Tag Archives: Newsletter

Email Marketing – Make Sure That Your Efforts Are Not Wasted

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Even though email marketing is not a new phenomenon, there is a lot of untapped potential that many SEO experts fail to recognize. Like any marketing medium, emails are a good source of passing on information about a particular product or letting them know about a company and the services that it has to offer. However, chances are that the user is too busy or quite fed up with spammers that he/she will presume that even a genuine email from a real retailer or dealer is a spam. So, how can you make sure that whatever efforts you have put into marketing your product or firm or services, do not go unnoticed?

Identifying the ‘Loyal’ is Important

You might have numerous customers availing your services or visiting your store to purchase goods. However, you might have a set of people, who will always turn to you, in case they need something. These customers are your loyal customers; hence you shall make every possible effort to please them. If you have already incorporated a loyalty card program, you should also have gathered mail ids of a number of your patrons. Thus, these customers shall be the first and foremost people to receive mails on your new offers or products. Since they have already signed up for your loyalty card and accepted to receive mails to notify them from time to time, they will know that your mails are not spam and your work gets noticed.

Acquiring New Customers

As important as it is to send emails to your loyal customers, it is equally important to acquire new customers and steadily increase your sales. Email marketing is a powerful tool in gathering such new customer base. You can add a few promo codes to attract the users’ attention. Once you put up a promo code, more number of people will at least try to use that code to check out what you have to offer.

The ‘Wow’ Landing

Once a customer opens the email and clicks your link, he/she should find it interesting and relevant. Many small business people fail to use email marketing as an effective tool to attract more patrons, because they make their emails so alluring and striking that when the user lands on the original site page, he/she gets annoyed to miss that ‘wow’ factor. When you are talking about an exclusive offer, it shall be presented in an exclusive way. Therefore, efforts shall also be put into creating good, appropriate landing pages.

What about Newsletters?

A very good way to talk more about your business and to increase web traffic is to release a bi-weekly or monthly newsletter, filled with the content that will help you get noticed, not only by the customers, but also by the search engines. If your newsletter comprises of a lot of relevant and edifying content, it shows that you are not a spammer and you are definitely not somebody to be taken lightly. In fact, an apt newsletter is a very good SEO practice, to increase the pagerank.

Jeet runs GetLinksPro.com, a fast growing link building company. He uses aweber newsletter to announce offers and new servcies to his loyal customers.

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Where to Get Good Ideas for Newsletters

www.PsPrint.com

As I browse through the newsletters that hit my inbox every day, I can see some recurring patterns that suggest that most of those newsletter publishers do not know anything about newsletter writing. Writing a newsletter articles is different in some respects to writing content for your website or writing articles for a conventional reader. The people who are going to read your newsletter will be reading from a screen unlike a conventional reader who reads from a printed paper.

This is why it is important to learn how to write a newsletter article more effectively. To make the task of your reader easier, you should use headings and subheadings in your articles. These elements will break your content down into self-contained chunks. The reader can skip any parts of the article that are irrelevant to them. They can also head directly to the section which interests them the most.

You will also want to make your paragraphs shorter. This does not mean that you cannot use long paragraphs at all; it only suggests that the dominant pattern should be that of shorter ones. A shorter paragraph is must easier to digest than a long one. The length of your paragraphs may vary. If there are any important points that you do not your readers to miss out, you need to stress them so that they are no skipped. You can highlight those points by typing them in bold-face, italics or by underlining them.

This will ensure that the reader will notice and hopefully read them. As far as the title of your newsletter is concerned, you should make it descriptive of the content of the newsletter. Do not overuse smart titles as those titles may mislead the reader. The style of your writing should be simple and easy to read. Avoid complex words that your reader may not be familiar with. There are more newsletter ideas that you can find online and will help you publish a better newsletter.

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