Tag Archives: Marketing strategy

Marketing your Craft Business Online and Offline

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Starting a business can be overwhelming, but when it’s doing something you love, there’s more motivation behind you. If you want to start a craft business and sell handmade items, it will take a lot of work to be successful, but it can happen. You might not earn quick money up front, but with persistence, patience, hard work, and a little bit of good luck, you can make it.

Marketing

The product you make is only part of what will make you successful. It all comes down to the marketing strategy. In fact, the product is part of marketing. The 4 P’s of marketing are product, placement, people, and promotion. We will break down each one of these P’s as part of an online and offline craft business to help you understand how you should set up your own marketing strategy.

Product

The product you make is very important. Because it is a handmade item, it must be top quality and unique. Use your skills to design a product that is unique (one of a kind/can’t buy it anywhere else) so that if they want it, they have to buy it from you. For example, if you want to sell knit sweaters, make up your own design.

Make sure it is excellent quality. If you’re just starting out and your quality isn’t up to par. Practice a bit until you make a product you can be proud of. If you just started knitting sweaters, keep practicing until you make a sweater you will love to wear out and show off. Also learn how to effectively price your product. Don’t sell yourself short, but keep it affordable to the demographic you’re selling to.

Placement

Placement is all about where you sell the product and how you package it or set it out. To be an online and offline business, sell at a variety of different venues. Online you can set up your own website and sell directly from there, or you can sell through Etsy.com. Etsy.com is a craft selling site that will help put your product in front of buyers. I suggest doing both, or at least advertising your Etsy.com store at a variety of online places. Ebay is a good site to look into as well.

For offline locations, you have the chance to sell in person. Try places such as the following:

  • Craft fairs
  • Carnivals
  • Flea markets
  • Consignment shops
  • Start your own shop or boutique

Promotion

Promotion is extremely important. Cross sell with your different venues. Hand out fliers and business cards at fairs and markets with your website on it. Have a blog attached to your website with an up-to-date schedule of what venues you will be at in coming weeks. Encourage customers to check out your blog or website.

People

The people are those you want to sell to. For online promotion using people, use Facebook, Twitter, and other social media to network and build relationships that can give you a name. More Facebook friends and Facebook ‘likes’ means putting your business in front of more eyes. Tell all your friends and family about your product and ask them to spread the word.

Survey your customers. It’s the customers, the people, that you want to take interest in your business and sell to. Give customer surveys randomly in person and online. Ask them about the product, the sales process, and everything else you can think of to help your business without making the survey too long. Use the information you gather to improve your business.

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Finding ways to Market in a City

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When you go into the business of marketing, you should be sure that you understand how you can be wise about creating your marketing strategy. There are a lot of people that have a hard time understanding how they can be smart about this process.

No matter what city you are marketing in, whether it be marketing Salt Lake City or New York, you want to make sure that you create a methodology. This way, you can be sure that you are consistent and that you are getting the results that you need to ensure that you can be successful.

Whether you are marketing in Salt Lake City or Los Angeles, you should know what goals you have for yourself. Make sure that you take the time that you need to assess these goals on a consistent basis and be sure that you evaluate your goals as well.

First, you want to make sure that you take the time that you need to develop something that you can give to people for free. There are a lot of people that do not understand how beneficial giving something away can be.

When you give something away to someone they may feel obligated to return the favor to you. Whether they start to buy your product or they recommend your company to others, you have to make sure that you are starting this process by giving something away for nothing.

As you give something away for nothing you want to make sure that you take the time that you need to understand that it really should be nothing. You want to make sure that there are no strings attached when you start this process.

Take the time that you need to understand how you can be sure that you are not giving away so much that you end up losing money. You want to make sure that you are giving something away that you know you can afford to give away.

Be smart about the time that you take to establish relationships with the people around you. There are a lot of people that have a hard time understanding how important these relationship will be when they are dealing with creating and building a company.

Second, you should make sure that you take the time that you need to understand how you can provide a way to differentiate your product from others. You should be sure that there is something that sets your product apart from the others.

Throw in something special to be sure that people understand the benefit of buying your product. This way, people will feel like they are getting more for their money when they are shopping with you and purchasing from your company.

Third, you should be sure that you take the time that you need to make sure that you know how you are going to start networking. Make sure that you understand how to start your networking process as soon as you open your doors for business.

You want people around you to know who you are, to like your product and to start telling their network of people. As you network with more people you will find that you can start understanding the business benefit of networking as well.

As you are working with other people you will be able to find companies that may be beneficial to you. When you are networking you will be able to start utilizing the connections that you make to ensure you can make mutually beneficial deals with people.

Fourth, you should make sure that you take the time that you need to understand how you can be sure that you are able to make sure that people can see your business. You want to make sure that you take the time that you need to be sure that you are visible.

Make sure that you understand your target market or your target population and that you take the time that you need to start reaching out to them. Marketing to a specific group of people and ensuring that they see your company is absolutely necessary.

You should make sure that you take the time that you need to be persistent as well. Make sure that you understand how you can be sure that you are able to continually push your product until you are able to find a way to be successful.

Marketing in any city will take some work and ingenuity. Take time to develop your thought process to be sure that you can be successful with your marketing.

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What is Target Marketing?

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Marketing can be such a complex issue for people, in this article we want to focus on Target Marketing and simplify the process for you.

