Tag Archives: Loyalty program

Email Marketing – Make Sure That Your Efforts Are Not Wasted

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Even though email marketing is not a new phenomenon, there is a lot of untapped potential that many SEO experts fail to recognize. Like any marketing medium, emails are a good source of passing on information about a particular product or letting them know about a company and the services that it has to offer. However, chances are that the user is too busy or quite fed up with spammers that he/she will presume that even a genuine email from a real retailer or dealer is a spam. So, how can you make sure that whatever efforts you have put into marketing your product or firm or services, do not go unnoticed?

Identifying the ‘Loyal’ is Important

You might have numerous customers availing your services or visiting your store to purchase goods. However, you might have a set of people, who will always turn to you, in case they need something. These customers are your loyal customers; hence you shall make every possible effort to please them. If you have already incorporated a loyalty card program, you should also have gathered mail ids of a number of your patrons. Thus, these customers shall be the first and foremost people to receive mails on your new offers or products. Since they have already signed up for your loyalty card and accepted to receive mails to notify them from time to time, they will know that your mails are not spam and your work gets noticed.

Acquiring New Customers

As important as it is to send emails to your loyal customers, it is equally important to acquire new customers and steadily increase your sales. Email marketing is a powerful tool in gathering such new customer base. You can add a few promo codes to attract the users’ attention. Once you put up a promo code, more number of people will at least try to use that code to check out what you have to offer.

The ‘Wow’ Landing

Once a customer opens the email and clicks your link, he/she should find it interesting and relevant. Many small business people fail to use email marketing as an effective tool to attract more patrons, because they make their emails so alluring and striking that when the user lands on the original site page, he/she gets annoyed to miss that ‘wow’ factor. When you are talking about an exclusive offer, it shall be presented in an exclusive way. Therefore, efforts shall also be put into creating good, appropriate landing pages.

What about Newsletters?

A very good way to talk more about your business and to increase web traffic is to release a bi-weekly or monthly newsletter, filled with the content that will help you get noticed, not only by the customers, but also by the search engines. If your newsletter comprises of a lot of relevant and edifying content, it shows that you are not a spammer and you are definitely not somebody to be taken lightly. In fact, an apt newsletter is a very good SEO practice, to increase the pagerank.

Jeet runs GetLinksPro.com, a fast growing link building company. He uses aweber newsletter to announce offers and new servcies to his loyal customers.

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Building Customer Loyalty

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There are two basic tasks that every entrepreneur is faced with: getting new customers and keeping old ones. Definitely, customer loyalty is crucial especially since businesses often rely on these people to stay afloat. These customers do not just buy your products or subscribe to the services you offer. They are also the ones who tell their friends about your business and bring in new customers through word of mouth. For this reason, building customer loyalty is imperative and customer service is the tool that will help entrepreneurs to achieve this. Business owners should be willing to go the extra mile to keep buyers consistently hooked.

Respond quickly to concerns. People, most importantly paying customers, have become so accustomed to the I-want-it-right-now mentality. For that reason, it is crucial that businesses respond to any customer concern the soonest time possible. This should not be a problem though with today’s technological advancements. Capitalize on Twitter’s real-time communication feature by creating an account for your business on this social networking site. Should any customer have any query or complaint, you can easily respond to them through Twitter. The best thing of all, use of Twitter is free.

Send a human to deal with a customer. Nothing can be more aggravating than sending an email to a business and just receiving a do-not-reply email in return. Allow your customers to interact with your employees and consequently with your business. Give an employee the responsibility of replying to emails, answering customer phone calls or responding to them through chat. Why should you let your customer hold or wait for an entire day when you can accommodate them immediately?

Talk to your customers. What sets apart mediocre businesses and successful ones is the employees’ ability to interact with customers. And interaction will depend greatly on how the employee is able to talk to the consumers. Give your employees a list of phrases to use and to avoid when talking to buyers. At the same time, train your employees so that they will be able to assist customers through different situations. Nobody likes to ask help from someone who does not have a clue on what to do.

Make good first and last impressions. Buyers will often remember the first and last minutes of being in any establishment. For this reason, a good business should know how to greet customers and then thank them once they’re ready to leave.

 

 

Chris Marentis writes from experience about lead generation, closing the sale and leveraging social media. He is the founder and CEO for a local internet marketing company Surefire Social, a resource for local search marketing

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