Tag Archives: Marketing and Advertising

Promote A Facebook Fan Page With Facebook Promotion Cards

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Promote A Facebook Fan Page With Facebook Promotion Cards

 

Facebook has become an incredible marketing tool for small businesses, entrepreneurs, musicians, entertainers, and many more. Facebook promotion cards offer an easy and effective way to spread the word about a Facebook fan page. Get more attention and more visits to a fan page by using a well designed promo card.

 

Illustration of Facebook mobile interface

Illustration of Facebook mobile interface (Photo credit: Wikipedia)

 

Utilizing a Facebook fan page is a smart way to market on the web. Millions of people access their accounts on the social networking site each and every day, so there is the potential to reach a wide variety of individuals. With Facebook promotion cards, people who may not have ever had a chance to see a particular page will now have their interest piqued. It is an affordable and savvy marketing tool.

What makes a Facebook fan page so useful is that it allows for instant connection with others. A page administrator can communicate directly with fans and answer questions, as well as post important updates that are visible right away. It is the perfect way to spread the word and get a name out in the public.

Technology has changed the way that marketing is done today. The web is the perfect place for promoting a business, idea, individual, and just about anything else. It is a key element to successful promotion and marketing in the modern world, and is likely to remain significant for some time. Facebook promotion cards offer the simplest and most effective method for gaining new fans and bringing more eyes onto a Facebook fan page.

 

 

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Promotional Printing Tips For Your Business

Buisness 
Cards

Promotional printing is necessary for small business owners to promote their business. Promotional printing items may consist of brochures, flyers, business cards or postcards. Promotional items can generate sales leads and gain exposure for a company. Before using promotional printing, there are a couple of items customers must consider.

1. Create an Aesthetic Design

Promotional print items should be visually appealing to attract customers. After reading a promotional item, customers should be compelled to purchase a product or service. Visually appealing promotional print items are typically more effective than promotional print material without any special appeal. Bright colors and high gloss are recommended for print materials. As long as the colors and design are balanced and do not detract from the overall appeal of the promotional print item, the print item will be effective. Every business owner should strive to make their promotional print items as visually appealing as possible for maximum results.

2. Create Compelling Text

Text must contain compelling content. The content must capture the reader and convince them to try the product or service. If the content compels the customer to buy, then the promotional print item is considered effective. The font must also be visually appealing, easy to read and add to the overall appeal of the promotional item. The text conveys what the reader needs to know about the business product or service. Business owners should pay special attention to text or content when creating promotional items.

3. Consider the Paper Quality

The paper quality is also another consideration of promotional print items. High quality print items can make a company appear more professional. The more professional a company appears the more likely customers will do business with the company. High quality paper will also accept the ink better and yield a clearer graphic or image on the page. The overall effect will be more visually appealing than lower quality paper. High quality paper will be more expensive but can be worth the investment with certain clients.

4. Consider the Overall Cost of the Promotional Item

The overall cost of promotional print material will be affected by the quality of paper, the complexity of the graphics and the number for printing. Significant discounts can be offered for companies when ordering in bulk. Companies should consider every item that may affect cost to avoid surprises when the order price is quoted. If the printing company takes the order online, shipping costs should be included in the overall cost of the item.

Consider Promotion Printing for Your Business

Consider promotional printing for your business. Promotional print materials such as brochures can provide a wealth of information about a product or service. A visual can also be included to convince customers of the benefits of the product or service. Promotional printing is effective in marketing.

Danny is a Graphic Designer from Sydney, Australia. Sydney printers often utilise his talents to design promotional products for their clients. Outside of work, Danny likes to go surfing, mountain climbing and motorbike riding.

