Daily Archives: June 6, 2014

How Business Card Paper Stock Can Influence The Impact Of Your Cards

www.PsPrint.com

Choosing the best paper stock for business cards

A business card helps create the right impression about you and your brand and can tell people a lot about your services or products. The layout and design of your business card are important as are the details you include on it, but just as crucial is the material your card is printed on. The paper you choose can change the way your completed business card looks and how it feels, which can influence how people think of your company. This means the choice of paper for business cards is an important one and should not be taken lightly. Below is a comparison of popular paper options stocked by PSPrint to help you decide on the best for your business.

Business Cards

Business Cards (Photo credit: pol ubeda)

Gloss cover, 16 point C2S business card stock

This stock is great for brands that want to make a bold statement and look modern in the eyes of their customers. This paper is heavy and feels like quality in the hand. A glossy finish helps create a sleek and modern look and ensures that customers will remember your details.

Gloss cover 14 point C2S business card stock

This is a great all-round stock, which suits most types of business no matter what field they are in. It is not quite as thick as the 16 point stock, but the advantage is that it is a little cheaper. This makes it a good option for small businesses or companies which need to make a cost effective large order, without compromising on quality.

Matte cover 13 point recycled business card stock

Matte paper creates a feeling of elegance and a sense of refinement without shouting from the rooftops. This card stock from PSPrint is made from recycled paper meaning you can order a new set of business cards and still be environmentally friendly. There is no compromise on quality, however, with these business cards still offering the highest standards of color printing and clean text reproduction.

Gloss cover 14 point C1S business card stock

This paper is coasted on just one side, meaning you can easily write notes to the back of the card. This business card stock is perfect for executives who frequently need to add extra details such as phone numbers or quotes onto their cards.

Velvet cover, 15 point business card stock

As suggested by its name, this business card stock is thick and high quality with a velvety feel. This card stock is perfect for heavy weight executives who need to create an impression of authority and trust. This is the most luxurious stock listed by PSPrint.

Uncoated business card stock

To stand out from the crowd you might like to think about uncoated business card stock. Once common in business card printing, this type of card stock has become less popular with the advent of more glossy stocks and digital printing. However, it is beginning to recover its popularity and makes an interesting change from the coated card stocks. Uncoated cards are easy to write on and feel different in the hand, making them memorable for the customer.

Other things to consider when choosing your business cards

To make your business cards stand out from the rest, there are a number of options available above and beyond the typical layout, design, and text choices. Modern cards often feature unique logos, embossed designs, and special coatings. Cards can also be made into different shapes and sizes to reflect the ethos of your brand.

Business cards are an important aspect of a marketing campaign, and need to be carefully aligned with a brand’s philosophy and values. Choosing the right business card paper stock is a must if your company’s cards are to create the right impression.

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