Tag Archives: email marketing

Email Marketing – Make Sure That Your Efforts Are Not Wasted

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Even though email marketing is not a new phenomenon, there is a lot of untapped potential that many SEO experts fail to recognize. Like any marketing medium, emails are a good source of passing on information about a particular product or letting them know about a company and the services that it has to offer. However, chances are that the user is too busy or quite fed up with spammers that he/she will presume that even a genuine email from a real retailer or dealer is a spam. So, how can you make sure that whatever efforts you have put into marketing your product or firm or services, do not go unnoticed?

Identifying the ‘Loyal’ is Important

You might have numerous customers availing your services or visiting your store to purchase goods. However, you might have a set of people, who will always turn to you, in case they need something. These customers are your loyal customers; hence you shall make every possible effort to please them. If you have already incorporated a loyalty card program, you should also have gathered mail ids of a number of your patrons. Thus, these customers shall be the first and foremost people to receive mails on your new offers or products. Since they have already signed up for your loyalty card and accepted to receive mails to notify them from time to time, they will know that your mails are not spam and your work gets noticed.

Acquiring New Customers

As important as it is to send emails to your loyal customers, it is equally important to acquire new customers and steadily increase your sales. Email marketing is a powerful tool in gathering such new customer base. You can add a few promo codes to attract the users’ attention. Once you put up a promo code, more number of people will at least try to use that code to check out what you have to offer.

The ‘Wow’ Landing

Once a customer opens the email and clicks your link, he/she should find it interesting and relevant. Many small business people fail to use email marketing as an effective tool to attract more patrons, because they make their emails so alluring and striking that when the user lands on the original site page, he/she gets annoyed to miss that ‘wow’ factor. When you are talking about an exclusive offer, it shall be presented in an exclusive way. Therefore, efforts shall also be put into creating good, appropriate landing pages.

What about Newsletters?

A very good way to talk more about your business and to increase web traffic is to release a bi-weekly or monthly newsletter, filled with the content that will help you get noticed, not only by the customers, but also by the search engines. If your newsletter comprises of a lot of relevant and edifying content, it shows that you are not a spammer and you are definitely not somebody to be taken lightly. In fact, an apt newsletter is a very good SEO practice, to increase the pagerank.

Jeet runs GetLinksPro.com, a fast growing link building company. He uses aweber newsletter to announce offers and new servcies to his loyal customers.

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Marketing is How Goods and Services Gain Value

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The cost of just about anything that has a physical presence is pretty easy to establish: how much money will it take to make it again. It will cost so much money to get the raw materials and so much more money to pay the person who crafts it, and then more money to get it from where it is manufactured to where it will be sold, add these together and voile` you have the cost. The value of an item is not so easy to come up with. The value is how much someone will pay for the thing, not how much it costs to make.

Marketing is basically convincing someone that they need something, and that the one they need is the one the marketer is selling. For example, if the product is a rock, the customer might say, “But I already have lots of rocks. Why do I need your particular rock?” The job of the marketer is to answer that question in such a way as to get the customer to the store to buy a better rock. The way the marketing adds value to a particular rock is in convincing a potential buyer that he or she needs that particular rock over all the other rocks available, and the marketer does this by giving the buyer convincing reasons.

Thinking about marketing and rocks naturally brings to mind the Pet Rocks that were such a craze years ago. The marketing on that product ran on the theme that everyone wants a pet but most folks can’t afford the care and maintenance for a live animal. A pet rock could be fawned over and petted when it was easy to do this and then safely totally ignored when the owner had other things to do. These were just river rocks that had faces painted on them, available in any garden center for (at that time) a dollar for forty pounds, and yet they sold for a dollar each by the millions. What made the difference? Marketing. People were convinced that they had to have these particular rocks, so they laid down their money for them.

For a service that can be done by the consumer himself much more cheaply than it can be sold by a professional, marketing is what makes all the difference. Of course a person can mow his or her won grass much more inexpensively than they can hire a lawn care professional, but marketing specialists can persuade him or her that he or she deserves the convenience of having it done for a low monthly cost (with the definition of “low” being left unsaid). Anyone can cook a hamburger for less money than they can buy one already made and cooked and ready to eat, yet we spend billions of dollars each year buying inferior and unhealthy burgers anyway. Why? Marketing.

Post from Sarah who works in SEO training and online marketing.

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The Advantages Of Using An Email Marketing Management System

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If you’re searching for a new technique to reach potential customers, you should consider using an email marketing manager. Lots of people spend a large portion of their day on emails when they could be using email marketing services. An email marketing management system can aid you in the difficult process of running a successful marketing campaign so you can spend more time improving other areas of your business.

