A business card will often be your first introduction to potential buyers or clients, so it needs to make a positive and professional impact. The main function of a contact card is to provide important contact information for you or you business. However, there are also other functions it can perform. These include: capturing a potential client’s attention or provide very brief testimonials or other information about your company or business.

Your card absolutely must provide your up-to-date contact information. It is also a good idea for the card to provide a user with an idea about what your business does. When meeting dozens of people at a networking event, it can be very difficult to remember who provided what card and what they did. By providing a very brief, preferably one short line, describing your business, you can help to jog their memory.

A good card is also eye-catching and interesting without being childish or overwhelming. This can be accomplished through the use of minimal, clean graphics or a single bright color. If your business is posture support, your graphic could show someone with good posture. If you are marketing yourself as a graphic designer, your card must show your talents in this field. Likewise, a realtor may want to include a recent testimonial on the back of the card. Wholesalers of infant baby blankets might want cards in a pastel color.

Finally, when marketing yourself with your business card, keep in mind that it should present a seamless brand across any other marketing materials you may use. This includes a website, brochures or other advertisements. It can seem quite unprofessional if these items don’t seem linked together. A potential customer may feel that you conduct business in the same disjointed way.

Using these cards can help to market yourself and your company. Just keep in mind that it is important that they make as good of a first impression as you do. Keep them simple, clean, and to the point and the business card will always work for you.

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I am a business man. I own my own law firm. I’m a DUI attorney. And I spend at least half of every day thinking about ways that I can expose my business to more people, keep those that have already worked with me remembering that I exist, and keep those that are currently working with me happy. I’m basically looking for ways to generate referrals.

There are people out there that will tell you the only way to get business is to give your card out to as many people as possible. Even people you don’t know or are just meeting. This means grocery store clerks, someone you run into on the street, and the person that you buy your coffee from. I say go on ahead, it can’t hurt. But the chances of you getting a referral from that person are almost zero.

Why is that? Well, it’s pretty straight forward if you think about it. For most people, a referral is a vote of confidence. When people refer one person to another they are saying “you can trust this person to do their best for you.” In many ways it is a vote for your services. And people aren’t going to cast their vote for you if they don’t know you.

So, how can you expand your referral network? How do I get people to call me when they need a DUI lawyer? Don’t look for more ways to hand out your business card. Look for more ways to get business cards. And then start working to hook up those in your network with others in your network that can help. In many ways it’s as simple as referring as many people as you can to as many other people as you can.

Why does this work? Easy. When you refer someone to someone else, you are telling both of those people that you trust them. You trust the person you are referring is going to be a stand up client, and you trust the business you are referring them to is stand up. In no time at all you’ve just gained two friends that are going to think of you the next time they have a chance to refer someone to you.

To get more referrals, you’ve simply got to find more ways to refer.

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There are a number of businesses out there that promise to help you with your home repairs. However, a large number of them are either out to fleece homeowners or simply should not be offering their services in that regard. Learning to read a business card properly can help in that regard.

It may sound silly, but home repair business cards are an opportunity to learn about a business. Your first thing to look for is the contractor number; any contractor licensed by a local or state board is required to have one, and any contractor so licensed will have that number on his business card. That number can be checked easily enough with the licensing board, as well as any issues that have come up with that person. No news really is good news when you are checking up on someone, as usually only problems are reported.

The contractor’s name also provides another way to check up on him, especially in an era when so many people blog about their experiences. Just input the person’s name and location, and reviews for that person should pop up if they have been in business for any amount of time. There are neighborhood review sites as well specialty sites that help as well; it is just a matter of looking. If the card provides a website, check that out as well; if nothing else, it shows that they are doing well enough to have a website, and confident enough to not hide.

By using the information provided by home repair business cards, you can find enough information on the person to make an informed opinion on that person, and that opinion can help you make a decision on the potential contractor. Given the amount of money involved, as well as the potential damage a bad contractor can do, that little bit of research can pay off.

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If your new business is moving from the “dream” stage to actual early serious planning, coming up with suitable name for the enterprise is one of the very first things you need to do. Getting your new company a title is about a lot more than enabling you to purchase business cards, and it’s not a theoretical business game either: it’s about establishing the brand that you will put a lot of time and money into, hopefully over a period of years. It also gives you a concrete purpose; your efforts are going into something with a name. But in the last 10 years or so there is something new that business owners must take into account before they lock in a business name. Do you know what it is?

It’s no secret that you will be found by potential customers in the future is mostly via search engines. When was the last time you opened the Yellow Pages? It is just too easy now to search, on our smart phones if a computer is not available, and moving forward everyone will take this functionality for granted. How does this impact you as a new business owner?

Many people are not aware of the level of importance that search engines ascribe to the words in a domain name, when it comes to determining the relevance of a website for a given search term, or keyword. The fact is that if your business is concerned with selling “imported rattan chairs”, having these three words somewhere in your URL, or simply as the URL if it is available, is an excellent (and free) way to affect your search engine results page rankings positively. Establishing authority in the SERPS in this way will be a major, perhaps the most important, way you will market your new business, from now on.

