Tag Archives: sales

Selling: Outsourcing Your Sales Force

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When you’re a small business things can start growing much faster than you ever expected. Of course, growing this fast is never a bad thing, but it can present some unexpected problems. When your company starts to get to a certain size, you can no longer be your own salesman. You need to find full time workers who will help to advertise your company and bring in new leads.  If you’re growing quickly you may not have the time to track down and hire experienced sales representatives.

This is where outsourced sales companies such as Cydcor enter the scene. This type of company takes care of finding and hiring the best and most experienced salespeople. All you have to do is let them know how many people you want and they will do the rest. If you are not satisfied with the salespeople who are assigned to your company, most outsourced sales companies are more than happy to reassign the salesperson and give you a different person for free. Cydcor and other outsourced sales companies give you the flexibility to quickly create the sales staff that you need.

It’s inevitable that you will run into a salesperson who is not as good as they make themselves out to be. However with this type of system it is far easier to replace an outsourced salesperson than it is to replace someone who you have just hired. Outsourced sales people give you the option to increase your sales staff without taking the time and energy that are required to tack down and hire potential new employees. Most companies even give you the ability to set the pay rate for the salespeople, giving you the opportunity to compensate them as well (or as poorly) as you want. Outsourced salespeople give you a great deal of flexibility.

Several Kinds of Pop Up Displays

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Having pop up displays is in trade fairs is one of the ultimate ways to make sure your company exudes the kind of image that screams ROCK STAR! Trade shows offer a vast opportunity of increasing your sales as this is a place where you can mingle with a lot of your potential customers. The down side is you will be neck-to-neck with companies that are equally eager to increase their sales. Therefore, you have to make sure that you do not only shine, you stand out!

This is where pop up displays can come in handy as they can really put your company up on that pedestal where you should be (and where you will be noticed). They are super huge and innovative, they are all you need to boost up your sales; and they can give your company the image of something that puts it up a notch. What I love most about pop up displays though is how easy it is to set them up and keep them for storage; very convenient especially for out of town conventions wherein not so many of your staff members could come.

There are many kinds of pop up displays and there are some things you need to consider when getting one; like your budget, your purpose, and what your product. One very popular example is the graphics display. This kind of pop up display includes graphics mounted in an aluminum stand. You also have the option to put halogen lights or not. Another kind of pop up display is the fabric display that is a lot like graphic displays, only they use fabric.

Should you need something that holds more than just pictures and brochures, like the actual product you are selling or a scale model of it, you need to have the tower display. They are displays that are made of glass, can be folded, and have wheels for easy transport. If you are, however, working with a smaller area you may use the table top display. They are pretty much the same with tower displays, only smaller.

In the end, it would not matter what pop up displays you will use because all of them are very effective in helping you increase your sales. Remember that how you present your products is very vital as they will determine how well you can connect with your audience. Nobody wants to drink wine from plastic cups even when you tell them the wine is like a hundred years old.

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Marketing Real Estate Through Email

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This principle must be one of the ideas that real estate marketers and sales agents seem to ignore frequently.   It is an incredibly important part of the sales cycle that is extremely vital and should be checked with a a lot of  frequency. If you do not focus on this part of your marketing strategy, you are dismissing huge piles of commissions on the table, an easy mark for any other sales pro to jump on.  So, what I am emphasizing here is being in contact with former customers that you have already had closings with; these would be considered exclusive real estate leads.

This is an usual mistake by a lot of sales professionals, especially in the real estate world because most agents think that once the deal is done, the prospect is of little use to them.  This is a huge marketing error and in this block of instruction, I am going to inform you how to use the Internet and technological marketing techniques to stay in touch with your contacts, and allow you to pile up more of them while increasing sales and gaining more clients.

Most marketing experts say that if you are going to make it as a sales pro, then you should market back to your prospects and allow them to hear from you on average 7 to 13 times a year.  Direct mail could be be the most successful tool if you know how to do it right.  Sending announcement cards, Thanksgiving Day cards, festival cards or any other special occasion you can use to connect or contact with your clients and former customers is a marvelous method to remind them that you are there for them.

There are several reasons for doing these marketing tasks: More prospects, more listings and more commissions and sales!

You can also use email software to keep in constant contact with your clients.  Email use remains one of the cheapest ways to market to clients you have already done deals with.  Currently, the mortgage brokers are dishing up lower interest rates, not just in the areas of selling homes, but also refinancing them as well. An  informative and concise electronic newsletter could easily broadcast to your previous clients of this awesome investment vehicle.

Since email is still extremely inexpensive, you can send them a concise message every other week or so telling them about serious real estate news bulletins.  So,to drive in the point, the number of times you could contact them through the use of email is 52 times.  Any other holiday besides Christmas should be considered fair game.  The reason you might ignore the Christmas holiday is because your mailing list will get too much mail anyway, therefore your message will without a doubt be ignored.

However, you may possibly send out cards for just about any situation you can think of.  So, you may want to add at least another six to twelve times to that original figure.  Also, you could send a note someplace around twice a year just to say “Howdy”.  Let’s not forget Facebook and Twitter and other ways of contacting or getting a hold of them.  So, put all of the pieces together, you could have contacted them somewhere around sixty to seventy times during the duration of year and this will be a great help to your real estate marketing!

  • San Antonio Real Estate and Internet Marketing (rerockstar.com)

How to Choose the Best Trade Show for Your Company

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Trade shows are an important part of your marketing budget; therefore it is important to choose those events that will provide the greatest return on your time and investment.  Before selecting the shows you want to attend, you must measure your trade show exhibit goals.

Organizations use event marketing for different reasons and it is essential to have a clear vision of your specific objectives.  Before committing to a show it is important to answer one or more of the following questions:  How many leads or sales do you want to generate from exhibiting?  How many key decision makers do you want to reach if you are introducing a new product?  Are you going to this trade show to learn about competitors’ products or industry trends?  How many current customers do you want to engage at this particular show?  Once you have determined the objectives of exhibiting use them as a starting point in choosing specific show that would be right for your company.

Thoroughly understanding your buyers and how purchase decisions are mare are essential to selecting beneficial events that will yield results.  This information about your target audience should be used to develop your overall product message and should be incorporated into the   graphics used in you trade show exhibit.

With a perceptive understanding of your goals and audience you will be able to better evaluate events and make informed decisions about the events that represent the best opportunities.  Begin this process by reviewing performance at shows you have attended in the past; if you have had two consecutive disappointing years at any event, it may be time to table this event.  On the other hand, keep successful events at the top of your list of events to attend.

Bev Gray of Exhibit Edge suggest that, “When choosing new events to attend, ask for past attendee lists and demographic information from show sponsors.”  This information will help determine the number and percentage of attendees likely to be prospects for you.  Contact exhibitors from past show to get a feel for the event potential.  Of course, visiting the event prior to exhibiting would be ideal, if possible.  Consider the city where the event is being held; is it likely a large number of your prospects will attend?  Be cautious with new show that cannot provide attendee or performance data.  Ask the event sponsor about targeted market and sponsorship opportunities before, during and after the event.  Inquire about exhibit hall configuration and available space; you want to secure a premium, high-traffic location.  Finally, ask about conference services, power sources, plumbing and any other associated fees you may incur by exhibiting at the show.

Once you have analyzed all your options, look at your final list of show choices and match them against you objectives and how you believe they will perform.  Consider testing a new show from time to time when indicators suggest strong results.