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Magento SEO: Magento E-commerce Sites

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Magento E-commerce sites have been the most popular ecommerce platform in the last few years.  The major problem with Magento websites is that they can be hard to SEO.  To use Magento to your advantage you need to use specific keyword categories, titles and descriptions for your products.  You also need to make sure your alt tags are being used with the specific keyword relating to that page.  Your Magento SEO expertise will result in high rankings on search engine results with just a few SEO techniques.

The first and most important part of using SEO for Magento is to find a list of keywords that you can use within your website.  These keywords are extremely important because they can make or break your website.  Getting click-through traffic from search engines means using keywords that will be used by your visitors.  Pick your keywords carefully and use them to your advantage.

Each and every category, title, or description needs to have a specific keyword assigned to it.  The keywords all need to be different, but relate to the product you are trying to sell.  Don’t overuse your keywords though, use them naturally in the content.  Keywords within your content may also be linked to your homepage and other pages throughout your website.  This gives your visitors an opportunity to check out other pages and gain more traffic to other pages of your website.

Using images is extremely beneficial to your Magento website, but beware that search engines can not read text within an image.  For each image, make sure you are using the alt tags, SEO filenames, and descriptions as an opportunity to use your keywords for that page.  Again, don’t overdue your keywords, use them naturally where they fit.

Magento SEO can be difficult if you don’t apply these basic principles to your website.  Gaining click-through traffic from search engines takes a lot of work on your part, but will be well worth it in the end.