Tag Archives: Brand

How Business Card Paper Stock Can Influence The Impact Of Your Cards

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Choosing the best paper stock for business cards

A business card helps create the right impression about you and your brand and can tell people a lot about your services or products. The layout and design of your business card are important as are the details you include on it, but just as crucial is the material your card is printed on. The paper you choose can change the way your completed business card looks and how it feels, which can influence how people think of your company. This means the choice of paper for business cards is an important one and should not be taken lightly. Below is a comparison of popular paper options stocked by PSPrint to help you decide on the best for your business.

Business Cards

Business Cards (Photo credit: pol ubeda)

Gloss cover, 16 point C2S business card stock

This stock is great for brands that want to make a bold statement and look modern in the eyes of their customers. This paper is heavy and feels like quality in the hand. A glossy finish helps create a sleek and modern look and ensures that customers will remember your details.

Gloss cover 14 point C2S business card stock

This is a great all-round stock, which suits most types of business no matter what field they are in. It is not quite as thick as the 16 point stock, but the advantage is that it is a little cheaper. This makes it a good option for small businesses or companies which need to make a cost effective large order, without compromising on quality.

Matte cover 13 point recycled business card stock

Matte paper creates a feeling of elegance and a sense of refinement without shouting from the rooftops. This card stock from PSPrint is made from recycled paper meaning you can order a new set of business cards and still be environmentally friendly. There is no compromise on quality, however, with these business cards still offering the highest standards of color printing and clean text reproduction.

Gloss cover 14 point C1S business card stock

This paper is coasted on just one side, meaning you can easily write notes to the back of the card. This business card stock is perfect for executives who frequently need to add extra details such as phone numbers or quotes onto their cards.

Velvet cover, 15 point business card stock

As suggested by its name, this business card stock is thick and high quality with a velvety feel. This card stock is perfect for heavy weight executives who need to create an impression of authority and trust. This is the most luxurious stock listed by PSPrint.

Uncoated business card stock

To stand out from the crowd you might like to think about uncoated business card stock. Once common in business card printing, this type of card stock has become less popular with the advent of more glossy stocks and digital printing. However, it is beginning to recover its popularity and makes an interesting change from the coated card stocks. Uncoated cards are easy to write on and feel different in the hand, making them memorable for the customer.

Other things to consider when choosing your business cards

To make your business cards stand out from the rest, there are a number of options available above and beyond the typical layout, design, and text choices. Modern cards often feature unique logos, embossed designs, and special coatings. Cards can also be made into different shapes and sizes to reflect the ethos of your brand.

Business cards are an important aspect of a marketing campaign, and need to be carefully aligned with a brand’s philosophy and values. Choosing the right business card paper stock is a must if your company’s cards are to create the right impression.

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Learn the Secrets to Effective Business Card Design

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Creating an attractive business card is an effective and affordable way for small business owners to raise awareness about their services or products. Business card design may seem like an insignificant issue but the truth is, a vibrant design with a memorable message is an proven way to reach potential clients and convince them to make contact. Since the idea is to increase sales, an effective card must combine professionalism and creativity in a way that prompts a potential client to take action. This means sending a message that encourages a customer to pick up the phone and make the call for more information.

Bold colors and interesting graphics are necessary to grab the attention of the target audience. Incorporating the logo in an attractive way promotes brand recognition. The card must be interesting to look at without being so busy the message becomes lost in chaotic imagery. With such limited space to work with, it is important to include only information that is necessary or interesting. There is no room for extra words and fancy fonts that do nothing more than take up valuable space on the card. The message must be legible, so choosing the right colors for the background and print is a critical step in the design process.

Creating an interesting business card design is an effective way to make a great first impression and is one of the most helpful small business marketing tips.

Business owners are encouraged to search online for design tips. With some research and creativity anyone can design an effective card. Resource centers can provide hints for choosing fonts, colors and graphics. Browsing through the various samples will also help the business owner choose effective wording to get the right message across. Investing time in creating an interesting business card design is an affordable way for a small company to market its services and products.

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Franchise Bankruptcy – What if the Franchisor Declares Bankruptcy

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One of the first questions that many franchisees will have when the franchisor goes into bankruptcy is “Can I keep running my business?” The answer to this is a resounding yes. When a franchisor declares bankruptcy they lose all the rights they have to their name and brand. This means they have no legal grounds on which to try and prevent you from using the name in your business. However, you need to make sure that you want to use the brand name for your business. People may associate your franchise with the bankruptcy and stop from visiting your business.

If you have specific questions about what happens when a franchisor declares bankruptcy, contact a Hawaii bankruptcy attorney at 1330 Ala Moana Boulevard #202, Honolulu, HI 96814 (808) 554-0104. They can give you details on what will happen with your particular franchise in the event of bankruptcy.

In a typical Hawaii bankruptcy you should immediately cease sending royalty payments to the franchisor. Once the bankruptcy was declared, the franchise agreement immediately became null and void. After the agreement is voided, there’s no reason to keep sending your hard earned money to a failed company! You may end up needing every penny to try and avoid the negative press that may come with being part of a bankrupt franchise.

You may also want to contact some owners of other franchises in the area to see how they have been affected by the bankruptcy. By partnering together (even if it is an unofficial partnership) you can help each other to weather the storm and make sure that your individual businesses are not harmed by the bankruptcy of the parent franchise. Try to avoid the negative publicity that comes with the bankruptcy of the franchisor. You need to do everything possible to make sure you are not dragged down by the parent company’s problems.

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Floating Beer Pong Tables for Spring Break Marketing

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Spring break events are one effective way to reach the college age demographic this season. During spring vacation, college students flock to popular spring break spots inside and outside the US. One powerful way to tap into this market is to brand a handful of beer pong tables with your company message and logo and place your product in at a spring break location, near water.  Four recent academic studies found that around 70% of college students play beer pong! In general, unfolding a beer pong table in the college scene attracts attention.  The novelty of a floating beer pong table takes it up a notch, attracting even more positive attention. Here is why branding beer pong tables is one effective marketing strategy:

  1. When college students see an inflatable beer pong table, they will tend to be in an environment that already makes them feel good. Likely, they will be outside, in the sun, having some drinks with friends. By placing your brand into the center of this scene, a positive association is made with your company/message.
  2. These beer pong tables will create residual positive impressions as they are used in a variety of different spring break scenes.  Inflatable tables can be used anywhere where people swim and play. These tables are like floating billboards, only a lot more fun.
  3. You don’t have to hire sales force.  College students that attend spring break tend to be the group that love to party. The students that part, inevitably play beer pong, so these tables will attract this demographic effortlessly. All that you need to do is have the product placed effectively.
  4. Consider co-branding your table with a spring break company or bar that is located in the center of a spring break destination. By doing this, you won’t even have to work hard to effectively place your product, since your co-brander will already have access to the demographic.  If you are unable to enroll a strategic co-brander, consider gifting the table to spring break company/event planner/bar. This will save you a lot of leg work.

Beer Pong is the most popular drinking game in the country and an inflatable beer pong table can be used to create brand recognition, positive association, and a natural draw to your companies brand. All that is needed to make this happen are some inflatable, custom beer pong tables and the spring break scene (somewhere near water).

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