Tag Archives: search engine optimization

Magento SEO: Magento E-commerce Sites

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Magento E-commerce sites have been the most popular ecommerce platform in the last few years.  The major problem with Magento websites is that they can be hard to SEO.  To use Magento to your advantage you need to use specific keyword categories, titles and descriptions for your products.  You also need to make sure your alt tags are being used with the specific keyword relating to that page.  Your Magento SEO expertise will result in high rankings on search engine results with just a few SEO techniques.

The first and most important part of using SEO for Magento is to find a list of keywords that you can use within your website.  These keywords are extremely important because they can make or break your website.  Getting click-through traffic from search engines means using keywords that will be used by your visitors.  Pick your keywords carefully and use them to your advantage.

Each and every category, title, or description needs to have a specific keyword assigned to it.  The keywords all need to be different, but relate to the product you are trying to sell.  Don’t overuse your keywords though, use them naturally in the content.  Keywords within your content may also be linked to your homepage and other pages throughout your website.  This gives your visitors an opportunity to check out other pages and gain more traffic to other pages of your website.

Using images is extremely beneficial to your Magento website, but beware that search engines can not read text within an image.  For each image, make sure you are using the alt tags, SEO filenames, and descriptions as an opportunity to use your keywords for that page.  Again, don’t overdue your keywords, use them naturally where they fit.

Magento SEO can be difficult if you don’t apply these basic principles to your website.  Gaining click-through traffic from search engines takes a lot of work on your part, but will be well worth it in the end.

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Webdesign and Marketing

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Cards

Web design and marketing has taken a wider part in Eindhoven. It is a digital agency which is based in Eindhoven.  Web design is the process of coming up with new websites using skills such as the creativity, technology and focus. The web sites serve several purposes, more so in attaining the online goals. Web design Eindhoven has really made a step in the business world and the building of the sites has really helped many people who go online.

However, for the case of marketing, the online internet marketing has really been put in practice in the bid to achieve top rankings for the various clients around the world. The search engine alignment for example is one of the programs which have been put forward in marketing. For any kind of budget that a person may be having, the marketing will really help the individual in making the business operate successfully and attain its objectives.

It is worth noting that businesses around the world are very unique, considering the kind of products which the business is involved in, the kind of services that the business is offering to the customers and importantly the people operating in the business. This is one of the factors that make the business outstanding and be able to stand the competition from the rival business. However, the web design in the e commerce has come with solutions to all these problems and definitely you will be able to meet your business needs.

There are so many reasons why you should use the webdesign Eindhoven for your business over all other potential web designers. This is because web design Eindhoven are very experienced, having worked on the same for a long period of time and they have been able to create over 500 web design projects, which have been successful. Several internet campaigns have been set up too to solve all the internet issues. This glemma agency therefore is the best for all the clients around the world.

The web design agency provides the end to end solutions for all the categories in web designing. For example, the services such as the branding, web development and marketing are handled to the latter by this agency.  This is an advantage because you no longer need to go to the different entities in search of the same. Here, all the services are served at once and in a very suitable way that customers appreciate. The agency makes this possible by the way they come up with the web sites, the way they initiate the internet marketing campaigns and the way they are able to maintain and support the customers’ web sites on a day to day basis.

However, the pricing of the web design Eindhoven agency are very friendly. Actually, you will tend to feel that your money has been put into good use because you will actually feel the value for it.  The cheap prices are able to make you stick to your budget and operate within it.

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Using Google Alerts to Manage Your Online Reputation

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How to manage your online reputation

There are many things that you will need to do to perform online reputation management. One tool that can help you do these tasks is Google Alerts.

The reputation of your company is one of the most valuable assets that you company has. If it is a good reputation, then it can bring a large market share.

Meanwhile, if it is a bad reputation, it can severely diminish the size of your market share. It has such a big impact on the success of your business that it is critical that you monitor it and try to improve it whenever possible.

You can do this through online reputation management. Online reputation management is where you go online and look up what people are saying about you.

Then, you reply to them in an appropriate manner. For example, if they complimented something that you company did, you might tell them thank you.

On the other hand, if they criticize you, you will need to apologize and perhaps provide compensation. One of the best ways to perform search engine reputation management is to sign up for Google Alerts.

