Tag Archives: Beer pong

Floating Beer Pong Tables for Spring Break Marketing

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Spring break events are one effective way to reach the college age demographic this season. During spring vacation, college students flock to popular spring break spots inside and outside the US. One powerful way to tap into this market is to brand a handful of beer pong tables with your company message and logo and place your product in at a spring break location, near water.  Four recent academic studies found that around 70% of college students play beer pong! In general, unfolding a beer pong table in the college scene attracts attention.  The novelty of a floating beer pong table takes it up a notch, attracting even more positive attention. Here is why branding beer pong tables is one effective marketing strategy:

  1. When college students see an inflatable beer pong table, they will tend to be in an environment that already makes them feel good. Likely, they will be outside, in the sun, having some drinks with friends. By placing your brand into the center of this scene, a positive association is made with your company/message.
  2. These beer pong tables will create residual positive impressions as they are used in a variety of different spring break scenes.  Inflatable tables can be used anywhere where people swim and play. These tables are like floating billboards, only a lot more fun.
  3. You don’t have to hire sales force.  College students that attend spring break tend to be the group that love to party. The students that part, inevitably play beer pong, so these tables will attract this demographic effortlessly. All that you need to do is have the product placed effectively.
  4. Consider co-branding your table with a spring break company or bar that is located in the center of a spring break destination. By doing this, you won’t even have to work hard to effectively place your product, since your co-brander will already have access to the demographic.  If you are unable to enroll a strategic co-brander, consider gifting the table to spring break company/event planner/bar. This will save you a lot of leg work.

Beer Pong is the most popular drinking game in the country and an inflatable beer pong table can be used to create brand recognition, positive association, and a natural draw to your companies brand. All that is needed to make this happen are some inflatable, custom beer pong tables and the spring break scene (somewhere near water).

How to use Beer Pong Tables as a Marketing Medium

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These days, it is common to feel inundated by advertising and marketing. Billboards, TV commercials, radios ads, internet ads, magazines, buses, taxi cabs, stickers, and the likes. Everywhere you look, someone is trying to sell you something. As a company, especially a smaller company, this over saturation of marketing can make effective marketing among ones target demographic a challenging and seemingly daunting task.  The thing that many advertisers lack is creativity. Most advertisers do not connect with their target market and therefore fail to leave an impression. Beer Pong Tables are one effective way of leaving a positive impression with the college age/young professional market. These days you can actually brand a custom beer pong table with your company logo and leave a positive impression on an entire party.  Here is why this is effective:

  1. The game of beer pong is hugely popular: Did you know that 50-80% of 6,000 college students that were surveyed play drinking games, particularly beer pong. Why should you care about that? Lots of people love the game. If you brand the table, you automatically create a positive association.
  2. Beer pong tables are used naturally in social settings. Unlike billboards which are created specifically for advertising, beer pong tables are being used to play on and gather around at parties, bars, bbqs and tailgates regardless of if you brand them or not. Beer pong tables are a portable medium so you receive brand exposure via the table’s natural use in various scenes, which translates to more impressions among a varied crowd.
  3. Beer pong tables are popular because they give people a common interest around which to gather. Not only do the players stand at the table, when you unfold a beer pong table, you naturally draw viewers that want to observe the game, and by default, you’re branding.
  4. Custom Beer Pong Tables are relatively inexpensive. You can customize one of these tables for around $220/table as compared to thousands of dollars on traditional advertising.