Networking events are a great way to meet new contacts but only if you’re ready to do so. Fortunately, there are some steps that you can take to get the most out of this event.
Before the event you should:
1. Learn about who will be speaking or who will be in attendance.
2. The day before the event you should post on LinkedIn that you’ll be attending the event. Provide a link for them to learn more.
3. Make sure you can tell someone all about you in a matter of just a few seconds. This is where it’s a good idea to have great VistaprintBusiness Cards ready to hand out to anyone who asks for them.
4. Review your Vistaprint business cards to make sure that all of your contact information is correct.
During the event you should:
1. Be confident.
2. Take notes to share on Twitter later.
3. Listen more than you talk.
4. When you do talk, be brief.
After the event you should:
1. The next day you should send a quick note to everyone you’ve met. Consider connecting on LinkedIn with some of those you feel you connected best with.
2. Update your LinkedIn with how much you enjoyed the event and how you’re looking forward to the next one.
3. Update your blog with information and pictures from the event then share it with others.
There are a plethora of opportunities where you can have a custom print made. This is not just for photographs and images, there’s opportunity to customize just about anything for the purpose of marketing, promotions or customizations. Imagine a wine bottle with your own label, or any number of marketing collateral. Then there is the old standard, a business card. You may think that this has gone the way of the buffalo, but it’s absolutely still needed by everyone in any major industry today. Before spending a dime, however, make sure that you take a few notes on how to select the best materials for printed materials.
This is an example of what you can do with a business card. This unique card is cut to the shape of an ATM for the australian company Your Local ATM Di-Cut Business Card (Photo credit: Wikipedia)
Selecting The Right Paper
Getting down to basics, you will need to very choosy when it comes to printing. Some people always want to voice the opinion that you can print out a lot of things via a home printer, but you will find that it’s not that simple. The standard printers at home use a different method than professional grade printers and the quality suffers as a result. Not only that, if you have a heavier weight paper, the ink will not get placed correctly and the feed may cut or even stall the print. A paper jam will ensue as a result. Selecting the right paper is a matter of more than just function, you want to establish a certain professionalism with everything that you hand out, or use for the office.
A Trusted Printer
Make sure that you look for a good printing solution when looking at any number of customized solutions. Whether you need to business cards, custom labels, flyers, or posters, you want to go with a trusted name in the industry. If you don’t go with a trustworthy company, you may find yourself over paying for items that aren’t even that grand. It’s for that simple reason that you may want to look into companies like PSPrint. Trusted in the printing world, you will find that their professionalism will give you the right collateral for business, personal, and specialized needs.
Regardless of the size of your project, going with a professional option will not only be cost effective, but it will prove to be the best decision that you make in regards to business printing needs. Just one order will showcase why this is a crucial opportunity to seek.
Vista Print offers one of the very best deals anywhere on business cards. They are free! Absolutely free. At www.vistaprint.com, you have the opportunity to create a personalized business card at no cost, and you’ll only pay a small shipping fee to have your order delivered straight to your door.
These are quality cards with matte paper and attractive graphics. They look as if you paid a premium price at an exclusive print shop. Instead, all you have to do is go to the website, enter your information, and place your order. The entire process takes only minutes and the results are impressive.
In addition to the Vista Print Free Business Card, you’ll be able to upgrade to a premium package for only a few more dollars. The site offers many options in paper and design and allows you to create a truly unique card for your business. You’ll be able to order folded business cards, networking cards, appointment cards, and card holders.
Vista Print also carries invitations, announcements, stationery, and even clothing. They are your online print shop and eliminate the need for numerous trips to a store to get your items right. You can preview your order online and know, before you even order the item, that it’s going to be done correctly.
You can order your Vista Print Free Business Card at any time, day or night, and receive it at your home or business in just a few days. Vista Print offers quality printing, amazing prices, and fast delivery. No one else can match their business card deal.
In today’s hectic world, where travel has become yet another hassle for many people, the idea of printing free luggage tags is not only viewed as a great idea but fun as well.
Baggage claim (Photo credit: gorbould)
For instance, many travelers today opt to print free luggage tags by visiting such websites as www.printableluggagetags.com or shop.templerun.com/customize/temple-run-luggage-tag.html.
In turn, travelers who like these tags say there are so many cool images, colors and designs available that it’s become the thing to do for personalizing one’s luggage.
One popular tag — that can be printed for free on websites that offer this new art form — states that they can also help when planning a certain design.
For example, one website offers this service: “51 printable luggage tags that one can save to their computer and then print for free. These tags are just what you need the next time you travel. They are produced 10/page, which means you’ll have plenty for the suitcases you are taking on your trip.”
Also, many of these websites are easy to download and print. And, they are available in both Adobe (PDF) and Word (DOC) versions.
Moreover, travel fans like to customize tags with their favorite character or image. In this way, says one traveler, “I can easily spot my luggage because of the bright tag that is made of durable plastic for those rough bag handlers.”
At the same time, there are also web-sites online that state if you don’t see a design or category that you really like, you can ask support for the types of tags you’re looking for.
Overall, these tags are fast becoming a sort of personal statement that says “this is my luggage.”