In a way this levels the playing field for new businesses versus older businesses which may not have the benefit of keywords that describe their business right in the business name. Using this simple marketing tip will help you stand out as much as brainstorming for catchy names that anyone can remember. Nowadays it’s not enough to impress people-you have to get the attention of search engines as well.

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GoDaddy Files for Business Card Patent

You probably know GoDaddy.com from the Superbowl commercials or maybe you have purchased a domain from the domain marketplace. Now the company that owns GoDaddy.com wants legal rights to be the only seller of business cards based on the information provided when you register that new domain.

The business cards GoDaddy.com wants you to purchase when registering your new domain are in the form of printed business cards or an electronic format that you can pass to others electronically. The company figures most website domains are purchased for business use and adding the business card service is an easy additional up-sell. Seems like a little bit a stretch to patent such a basic up-sell. The company hopes that having the only right for this common business product sales will give them an advantage over all online business card printers.

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How to Make Color Business Cards Online

If you are heading to a conference this coming weekend or in the near future, you will want some nice presentable business cards to network with people you meet in between talks. Maybe the conference has emptied your pocketbook and you barely have enough to travel to the show. Avery.com has some nice online features which provide for the design and color printing of business cards to your personal printer.

The first step is to get your color images together ahead of time including a picture, a logo, and a background image. Visit the local small business supplier dealer like Staples, Office Max, or Office Center, and purchase some business card paper stock.

On Avery.com there is a feature called Design and Print Online, this is the area you want to visit. Create a template based on the business card stock you have purchased. Select a design to start with and customize it the way you want. Make sure to use the enhanced editing and complete the text fields that you wish to have present on the cards.

Once the text is complete on the Avery template you can add your color images. You can place, move, resize, order and rotate the images. When you have the cards looking the way you want them to look, you should Print your Project. This process will download the design to your desktop computer. From there you can print your cards to your printer, first on plain paper to double-check the design and then on the business card stock. You’re all set for your conference!

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Magnets USA Creates New Business Card Model

If you want your prospects to remember your company and what your company does, getting them a business card that they will keep and look at is an important step. Magents USA has created a business card that is also a bookmark. The item is called a BusinessMark. These products contain your business information on one side and an eye-catching bookmark design on the other. Hopefully your prospects will utilize the cards as bookmarks when they purchase their next business book to read on the way to New York.

Even if the BusinessMark isn’t used by your potential new client as a bookmark, they will find it interesting, comment on it, and pass it around to their business partners and friends. Plus the price of the cards is about the same as what you’ll spend on premium business card production. Take a look at http://www.magnetsusa.com/Business-Card-Bookmarks.html for examples of a novel ideal around the oldest networking tool in the world.

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Sending Business Cards & Ordering Invitations Has Never Been Easier

Vistaprint has long been known as the turn to company for professional business cards and company printing. With simple design tools and easy to use templates, consumers can take full advantage of professional business documents at a fraction of the cost of using print companies. As a way to increase their usability, Vista print also offers a full line of personal products like invitations or greeting cards that makes planning your next party or reunion simple and affordable. While you order your 250 free business cards complete with personal logos and plenty of room for contact information customers can whip up a batch of birthday invitations that will have friends dying to RSVP.

Vista print has long been the industry leader for business cards and polished office products and they carry that same standard of quality to their line of personal products.

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Bring Business Cards Back in Style!

Has your company done away with expensive business cards? VistaPrint believes that no one should be forced to use scrap paper to lure in potential clients and since you never know where you will meet your next customer take the bull by the horns and order your own. A small investment of $5.00 (for shipping) can provide you with 250 fully customizable, professionally designed business cards with ample space for your company logo and contact information. Pens, sticky pads, t-shirts, letterhead and handfuls of other products are available as well and prices ensure you won’t be blowing your commission check to get them.

It’s easy to get free and printable business cards and turn-around times are under three days with Vistaprint proving why they have been rated number 1 in the online business card industry. Customers have access to professional design services and templates and can create impeccable business cards in less than 20 minutes with Vistaprint!

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Business Cards in a Wed 2.0 World

A company called DUBMeNow has invented the #1 way of the future to exchange contact information, via Mobile Phones. The phone application called DUB receives 500 new user downloads a day on good days and allows Blackberry, iPhone, Windows Mobile, and Android cell phone users to quickly exchange information. The business cards of the past will be a long for years to come, but digital contact information exchange is what excites most tech savvy individuals.

LinkedIn.Com

Likewise LinkedIn, the business social network, has developed a phone application for the iPhone and the Palm which works in a similar way to DUB. The application should be available to Blackberry users soon. The advantage of the LinkedIn application is most business professionals that are networking already have a LinkedIn account. And there’s no need to update the contact information in the future when people change jobs because the account owners update their own details.

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