable. Stick to your business plan as a general blueprint for your company, but allow yourself to make changes when the real world doesn’t follow the script you prepared before the business began operations.

Once you establish your earning power with your new business, you’ll need to purchase a life insurance policy to protect those who depend on your income. Shop the best rates at www.LifeInsuranceQuotes.info.

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A Blueprint For The Perfect Business Card

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Designing the perfect business card is like a construction project, with a important exception. You do not have to be a professional, and you don’t need a designer’s talent. You have the tools and the creativity that are required. By following a blueprint, you can design the perfect business card.

Foundation

Start with a template. Take a look at the design programs installed on your computer already. Word has a template tucked away under the Tools menu. If your home office software doesn’t include business card options, try an Internet search. Free templates are easy to find and quick to download. There are sites that let you put your card together online. Often, these sites want you to print your cards through them, so explore your options. The layout is standard with ten cards to the printed sheet. Find a design template that works best for you and your small business.

Construction

Solid construction depends on the basics. The purpose of your business card is to let people know who you are, what you do and where to find you. A snappy design is visually appealing, but without a name and address, it’s useless. Eye-catching colors command attention, but they should never drown out the company title. Before you unleash your inner designer, make sure you include your basic information. Pay attention to your font choice. Simple is always better. If a business card isn’t easy to read, it will land in the nearest trash can.

Decoration

You are unique. Your business card sets you apart from the crowd. Consider how you want to communicate this. Now is the time to let your inner designer out of the box. Do not let him run wild. Color is your friend when used appropriately. Color will turn your card into a visual turnoff when overused. Think simple or bold, but don’t overdo it. A line graphic or photo adds impact to a card, but be sure your choice conveys your message. Your business card tells potential customers what you do and who you are. It is your identity and the perfect home for your company logo.

Inspection: The Perfect Business Card

Your business card is perfect. The design is clean, professional and nails the target you are aiming at. Have you proofed it? Typos turn into disasters on a printed business card. Pay special attention to numbers. Check margins to make sure everything fits. Ask a friend to look it over. When the card is printed, it’s yours forever. Make certain it is flawless.

Designing your perfect business card is a construction job and a creative process. Following the basic blueprint ensures your card will communicate your business message. Keep it simple, make it unique, and your card will do the rest of the work for you.

Printing business cards is a very powerful marketing tool for any business. You hand out your business card to potential clients, friends and other contacts. Make sure you have quality business cards. Contact Snap Printing for details.

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Top Five Things You Forgot For Your Trade Show – Trade Shows 2012

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It’s time for you to hit the trade show circuit and promote your brand and products. There is some degree of routine and order when you prepare for shows and if you are a veteran, well then you’ve got it down. But not so fast, you may be overlooking some vital points of preparation. I’m not talking about your displays or swag, trade show flooring, not your tickets or room reservations and no not your products. I’m writing about the top things you forget for your very important trade show.

Goals Aren’t Just for Soccer

Set a realistic goal and make sure you are able to measure your success. Tracking results is the key, with the wide spread use of cell phone apps and social networking sites like Facebook you can easily keep track of your goals. Are you trying to promote a brand new product, trying to create excitement for a grand opening or trying to increase your monthly sales? Clearly define your company goals and implement the flexibility and ease of use of the new technology to keep track of your success of your goals.

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Promotional Printing Tips For Your Business

Buisness 
Cards

Promotional printing is necessary for small business owners to promote their business. Promotional printing items may consist of brochures, flyers, business cards or postcards. Promotional items can generate sales leads and gain exposure for a company. Before using promotional printing, there are a couple of items customers must consider.

1. Create an Aesthetic Design

Promotional print items should be visually appealing to attract customers. After reading a promotional item, customers should be compelled to purchase a product or service. Visually appealing promotional print items are typically more effective than promotional print material without any special appeal. Bright colors and high gloss are recommended for print materials. As long as the colors and design are balanced and do not detract from the overall appeal of the promotional print item, the print item will be effective. Every business owner should strive to make their promotional print items as visually appealing as possible for maximum results.

2. Create Compelling Text

Text must contain compelling content. The content must capture the reader and convince them to try the product or service. If the content compels the customer to buy, then the promotional print item is considered effective. The font must also be visually appealing, easy to read and add to the overall appeal of the promotional item. The text conveys what the reader needs to know about the business product or service. Business owners should pay special attention to text or content when creating promotional items.