Promotional printing is necessary for small business owners to promote their business. Promotional printing items may consist of brochures, flyers, business cards or postcards. Promotional items can generate sales leads and gain exposure for a company. Before using promotional printing, there are a couple of items customers must consider.
1. Create an Aesthetic Design
Promotional print items should be visually appealing to attract customers. After reading a promotional item, customers should be compelled to purchase a product or service. Visually appealing promotional print items are typically more effective than promotional print material without any special appeal. Bright colors and high gloss are recommended for print materials. As long as the colors and design are balanced and do not detract from the overall appeal of the promotional print item, the print item will be effective. Every business owner should strive to make their promotional print items as visually appealing as possible for maximum results.
2. Create Compelling Text
Text must contain compelling content. The content must capture the reader and convince them to try the product or service. If the content compels the customer to buy, then the promotional print item is considered effective. The font must also be visually appealing, easy to read and add to the overall appeal of the promotional item. The text conveys what the reader needs to know about the business product or service. Business owners should pay special attention to text or content when creating promotional items.
3. Consider the Paper Quality
The paper quality is also another consideration of promotional print items. High quality print items can make a company appear more professional. The more professional a company appears the more likely customers will do business with the company. High quality paper will also accept the ink better and yield a clearer graphic or image on the page. The overall effect will be more visually appealing than lower quality paper. High quality paper will be more expensive but can be worth the investment with certain clients.
4. Consider the Overall Cost of the Promotional Item
The overall cost of promotional print material will be affected by the quality of paper, the complexity of the graphics and the number for printing. Significant discounts can be offered for companies when ordering in bulk. Companies should consider every item that may affect cost to avoid surprises when the order price is quoted. If the printing company takes the order online, shipping costs should be included in the overall cost of the item.
Consider Promotion Printing for Your Business
Consider promotional printing for your business. Promotional print materials such as brochures can provide a wealth of information about a product or service. A visual can also be included to convince customers of the benefits of the product or service. Promotional printing is effective in marketing.
Danny is a Graphic Designer from Sydney, Australia. Sydney printers often utilise his talents to design promotional products for their clients. Outside of work, Danny likes to go surfing, mountain climbing and motorbike riding.
So guys, listen. It turns out that a lot of people are really worried about this whole “environment” thing. Turns out there are all sorts of animals and plants and people who live there, and you guys have been doing an awful lot of stuff that sort of… kills it.
Yes, yes, I know! From a P.R. standpoint this is pretty disastrous. Now the way I see it, we in the business community have two options.
The first involves a major overhaul of the entire way we work. This means making a dramatic shift over to renewable energy sources and sustainable practices, drastically reducing our dependence on fossil fuels and seriously analysing the impact our work has on the world around is. It will be extremely costly and a lot of hard work, but the pay off would be we might actually save the planet, which again, from P.R. standpoint would be huge.
On the other hand, we could half-arse it. What do you think?
Okay, so I’ve done some reading, and apparently things are good for the environment are known as “Green”. Therefore, if we colour in our logos, publicity material and packaging green that will tell people we’re good for the environment, right?
Back in 2009 General Motors tried this and got a whole bunch of articles published about how environmentally friendly they were going to be. They described it as “an effort to show consumers that [GM] is leaner, greener, more focused on fuel efficiency and better able to make quick decisions.”
To be honest, when our marketing guys thought of this, they pretty much all high-fived and chest bumped each other, then quit for lunch where they had all of the cocaine.
Use The Right Pictures And Words
After they got back from lunch, however, they figured it might take more than simply colouring in all our stuff a different colour to make us look good. For instance, the Incredible Hulk is green, but our sources tell us that he’s actually really bad for the environment, or at least the part of it he happens to be standing in. Godzilla, we hear, is also green, and likewise that isn’t really something we want associated with our brand.
So to guide our customers’ opinions a little more precisely we’re going to be using carefully selected images and words to make sure they get the right idea about us. Our research showed that people find pictures of leaves, pandas, birds, sea life, clear blue skies and babies who are strange unperturbed about being abandoned in the wilderness are all images they associate with environmentally friendly things. Likewise, we use words “natural” which don’t actually mean anything, but sound good, while by putting say, 20% recycled material into our packaging, we can get that little triangle symbol that says we’re good to the planet.
Remember how every Friday with give all the employees a free sandwich to drawer attention away from their quite frankly appalling salaries and working conditions? Turns out your can do the same thing with Planet Earth!
We’ll get the marketing boys to come up with a name for it like Globe Week or Eco Day or something. Then, during that pre-agreed time period we’ll stick up loads of green coloured stuff and pictures of the Earth from space and so on. Maybe we could scatter some more recycle bins around the offices and stick up signs telling people to turn the lights off when they leave a room. This bit is particularly clever, because we’re basically telling everyone else to be more environmentally responsible, while simultaneously taking credit for it
NBC pulled this trick once a year with their annual “Green Week”. “Green Week” is basically a week once a year when they tell all their TV shows to do an episode with a “green” emphasis. This is good because it “raises awareness”. Again, by “raising awareness” we get to take a tonne of credit without actually, y’know, doing anything. The best part? Their sponsor was General Motors. Seriously, we’ve a lot to learn from those guys.
Chris Farnell is a freelance writer who covers renewable energy jobs, environmental and business issues. He’s 100% natural and organic.