A lot of companies have recently started to use small business marketing services to handle this area of advertising. With this software you can easily design professional emails in a few minutes and send them to your clients. This software also keeps track of all the clients you email so you don’t have to worry about accidentally losing their contact information. One of the software’s most useful features is the ability to send out emails at specific times, which is perfect for companies that want to advertise promotions or events. This email marketing service is fully automated, so you won’t have to waste time sending out these emails every day.

Small business marketing software also makes it very easy to keep track of your email marketing campaign. This software regularly updates you on the status of your campaign with details such as how many people have read your emails and the amount of clicks that you’ve received on each link. All of these statistics are stored in a database and you can use them to improve your marketing campaign.

Using an email marketing management program is a great way to reach both your current and potential clients. With a few clicks of a button you can be spreading the word about your company and bringing in new customers. This software is very easy to use and can help you take advantage of all kinds of exciting business opportunities.

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Internet Marketing Software – How To Use It For Massive Online Profits

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In the past, people have used the internet for purposes of mere enjoyment, but now many are beginning to turn it into a legitimate source of income. Lots of hobbyists turned internet marketers have developed skills that allowed them to turn their online business to a booming success. At last, internet marketers are being treated seriously in the business world. The time has come for us to thrive.

 

Internet Marketing Group's Logo

Internet Marketing Group’s Logo (Photo credit: Wikipedia)

 

If you are a former internet enthusiast turned into an active online business owner, it is very important for you to do a lot of market research about your target audience. Spending many months and years identifying your target crowd and marketing strategy is a vital key to massive profits. Luckily, you can now use internet marketing software to quickly do your much needed marketing research.

 

Even if you are new to the online business world, it is easy to learn the nuts and bolts of effective marketing research. Lots of user friendly Internet Marketing Software have been developed during the past few years and are now available for you to use. Through the use of these kinds of software, you can initiate well planned marketing campaigns with specific and measurable results.

 

Here are some types of internet marketing software that can help you attain dramatic success online:

 

Keyword Research

 

– Some type of programs are created for discovering popular keyword searches around the world. Knowing the most popular keywords is important because it will save you lots of time and effort. By knowing the phrases and words that people are actually typing into the search engines, you’ll be able to “read” the mind of your target audience.  Once you uncover the right keyword phrases, you can tailor make your advertising campaign based on those keywords. To make this process easier, you have to use keyword research software.

 

Protection

 

– There are also types of internet marketing software that lets you protect your online website content, articles, and files. Plagiarism and copyright infringement is a growing issue in the internet nowadays. Lots of people are trying to earn money the wrong way, so they copy your articles and web content. By using protection software, you will be able to shield your website content from any plagiarism, hacking, and copyright infringement.

 

Email Marketing Campaigns

 

– Building an email list of prospects for your business is vital for your online business. Studies have shown that sales increase as prospects are contacted on a regular basis. To do this online, you need an email marketing software better known as an “autoresponder”. The autoresponder is a unique tool that gives your website visitors and interested prospects a chance to leave their contact info. Once they leave their contact info, they will be contacted automatically by your autoresponder software. This makes the follow up process easier and enables you to make sales even if you’re not there personally. Some popular email marketing brands are Aweber and Getresponse.

 

Link Building Software

 

– Creating “backlinks” is a basic concept in search engine optimization. The more websites that link back to your site, the greater your chance of having your website listed on the top pages of the search engine results. This only means one thing for you — more website visitors and more sales. The easier way to build backlinks is to use link building software, which automates your link building process and allows you to exchange links with high authority websites.

 

Information Management & Organization

 

– These types of internet marketing software allow you to organize, customize and publish your website content. The cool thing is, there are free and paid options available. For example, WordPress was just a typical blogging platform in the past, but now it can be used to design webpages and actually incorporate the design into your own site. It is an example of a “free” software that allows you to organize your website and make them easily available to viewers.

 

Choosing the right internet marketing software that fits your business needs may take some time. You need to do your homework and start a little research. Search product reviews about different brands and evaluate each software product before committing your precious cash. Don’t expect to find a particular software that contains all the capabilities that you’re looking for. Just choose the ones that are most reliable and will get the job done. Another good suggestion is to research on what other people in your niche are using. You’ll get an idea of what is best and which works effectively.

 

As a word of advice, make sure you don’t get scammed. The internet is full of hype and some websites promise a lot but deliver little. Most reliable software programs out there can be bought with some sort of money-back guarantee. These guarantees are important to ensure that you get your money’s worth.

 

 

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