What an online reputation management company can do for you

A reputation management company might do this for you if you have hired them to perform your online reputation management services for you.  Google Alerts is a free program that allows you to enter a keyword, such as your company name.

Then, every time that someone says that keyword, Google Alerts will send you an email containing what they said. This makes it much easier to respond because you will be able to know what they said and where they said.

When you know these things you will be able to reply to their complaint or their compliment. You can enter any keyword related to you or your company into this program that you feel may be effective in helping you manage your reputation.

After you receive an email containing a post that was critical of your product or services, you will want to make sure that you stay calm. If you are angry, you need to take a minute to walk around the office or squish a stress ball until you have calmed down.

One of the greatest mistakes you can make during reputation management is replying when you are still angry. Even if you try to be polite, your anger will come through and your apology will not sound sincere.

This will make a bad situation even worse because the commenter will not take you seriously. It is critical that you avoid arguments with others online at all costs.

Even if you end up winning the argument, the negative comments about your company will stand out more than the positive ones. Your best chance for resolving an issue quickly is to stay calm and reply in a polite and sincere manner.

Take a second to think about what would be the best way to reply before you begin typing. This could save you a lot of regrets.

Of course, you will want to make sure you act quickly in responding as well. This means that you want to check the email that Google Alerts is set up with at least every day, if not several times a day.

The faster you can respond, the less likely it is that the negative comment will take off and spread across the internet. You can avoid serious damage to your company reputation by responding quickly.

Too many people put off checking this email because they do not want to have to deal with all of the negative, hurtful comments. However, this will be even more damaging in the long run.

Do not give into the temptation to check this email only once a week. It will not bode well for your business.

Another thing you can do to protect your reputation is to make a website. When people hear about you, they are going to search for you online.

The first thing that should come up should be a website created by you. They should not see a forum where someone commented on a bad experience they had.

If they do see this, then they will be severely misguided concerning your company because you did not take the time to stand up for yourself. Every company has customers or clients that do not like them, no matter how hard they try to serve them well.

You should try to constantly update your website with positive, educational information so that people will like the experience that they have there. This will help them begin to trust your company more and perhaps decide to make a purchase.

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Why Performance Based SEO Is The Better Option

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Almost all businesses, large and small, have in the recent past turned to the Internet as a vital tool for advertisement and expansion. Having a prominent online presence requires all the necessary assistance you can get from search engine optimization to make your website visible to as many visitors and customers as possible. However, SEO companies can end up costing you a lot of money with very dismal results. The solution lies in working with a performance based SEO program rather than the traditional SEO method of payment.

In a performance based SEO arrangement you only pay for the results not for the efforts put into getting good results. This means that you will not pay for the services until you get the desired results for a specific search term. The contract you sign with a performance based SEO company is generally set for a minimum period of between six months and one year to achieve to a first page ranking for a set of keywords.

Differences Between Performance Based And Traditional SEO methods
A company that works with traditional SEO services normally charges its clients a large sum of money before the project commences. In such cases the client is disadvantaged because results are not guaranteed. The SEO specialist is paid regardless of the outcome of his or her efforts in optimizing your website’s online visibility.

In a performance based SEO arrangement work on optimizing your site in search engine ranking commences as soon as you have signed the agreement before any monetary transaction is done. Your money will not be transferred to the SEO company until you achieve the expected results. Performance based SEO agreements are more cost effective than traditional methods because you get exactly what you pay for.

Benefits Of Performance Based Pittsburgh SEO

• Better financial management
In the current economic uncertainties, it is important to have a sound financial management for your business. Advertising can be a significant expense if not well planned but working with a performance based SEO company ensures that you get what you pay for. This makes budgeting for your company’s advertisement costs more accurate than in traditional SEO arrangements where you pay for a service without a guaranteed return on investment.

• Experience the benefits of top search engine rankings
Performance based SEO companies are businesses that strive to do their best to put your company’s up there. Working with a good company ensures that in a short period of time your company will achieve all the benefits of a prominent online presence which include increased number of visitors and customers.