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Three Ways in Which You Can Distribute Business Promotional Products

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Promotional Products

There are at least three ways in which you can distribute business promotional products. Before proceeding to look at them, we need to point out that many marketers imagine that the hardest part of a promotional campaign is the procurement and branding of promotional products. It is therefore not until they have procured the said business promotional materials and branded them that they find themselves with another challenge in their hands: the challenge of distributing the promotional products. True, given the fact that most of these business promotional products are meant to be given out for free, one is not likely to have challenges getting people willing to take them. The real challenge is in ensuring that you distribute them in a way which ensures you get reasonably good returns on the investment.
Ultimately, the right way to distribute your business promotional products will depend on the type of promotional products in question, and the nature of business being promoted through them. Some of the specific ways in which you can distribute business promotional products include:

Logo Mats

Simply handing them out in the streets. This is a particularly good approach if the promotional products in question are those of a cheap nature- which you can produce in huge numbers and proceed to give out to anyone who cares to stop. Here, we are looking at things like branded pens, branded calendars, logo mats and low-density t-shirts: which can be cost-effectively produced in very large numbers. This promotional approach would be particularly sensible if what you are promoting is a mass market product which almost anyone is bound to have need for at one point or another.

Of course, you need to ensure that the point where you distribute the products is a point with good human traffic flow (and that you have the necessary permissions to use that space for distribution of such stuff). You also need to ensure that the folks you hire for the distribution task are reasonably friendly-looking. Otherwise people will start wondering what the ‘catch’ is, and thus avoid picking up the free stuff. The levels of skepticism in the general public nowadays are just amazing, as you may come to learn the hard way.

Hiring a promotional company to distribute them for you. This is where, for instance, you hire one of those firms which specialize in organizing road-shows to organize one where your stuff is featured. In the process, attendees can be given your promotional products. We even have some road-show organizers who can have people partake of various activities (rapping, dancing, lifting weights and so on), and then distribute your promotional products to the ‘winners.’ The good thing with this approach is in the fact that, if you choose a proper promotional company, they can help you distribute your promotional products in a way which vastly improves the returns on investment.

Distributing the promotional products at the point(s) of sale. This is the situation where you put a basket filled with the promotional products next to your checkout cashier(s), and instruct them to be giving one of these promotional products to anyone who buys your stuff. Seeing that the recipients wouldn’t be using the promotional products in isolation, others around them would still get to see them (and thus get to interact with your brand).

The good thing with this approach, where you distribute business promotional products at checkout points, is in the fact that it gives you an opportunity to ensure that the folks you give free stuff to are people who actually do business with you. It can thus serve as both a promotional program and a ‘customer loyalty rewards’ program.

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Selling: Outsourcing Your Sales Force

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When you’re a small business things can start growing much faster than you ever expected. Of course, growing this fast is never a bad thing, but it can present some unexpected problems. When your company starts to get to a certain size, you can no longer be your own salesman. You need to find full time workers who will help to advertise your company and bring in new leads.  If you’re growing quickly you may not have the time to track down and hire experienced sales representatives.

This is where outsourced sales companies such as Cydcor enter the scene. This type of company takes care of finding and hiring the best and most experienced salespeople. All you have to do is let them know how many people you want and they will do the rest. If you are not satisfied with the salespeople who are assigned to your company, most outsourced sales companies are more than happy to reassign the salesperson and give you a different person for free. Cydcor and other outsourced sales companies give you the flexibility to quickly create the sales staff that you need.

It’s inevitable that you will run into a salesperson who is not as good as they make themselves out to be. However with this type of system it is far easier to replace an outsourced salesperson than it is to replace someone who you have just hired. Outsourced sales people give you the option to increase your sales staff without taking the time and energy that are required to tack down and hire potential new employees. Most companies even give you the ability to set the pay rate for the salespeople, giving you the opportunity to compensate them as well (or as poorly) as you want. Outsourced salespeople give you a great deal of flexibility.

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Online Marketing, A Smart Move

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There are two good reasons why you should learn internet marketing. It may be that you want to make your own online business or you may want to work for other people who have online businesses in vice versa.

Whatever your reason may be, there are three different ways to learn this business. You can learn it through self-study, hire an expert to teach you, or become a member of an internet marketing forum.