3. Consider the Paper Quality

The paper quality is also another consideration of promotional print items. High quality print items can make a company appear more professional. The more professional a company appears the more likely customers will do business with the company. High quality paper will also accept the ink better and yield a clearer graphic or image on the page. The overall effect will be more visually appealing than lower quality paper. High quality paper will be more expensive but can be worth the investment with certain clients.

4. Consider the Overall Cost of the Promotional Item

The overall cost of promotional print material will be affected by the quality of paper, the complexity of the graphics and the number for printing. Significant discounts can be offered for companies when ordering in bulk. Companies should consider every item that may affect cost to avoid surprises when the order price is quoted. If the printing company takes the order online, shipping costs should be included in the overall cost of the item.

Consider Promotion Printing for Your Business

Consider promotional printing for your business. Promotional print materials such as brochures can provide a wealth of information about a product or service. A visual can also be included to convince customers of the benefits of the product or service. Promotional printing is effective in marketing.

Danny is a Graphic Designer from Sydney, Australia. Sydney printers often utilise his talents to design promotional products for their clients. Outside of work, Danny likes to go surfing, mountain climbing and motorbike riding.

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How To Make Your Business Seem Green (Without Really Trying)

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So guys, listen. It turns out that a lot of people are really worried about this whole “environment” thing. Turns out there are all sorts of animals and plants and people who live there, and you guys have been doing an awful lot of stuff that sort of… kills it.

Yes, yes, I know! From a P.R. standpoint this is pretty disastrous.  Now the way I see it, we in the business community have two options.

The first involves a major overhaul of the entire way we work. This means making a dramatic shift over to renewable energy sources and sustainable practices, drastically reducing our dependence on fossil fuels and seriously analysing the impact our work has on the world around is. It will be extremely costly and a lot of hard work, but the pay off would be we might actually save the planet, which again, from P.R. standpoint would be huge.

On the other hand, we could half-arse it. What do you think?

Yeah, I thought you’d pick the second option too.

Colour Things In Green

Olof S, on Flickr”>Landscape - Green  View, Halla

Okay, so I’ve done some reading, and apparently things are good for the environment are known as “Green”. Therefore, if we colour in our logos, publicity material and packaging green that will tell people we’re good for the environment, right?

Back in 2009 General Motors tried this and got a whole bunch of articles published about how environmentally friendly they were going to be. They described it as “an effort to show consumers that [GM] is leaner, greener, more focused on fuel efficiency and better able to make quick decisions.”

To be honest, when our marketing guys thought of this, they pretty much all high-fived and chest bumped each other, then quit for lunch where they had all of the cocaine.

Use The Right Pictures And Words

After they got back from lunch, however, they figured it might take more than simply colouring in all our stuff a different colour to make us look good. For instance, the Incredible Hulk is green, but our sources tell us that he’s actually really bad for the environment, or at least the part of it he happens to be standing in. Godzilla, we hear, is also green, and likewise that isn’t really something we want associated with our brand.

So to guide our customers’ opinions a little more precisely we’re going to be using carefully selected images and words to make sure they get the right idea about us. Our research showed that people find pictures of leaves, pandas, birds, sea life, clear blue skies and babies who are strange unperturbed about being abandoned in the wilderness are all images they associate with environmentally friendly things. Likewise, we use words “natural” which don’t actually mean anything, but sound good, while by putting say, 20% recycled material into our packaging, we can get that little triangle symbol that says we’re good to the planet.

Theme Weeks

Remember how every Friday with give all the employees a free sandwich to drawer attention away from their quite frankly appalling salaries and working conditions? Turns out your can do the same thing with Planet Earth!

We’ll get the marketing boys to come up with a name for it like Globe Week or Eco Day or something.  Then, during that pre-agreed time period we’ll stick up loads of green coloured stuff and pictures of the Earth from space and so on. Maybe we could scatter some more recycle bins around the offices and stick up signs telling people to turn the lights off when they leave a room. This bit is particularly clever, because we’re basically telling everyone else to be more environmentally responsible, while simultaneously taking credit for it

NBC pulled this trick once a year with their annual “Green Week”. “Green Week” is basically a week once a year when they tell all their TV shows to do an episode with a “green” emphasis. This is good because it “raises awareness”. Again, by “raising awareness” we get to take a tonne of credit without actually, y’know, doing anything. The best part? Their sponsor was General Motors. Seriously, we’ve a lot to learn from those guys.

Chris Farnell is a freelance writer who covers renewable energy jobs, environmental and business issues. He’s 100% natural and organic.

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