• Working with a performance based Pittsburgh SEO company ensures that you get targeted customers who are searching for specific products or services that you provide. This means you will get quality traffic visiting your website ready to provide you with good business before they are even prompted by ‘go there’ commands. High search rankings mean a good number of new leads each day which translates to more sales.

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Email Marketing – Make Sure That Your Efforts Are Not Wasted

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Even though email marketing is not a new phenomenon, there is a lot of untapped potential that many SEO experts fail to recognize. Like any marketing medium, emails are a good source of passing on information about a particular product or letting them know about a company and the services that it has to offer. However, chances are that the user is too busy or quite fed up with spammers that he/she will presume that even a genuine email from a real retailer or dealer is a spam. So, how can you make sure that whatever efforts you have put into marketing your product or firm or services, do not go unnoticed?

Identifying the ‘Loyal’ is Important

You might have numerous customers availing your services or visiting your store to purchase goods. However, you might have a set of people, who will always turn to you, in case they need something. These customers are your loyal customers; hence you shall make every possible effort to please them. If you have already incorporated a loyalty card program, you should also have gathered mail ids of a number of your patrons. Thus, these customers shall be the first and foremost people to receive mails on your new offers or products. Since they have already signed up for your loyalty card and accepted to receive mails to notify them from time to time, they will know that your mails are not spam and your work gets noticed.

Acquiring New Customers

As important as it is to send emails to your loyal customers, it is equally important to acquire new customers and steadily increase your sales. Email marketing is a powerful tool in gathering such new customer base. You can add a few promo codes to attract the users’ attention. Once you put up a promo code, more number of people will at least try to use that code to check out what you have to offer.

The ‘Wow’ Landing

Once a customer opens the email and clicks your link, he/she should find it interesting and relevant. Many small business people fail to use email marketing as an effective tool to attract more patrons, because they make their emails so alluring and striking that when the user lands on the original site page, he/she gets annoyed to miss that ‘wow’ factor. When you are talking about an exclusive offer, it shall be presented in an exclusive way. Therefore, efforts shall also be put into creating good, appropriate landing pages.

What about Newsletters?

A very good way to talk more about your business and to increase web traffic is to release a bi-weekly or monthly newsletter, filled with the content that will help you get noticed, not only by the customers, but also by the search engines. If your newsletter comprises of a lot of relevant and edifying content, it shows that you are not a spammer and you are definitely not somebody to be taken lightly. In fact, an apt newsletter is a very good SEO practice, to increase the pagerank.

Jeet runs GetLinksPro.com, a fast growing link building company. He uses aweber newsletter to announce offers and new servcies to his loyal customers.

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6 Ideas To Improve Today’s Local Marketing Strategies

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It is becoming more difficult for small entrepreneurs to compete. That can easily be changed by using the Internet as an advertising platform. As recent statistics have proven, the majority of consumers now use this media to obtain their information about suppliers, merchandise, etc. It is an excellent reason for businesses to incorporate web promotions into their local marketing strategy. If you are one of those small businesses, here are 6 excellent ideas that can get you started.

1. Enlist with local search engines –The application process is very simple and can be accomplished by anyone. If you are not sure how to complete this task, hire an Internet marketing company.
2. Claim a listing on major local search platforms – Local exposure will skyrocket when signing up with online entities such as Google Maps, Bing Local and Yahoo!Local. These search engines focus mostly on local industries with the goal to promote online marketing in corresponding neighborhoods.
3. Create a website – The easiest way to communicate with your customers is through a user-friendly, informative website. Even if you are not selling anything online, consumers will still visit the site to look up your location, get information on products and services, find out sales events, and much more.
4. Update the website frequently – Users want to find new data whenever they come back. Add new products to your web pages, and change the articles. Keeping it fresh will boost your local marketing.
5. Utilize social media sites – There is not a day that goes by that you do not hear companies like Facebook, Twitter and MySpace mentioned. People of all ages are interested in these enterprises as they bring everyone closer together. These sites are not only for individuals, but also for companies. It is a great way to advertise. Sending a couple of tweets every day and publishing short messages on Facebook can make a world of difference. Great ROI.
6. Learn about Search Engine Optimization – An SEO company can teach you the actions you should complete to make your website more visible to search engines. Higher rankings will boost your local marketing tremendously.

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