Tag Archives: Paper

The Allure of Custom Printing For Just About Anything

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There are a plethora of opportunities where you can have a custom print made. This is not just for photographs and images, there’s opportunity to customize just about anything for the purpose of marketing, promotions or customizations. Imagine a wine bottle with your own label, or any number of marketing collateral. Then there is the old standard, a business card. You may think that this has gone the way of the buffalo, but it’s absolutely still needed by everyone in any major industry today. Before spending a dime, however, make sure that you take a few notes on how to select the best materials for printed materials.

This is an example of what you can do with a b...

This is an example of what you can do with a business card. This unique card is cut to the shape of an ATM for the australian company Your Local ATM Di-Cut Business Card (Photo credit: Wikipedia)

Selecting The Right Paper

Getting down to basics, you will need to very choosy when it comes to printing. Some people always want to voice the opinion that you can print out a lot of things via a home printer, but you will find that it’s not that simple. The standard printers at home use a different method than professional grade printers and the quality suffers as a result. Not only that, if you have a heavier weight paper, the ink will not get placed correctly and the feed may cut or even stall the print. A paper jam will ensue as a result. Selecting the right paper is a matter of more than just function, you want to establish a certain professionalism with everything that you hand out, or use for the office.

A Trusted Printer

Make sure that you look for a good printing solution when looking at any number of customized solutions. Whether you need to business cards, custom labels, flyers, or posters, you want to go with a trusted name in the industry. If you don’t go with a trustworthy company, you may find yourself over paying for items that aren’t even that grand. It’s for that simple reason that you may want to look into companies like PSPrint. Trusted in the printing world, you will find that their professionalism will give you the right collateral for business, personal, and specialized needs.

Regardless of the size of your project, going with a professional option will not only be cost effective, but it will prove to be the best decision that you make in regards to business printing needs. Just one order will showcase why this is a crucial opportunity to seek.

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How Business Card Paper Stock Can Influence The Impact Of Your Cards

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Choosing the best paper stock for business cards

A business card helps create the right impression about you and your brand and can tell people a lot about your services or products. The layout and design of your business card are important as are the details you include on it, but just as crucial is the material your card is printed on. The paper you choose can change the way your completed business card looks and how it feels, which can influence how people think of your company. This means the choice of paper for business cards is an important one and should not be taken lightly. Below is a comparison of popular paper options stocked by PSPrint to help you decide on the best for your business.

Business Cards

Business Cards (Photo credit: pol ubeda)

Gloss cover, 16 point C2S business card stock

This stock is great for brands that want to make a bold statement and look modern in the eyes of their customers. This paper is heavy and feels like quality in the hand. A glossy finish helps create a sleek and modern look and ensures that customers will remember your details.

Gloss cover 14 point C2S business card stock

This is a great all-round stock, which suits most types of business no matter what field they are in. It is not quite as thick as the 16 point stock, but the advantage is that it is a little cheaper. This makes it a good option for small businesses or companies which need to make a cost effective large order, without compromising on quality.

Matte cover 13 point recycled business card stock

Matte paper creates a feeling of elegance and a sense of refinement without shouting from the rooftops. This card stock from PSPrint is made from recycled paper meaning you can order a new set of business cards and still be environmentally friendly. There is no compromise on quality, however, with these business cards still offering the highest standards of color printing and clean text reproduction.

Gloss cover 14 point C1S business card stock

This paper is coasted on just one side, meaning you can easily write notes to the back of the card. This business card stock is perfect for executives who frequently need to add extra details such as phone numbers or quotes onto their cards.

Velvet cover, 15 point business card stock

As suggested by its name, this business card stock is thick and high quality with a velvety feel. This card stock is perfect for heavy weight executives who need to create an impression of authority and trust. This is the most luxurious stock listed by PSPrint.

Uncoated business card stock

To stand out from the crowd you might like to think about uncoated business card stock. Once common in business card printing, this type of card stock has become less popular with the advent of more glossy stocks and digital printing. However, it is beginning to recover its popularity and makes an interesting change from the coated card stocks. Uncoated cards are easy to write on and feel different in the hand, making them memorable for the customer.

Other things to consider when choosing your business cards

To make your business cards stand out from the rest, there are a number of options available above and beyond the typical layout, design, and text choices. Modern cards often feature unique logos, embossed designs, and special coatings. Cards can also be made into different shapes and sizes to reflect the ethos of your brand.

Business cards are an important aspect of a marketing campaign, and need to be carefully aligned with a brand’s philosophy and values. Choosing the right business card paper stock is a must if your company’s cards are to create the right impression.

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Can You Cut Down On The Brochure Printing Prices?

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As the cost of advertising through media channels is very high, printing materials and distributing them on your own seems to be the better solution for the small to medium sized businesses. However, even though the costs are lower, they are still an expense that can have a serious impact on the budget of a company.

Well, the good news is that the brochure printing prices can be reduced via several methods that will not impact the quality of the print and consequentially, the image and status of the company. While creatively managing the funds of the company is a good initiative, the basic knowledge of what the printing process implies is an overall better idea.

Business Brochures

As most brochures are to be used for extended periods, one suggestion is to print them on glossy and quality paper. Even though the brochure printing prices you order are higher, do not forget that these materials will serve their purpose for an entire year. It is worth mentioning that not all brochures need to printed on expensive and high quality paper and you should adapt the process according to the event. While the brochures presenting the business and products should always use quality paper, for onetime events and promotions regular paper can be used just as well.

Perhaps the simplest way to cut down the brochure printing prices is to work with an online company. Unlike the regular printers, the online companies can offer lower prices as they will not have the same expenses with the personnel. In addition, as space is not truly a limitation, online printing companies can also offer tools that allow you to create a suitable design.

Nonetheless, such printing services usually have qualified staff members who can offer advice and tips regarding the design. Therefore, if you feel that you are not as creative as you should or simply need a second thought on what you have designed; do not hesitate to contact them.

A further means of reducing the price of printing brochures is to reduce their size. In general, as the brochures are distributed by mail or handed out, their dimensions should not surpass a standard A4 page. At the same time, do not forget that what customers are attracted to is not the size of the brochure, but rather its appearance. In order to make sure they consider the design exceptional, it is best to determine the size and then consider the elements you want to add in the brochure first. The best approach in this direction is to discuss the size based on the machines of the printing services, in order to ensuring a high quality printing.

Overall, if you obtained a reaction from the loyal customers and others who received the brochure, then you know that it served its goal. Even though a picture is worth more than words, you cannot simply stuff the brochure with pictures and leave out meaningful text. Nonetheless, if you will be working with a reputable and experienced printing company you can be certain that the perfect balance between text and pictures will be respected.

Jordan Siron is a marketing enthusiast and has tried to share his views on making the brochure printing service cost effective through this blog.

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