Tag Archives: Facebook

Marketing your Craft Business Online and Offline

www.PsPrint.com

Starting a business can be overwhelming, but when it’s doing something you love, there’s more motivation behind you. If you want to start a craft business and sell handmade items, it will take a lot of work to be successful, but it can happen. You might not earn quick money up front, but with persistence, patience, hard work, and a little bit of good luck, you can make it.

Marketing

The product you make is only part of what will make you successful. It all comes down to the marketing strategy. In fact, the product is part of marketing. The 4 P’s of marketing are product, placement, people, and promotion. We will break down each one of these P’s as part of an online and offline craft business to help you understand how you should set up your own marketing strategy.

Product

The product you make is very important. Because it is a handmade item, it must be top quality and unique. Use your skills to design a product that is unique (one of a kind/can’t buy it anywhere else) so that if they want it, they have to buy it from you. For example, if you want to sell knit sweaters, make up your own design.

Make sure it is excellent quality. If you’re just starting out and your quality isn’t up to par. Practice a bit until you make a product you can be proud of. If you just started knitting sweaters, keep practicing until you make a sweater you will love to wear out and show off. Also learn how to effectively price your product. Don’t sell yourself short, but keep it affordable to the demographic you’re selling to.

Placement

Placement is all about where you sell the product and how you package it or set it out. To be an online and offline business, sell at a variety of different venues. Online you can set up your own website and sell directly from there, or you can sell through Etsy.com. Etsy.com is a craft selling site that will help put your product in front of buyers. I suggest doing both, or at least advertising your Etsy.com store at a variety of online places. Ebay is a good site to look into as well.

For offline locations, you have the chance to sell in person. Try places such as the following:

  • Craft fairs
  • Carnivals
  • Flea markets
  • Consignment shops
  • Start your own shop or boutique

Promotion

Promotion is extremely important. Cross sell with your different venues. Hand out fliers and business cards at fairs and markets with your website on it. Have a blog attached to your website with an up-to-date schedule of what venues you will be at in coming weeks. Encourage customers to check out your blog or website.

People

The people are those you want to sell to. For online promotion using people, use Facebook, Twitter, and other social media to network and build relationships that can give you a name. More Facebook friends and Facebook ‘likes’ means putting your business in front of more eyes. Tell all your friends and family about your product and ask them to spread the word.

Survey your customers. It’s the customers, the people, that you want to take interest in your business and sell to. Give customer surveys randomly in person and online. Ask them about the product, the sales process, and everything else you can think of to help your business without making the survey too long. Use the information you gather to improve your business.

6 Ideas To Improve Today’s Local Marketing Strategies

www.PsPrint.com

It is becoming more difficult for small entrepreneurs to compete. That can easily be changed by using the Internet as an advertising platform. As recent statistics have proven, the majority of consumers now use this media to obtain their information about suppliers, merchandise, etc. It is an excellent reason for businesses to incorporate web promotions into their local marketing strategy. If you are one of those small businesses, here are 6 excellent ideas that can get you started.

1. Enlist with local search engines –The application process is very simple and can be accomplished by anyone. If you are not sure how to complete this task, hire an Internet marketing company.
2. Claim a listing on major local search platforms – Local exposure will skyrocket when signing up with online entities such as Google Maps, Bing Local and Yahoo!Local. These search engines focus mostly on local industries with the goal to promote online marketing in corresponding neighborhoods.
3. Create a website – The easiest way to communicate with your customers is through a user-friendly, informative website. Even if you are not selling anything online, consumers will still visit the site to look up your location, get information on products and services, find out sales events, and much more.
4. Update the website frequently – Users want to find new data whenever they come back. Add new products to your web pages, and change the articles. Keeping it fresh will boost your local marketing.
5. Utilize social media sites – There is not a day that goes by that you do not hear companies like Facebook, Twitter and MySpace mentioned. People of all ages are interested in these enterprises as they bring everyone closer together. These sites are not only for individuals, but also for companies. It is a great way to advertise. Sending a couple of tweets every day and publishing short messages on Facebook can make a world of difference. Great ROI.
6. Learn about Search Engine Optimization – An SEO company can teach you the actions you should complete to make your website more visible to search engines. Higher rankings will boost your local marketing tremendously.

Business Coaching Certification 101

www.PsPrint.com

If you are looking for a great business coaching certification you have come to the right place.  Here we will address a few very important traits to look for, and questions to ask.  It matters not what type of training program you are participating in, business coaching certification, management coaching or learning how to lead a sports team.  These traits are universal and you will see why at the end of this article.

Outcomes

The most important question to ask yourself is “What type of outcome am I wanting to achieve?”  You must first know where you are, to get where you want to go.  There are many types of certification companies that are not capable of helping you create the results that you desire.  Not all certification programs are created equally and we need to look for credibility before we choose the certification program.  “How do I do that?” I hear you ask….that leads me to my next point.

Credibility and Past Students

The best business is word of mouth.  If you trust someone and they keep bragging about a restaurant, it makes us want to go.  Same with business coaching certification schools.  It may be that you do not know anyone that has attended the school before so it is a good idea to find someone that has.  I recently was looking for a specific  certification course in Costa Rica. I knew not a soul that attended the class.  However, I knew the company had Facebook.  So, I just added them as a friend and then sent a message to their friends asking if anyone had attended the class I was interested in and what they thought.  The feedback was amazing.  Also, a school should provide this.  If they do not provide you access to past students it is probably because they are hiding something.  This is some of the best info you will get about the company and the class.