What is Target Marketing?

Target marketing is pretty much what the title says, you are narrowing your focus on a particular segment of a market. For example: Within the market of animal care you want to target dog training. In this case you want to find people that have a need for this type of service. Animal care is a big market, if you don’t narrow your target you could be wasting your marketing efforts on someone who has a cat and has no interest in dog training, but it still falls under the umbrella of animal care.

So, to use your time and money more efficiently you must learn to target your market.

How to Target a Market

The first thing you have to do is know what the market needs. Go out and find forums, question and answer sites, related websites with active comment threads, find out exactly what concerns your market has.

Then you must make sure the product you are selling and the content your provide addresses the needs of your target market.

It is very hard to sell Cold. In most cases a customer won’t buy on the first visit, this is why your content has to be engaging enough to bring them back a second and third time. This is also the reason you need to know the lingo and needs of a customer. People in your target market can sniff you out, they know right away when someone doesn’t know what they are talking about. You will definitely lose customers if you don’t take the time to learn the basics of that marketplace.

The good news is once you build that trust with a customer selling becomes a lot easier. Is it worth the time to build trust? Ask any marketeer and you will get a unanimous Yes. The reason is the time you put in up front in target marketing and relationship building will payoff many times over in the future.

People place value in trust, and value equates to sales.

So, when you think about target marketing think about customer needs, product fulfillment, price point, building trust and customer retention. Once you learn more about your target market a lot of these elements will fall into place.

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Customer Driven Marketing Strategy Applied

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For a business to successfully generate maximum profits, it needs to use a customer driven marketing strategy. The customers are the ones that bring in the profits. Therefore, it is essential that a business uses a marketing strategy that focuses on attracting as many customers as possible. Customer satisfaction is also an important element you must consider in your marketing strategy. Because if customers are satisfied with your products or services, then they will keep coming back for more.

There are numerous marketing strategies that can be used to not only bring in customers, but also maintain a steady customer base. Occasionally offering new types of products or services, is a good strategy that helps keep the customers coming back for more. For example, you can introduce special products for the holidays. This method will attract both new and existing customers.

It is extremely important for a company to identify its target market. Conducting thorough research should give you a better idea on the amount of potential customers a type of product or service will attract. to satisfy customer expectations, it is recommended that you find out what your clients like and dislike. This can be achieved by getting reviews and other types of feedback.

Consistency is another important marketing strategy. Your clients will expect a business to be consistent with the quality of its services and products. Therefore, if a company is not consistent, then customers tend to think that the company is unreliable. Constantly providing quality services and products will definitely help reel in regular customers.

For a customer driven marketing strategy to be effective, the business must fully understand its customer base. In other words, important steps such as determining potential customers, age groups of potential customers, determining demographics, and other factors should be worked on. Making use of business marketing services is a great way to help you make the ideal company.

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Low Cost Franchise Choices

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Many people desire to open their own shop, or owning their own business, without ever thinking of a low cost franchise. Some people think that they have to create a business from nothing or amplify their own idea from the beginning. Fortunately, in a culture crammed with successful low cost franchises, people are beginning to realize that there is not a reason to try to recreate the wheel. With examples like chain restaurants showing up all over the nation, and the food industry booming, it is easy to see why acquiring a franchise is a terrific way to work for yourself while owning your own business.

You may be unsure as to how you could go about this procedure. Luckily, it is not as hard as some people may think. If there is a certain place that you are interested in, stop by or call and ask for some information. The manager will be able to impart vital material concerning costs, fiscal assistance, lending and marketing tactics. They will also let you know where they are looking for more sites and if you should take over a current location or start one in a brand new locale.

This will be some of the best support you can access when you are exploring this idea. If you know anyone who is already owns their own franchise, you can talk to them to get more guidance about things like finances and marketing strategies for restaurants.

Once you are well on your way to owning your own franchise, you can begin living your dreams. There may be some hiccups along the way, but you should have a good assistance system in place. This is one of the many benefits to buying into a low cost franchise. You do not have to be alone in this new venture.

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Selling: Outsourcing Your Sales Force

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When you’re a small business things can start growing much faster than you ever expected. Of course, growing this fast is never a bad thing, but it can present some unexpected problems. When your company starts to get to a certain size, you can no longer be your own salesman. You need to find full time workers who will help to advertise your company and bring in new leads.  If you’re growing quickly you may not have the time to track down and hire experienced sales representatives.

This is where outsourced sales companies such as Cydcor enter the scene. This type of company takes care of finding and hiring the best and most experienced salespeople. All you have to do is let them know how many people you want and they will do the rest. If you are not satisfied with the salespeople who are assigned to your company, most outsourced sales companies are more than happy to reassign the salesperson and give you a different person for free. Cydcor and other outsourced sales companies give you the flexibility to quickly create the sales staff that you need.

It’s inevitable that you will run into a salesperson who is not as good as they make themselves out to be. However with this type of system it is far easier to replace an outsourced salesperson than it is to replace someone who you have just hired. Outsourced sales people give you the option to increase your sales staff without taking the time and energy that are required to tack down and hire potential new employees. Most companies even give you the ability to set the pay rate for the salespeople, giving you the opportunity to compensate them as well (or as poorly) as you want. Outsourced salespeople give you a great deal of flexibility.

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