While you can choose from any of the three options, it would be very helpful and it can save time if you want to learn internet marketing in a forum. This is because most internet marketing forum owned by successful internet marketers are successful online businesses.

This is also a place where experts in this field gather to partake ideas or discuss the latest events in the world of online business and technology. No need to worry about the legitimacy of the information you check out into the internet marketing forum.

An internet marketing forum is typically made by an internet-marknadsförare. You can be sure that all resources about internet marketing, from educational tools, and more have free memberships. Since it often comes with minimal membership fee, the cost is nothing compared with the data you are taking from it. If you want to compare the cost of the membership fee to the cost you must tick when hiring someone expert to educate you or the time it takes to learn business on your own, you will realize that the membership fee is almost negligible. In addition, you can always enjoy a free trial period, which does not cost much.

Do your own tracking where the experts are.  Online marketing is one of the smartest moves you can take. Break out from the regular, not working advertising strategies that you have right now as when you break out from a weight loss plateau in fitness. Observe, seek , learn and prosper your business through the modern technology!

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What Can E-commerce do for Your Business?

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Perhaps the question might be better phrased as, ‘What will happen to me if I don’t embrace e-commerce?’ Whilst you won’t lose customers overnight, or immediately collapse in a heap of debt, the answer is that, eventually, you are likely to be left, behind. Other businesses that are in competition with yours will be moving forward, whilst you stand still. You may be in a business where the notion of standing still is not a particular problem. It may, for example, be a business with an established reputation and way of doing things, a business where stability and personal contact is important. Nevertheless, if your competitors continue to move forward and you continue to stand still, then it is inevitable that you will either lose customers to them or have to watch while they gain customers that could have been yours because they provide an enhanced service. You should look at your own operations and see exactly where each could benefit from the use of new technology such as mobile communications, electronic data interchange (EDI), the World Wide Web or other advances.

The key thing about e-commerce and online home based business is that it provides an extra means of marketing or sales, whilst taking nothing away from the existing nature of the business. It is an additional benefit, obtainable for a reasonably low outlay, not a way of doing business that has to replace what you already do well. The mistake is to think that the traditional part (and character) of your business would not be able to survive if you had an e-commerce element to your business. It will not only survive, but be enhanced by the e-commerce element.

Even as a new business, you have the opportunity to set up quite cheaply (it can be much less expensive to set up a ‘virtual’ business than a ‘real’ one) and to try out your products or ideas on potential customers. Take no notice of the dot.com failures -who suffered from an excess of marketing and advertising expenditure combined with over-high expectations – and start off quietly and small.

What e-commerce offers your business is the chance to compete with competitor businesses regardless of their size and influence. Your web site fits onto the same size screen as that of the Coca-Cola Corporation or Esso. Whatever extra resources such companies can throw at their e-commerce arms, you have the opportunity to compete – in this medium at least – on a playing field that is virtually level. E-commerce offers you the chance to expand your customer base by introducing them to new products or services, by ‘selling up’ to them – adding value to enhance their dealings with your business. Not only can you introduce new lines, you can also use your web site for market research -asking for opinions, test marketing, trialling – at a fraction of the normal cost and with a much faster response time.

E-commerce can also take over some of the jobs which you or your staff do – payments, deliveries and even enquiries can be dealt with – leaving you free to develop your business creatively. And of course you can tap into the ever-expanding global market place.

Growth in global markets:
More than ten million new users, on average, connect to the Internet every month. This sort of growth is likely to continue until virtually everyone in the world has Internet access, creating a truly global market which will amount to a staggering size of 200 million-plus people. Penetration in some countries is already reaching over 50 per cent, while others are not far behind. A further expansion is predicted to take place once access to the Internet no longer relies on a personal computer. Once the Internet is available through television (via a cable or satellite connection), manufacturers predict a further explosion of users. What will you need in order to be able to reach this vast market?

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