Enhanced by Zemanta

Tips On Learning How To Start Your Own Business With No Money

www.PsPrint.com

When learning how to start your business with no money, it is important to focus on the particular area that you are considering starting your business in. This will help you to develop an increased awareness of this field. The better that you are informed of your industry, the more likely you are to be successful within it. Essentially, the modern age is one of knowledge and this knowledge provides people with a vast array of opportunities to generate money, especially for those individuals who are cognizant in their areas of interest.

For people who seek to take advantage of an online business opportunity that is relevant to his or her area of interest, it is vital to have access to sufficient information in their comprehension portfolio concerning different features pertaining to that field, such as the mechanics of marketing successfully within the industry as well as the present competition that exists.

These things will certainly not fall into place overnight, however, in order to enjoy the full advantages of any online business opportunity, proper planning and organization is essential. Diligent application of these processes will help company owners to establish loyal customers.

People are commonly under the misconception that it is necessary to have a large amount of capital in order to start a commercial venture, whether it is online or off. This, however, is false and is a major source of discouragement for people who are otherwise likely to succeed in their areas of interest.

The prime elements that are needed for a company to succeed are intelligence, creativity and hard work. Money is a resource that tends to be secondary in nature. It is always more desirable to use the bootstrap approach than it is to take on massive amounts of debt. When learning how to start your own business with no money you will discover that your persistence and initative will be far more important to the success of your endeavor than will the availability of financial resources.

Building Contacts: Internet Marketing for Business Success

The China Business Network Silicon Dragon Dinn...

Image by Elliottng via Flickr

Starting out in business can sometimes be a daunting experience, often you can feel alone and isolated and it s not always easy to know where to turn to first for advice, for this reason networking can be a really powerful tool that you can use to build contacts within your industry who will be willing to offer their support and guidance, networking at events and trade shows is also a great way of raising the profile of your business and getting your brand recognized. If your have recently created a new business venture then the following networking tips you may find useful:

Become socially active: Introducing yourself and instigating conversations is not something that comes easy to many people, but the more internet marketing opportunities you get exposure to the easier you will find it is to start meeting new people and forming network. Try to attend as many functions, trade shows and conferences as possible and build up your list of contacts that may come in useful for you.

www.PsPrint.com
Branding: Before you attend a function you will need to define your marketing strategy, ask yourself what is your point of difference and how are you going to convey this message to all those you come into contact with.  To get referrals you must be socially active in order to get your message across to a wide and diverse audience and be able to clearly articulate your business culture and values which you will be able to do more effectively if you have a well defined marketing plan.
Professionalism: Try to establish yourself as an expert in your particular field, someone who is able to offer valuable insight and guidance to others. If you present yourself as being helpful and friendly people will remember this and will naturally refer you to others.
Customer service: Ultimately what you want to achieve from your networking campaign is to drive business and sales, but as quick as new customers come to you equally as quickly they they can lose confidence in you, for this reason you need to ensure you follow through with your referrals and deal with them professionally, which will be perceived by others in the industry as a direct reflection of how you do business.

The global internet market place: With a daily audience of over a billion users the importance of free viral marketing can not be overlooked when it comes to business promotion. savvy business players are utilizing social media tools as an opportunity to create internet network marketing leads in order to build relationships with  a much larger target market. n

Networking marketing should not be seen as an opportunity by which to sell your business, the unspoken code of conduct within the networking community sees someone who is trying to pitch their business as a pushy sales person which could have a negative impact on your business.  Networking is simply about building relationships and business contacts and being receptive and genuine in helping others grow their business and as a result people will remember you because of this and will be happy to refer their contacts to you

Building Customer Loyalty

www.PsPrint.com

There are two basic tasks that every entrepreneur is faced with: getting new customers and keeping old ones. Definitely, customer loyalty is crucial especially since businesses often rely on these people to stay afloat. These customers do not just buy your products or subscribe to the services you offer. They are also the ones who tell their friends about your business and bring in new customers through word of mouth. For this reason, building customer loyalty is imperative and customer service is the tool that will help entrepreneurs to achieve this. Business owners should be willing to go the extra mile to keep buyers consistently hooked.

Respond quickly to concerns. People, most importantly paying customers, have become so accustomed to the I-want-it-right-now mentality. For that reason, it is crucial that businesses respond to any customer concern the soonest time possible. This should not be a problem though with today’s technological advancements. Capitalize on Twitter’s real-time communication feature by creating an account for your business on this social networking site. Should any customer have any query or complaint, you can easily respond to them through Twitter. The best thing of all, use of Twitter is free.

Send a human to deal with a customer. Nothing can be more aggravating than sending an email to a business and just receiving a do-not-reply email in return. Allow your customers to interact with your employees and consequently with your business. Give an employee the responsibility of replying to emails, answering customer phone calls or responding to them through chat. Why should you let your customer hold or wait for an entire day when you can accommodate them immediately?

Talk to your customers. What sets apart mediocre businesses and successful ones is the employees’ ability to interact with customers. And interaction will depend greatly on how the employee is able to talk to the consumers. Give your employees a list of phrases to use and to avoid when talking to buyers. At the same time, train your employees so that they will be able to assist customers through different situations. Nobody likes to ask help from someone who does not have a clue on what to do.

Make good first and last impressions. Buyers will often remember the first and last minutes of being in any establishment. For this reason, a good business should know how to greet customers and then thank them once they’re ready to leave.

 

 

Chris Marentis writes from experience about lead generation, closing the sale and leveraging social media. He is the founder and CEO for a local internet marketing company Surefire Social, a resource for local search marketing