Business cards are one of the best ways to help your business get new customers. In just those couple inches of paper, you can capture their attention and leave them wondering how they have ever managed in life without your product or services.
What about the back of your business card? You’ve got lots of options and it is worth investing some time and thought into the question of what will work best for your business. Here are some of your possible options:
You could leave the back blank. There is not much benefit to leaving the back blank because you’re already paying for the card and it is usually not much more expensive to have something printed on the back. This option is better than one other, though – having the printing company’s ad on the back of your card. Some people take advantage of the free business cards offered online and while that can work in some situations, it is better in business not to have other company’s information on the back of your business card.
You could use the back for appointment information. If your business is appointment-based, it makes sense to have a slot on the back of your business cards for recording your client’s next appointment. You can save money by doing this on your business card rather than having separate appointment cards.
You could have a mobile marketing (SMS) message on the back. Many companies are using mobile text messaging as part of their marketing strategy. By having a simple “Text (something) to (your short code)” message on the back of your business card, you can build your marketing list for free while you’re handing out business cards.
You could offer your prospects something that will help them take action faster. You could offer a free report, consultation, gift with purchase, or discount on the back of your card, and people will not only hold onto your card longer, they’ll become your customer faster.
You can include more information about your business, e.g. addresses of your other branches. If you have one branch only, you can have a small map with directions to the location of your business on the back of your business card.
You can get the address of your Facebook, Twitter, LinkedIn and other social profiles printed on the back. It’s a great way of connecting with your customers and prospects alike. Prompt them to share their thoughts and suggestions with the company (or you) on your social media profiles.
Offer incentives – You can always lure people into buying your products or subscribing to your services if you offer them an incentive. If you have a promotional offer where buying your product gets them into a lucky draw for a free iPad, get it printed on the back of your business card.
Don’t ignore the back of your business card. It’s small, but it’s valuable real estate that can do more to build your business than you might imagine.
The author is a professional blogger who about business and technology with special focus on communication technologies like online fax & related services.
A labeling machine is a stand alone device, no computer hook up necessary, that produces self-adhesive labels for use on a product. This is different from a label printer which needs connectivity to a computer. Recent models of printers are being designed to have a wireless device. However, that is the only difference between the two, they still perform the same function. Labeling machines and printers are different from an ordinary printer because they require special feed mechanisms that can handle various materials.
These devices use a number of different goods for labels mostly including paper and plastic, and use laser, impact, and thermal printer mechanisms. Direct thermal and thermal transfer appliances are commonly used. Thermal transfers are used for more permanent or long term needs where as direct thermal fades faster and is used for short term needs like shipping.
The grades of ribbons for a thermal machine are wax, resin, and a wax/resin combination. The ribbons used on a labeling project need to match the type of material the label is being printed on to reduce the amount of smudging. Wax is the more popular ribbon with some smudge resistance and works best on matte and semi-gloss material. Wax and resin combination resist smudging and works well on synthetic labels and semi gloss paper. Resin is chemical and scratch resistant and is compatible with coated synthetic labels.
The type of label maker machine that an individual needs depends on the labeling required. There are devices built for high volume printing and others built for at home use for minimal amounts of labels. Labeling software and applicators are available to companies who have high volumes of shipping or a personal at home computer. Individuals should do their research and find out what device best fits their demands and budget.
The incredible popularity of text messaging in recent years has made this a huge new retail market. Just like any widget, SMS is sold in units that are bought and sold through distributors, wholesalers, and retailers. The big telecommunication companies obviously control the text messaging market, but their huge customer base requires them to take a generalized approach toward marketing. The function of an independent reseller bulk SMS is to cater to the specialized needs of other SMS users.
Many large businesses are using text messaging as an efficient form of internal communication for memos and announcements. Marketing firms reach hundreds of thousands with SMS, and polling companies use them to make responding easier. A reseller bulk SMS can provide a good price for many units, which reduces the users communications costs. The reseller makes his or her money by buying many units in bulk generally from a single wholesaler.
Benefits Of Reseller Bulk SMS
Establishing a loyal customer base will be job one for any reseller bulk SMS. By achieving this, a reseller establishes a reliable income stream. Expenses will include the cost of the merchandise and marketing costs, as well as a licensing fee payable to the wholesaler. This fee grants you the right to buy at lower cost from the wholesaler as well as to use the infrastructure that they have set up.
In many cases, a wholesale company will provide website templates to be branded by the reseller. This is one of the ways they attempt to reduce start up cost for new resellers. They, like you, want to see the SMS market keep expanding. A reseller bulk SMS can set prices and drive their business any way they see fit. This is the area where creativity and good business sense will payoff. Successful marketing and customer relations will be essential factors.
The internet has of course been an enormous boon for the success of many companies. Businesses all over the world have gained their traction almost exclusively through E-commerce, and some have a marketing presence only online, and not at all in the real world. However, this model has almost reached its peak, and so business owners are on the lookout for the next big thing – where can marketing go next? The answer is text message marketing, sometimes referred to as M-commerce. There are various advantages to marketing with text messages, including a greater retention in the user’s mind – people tend to remember the text messages they receive and the ability to more effectively target the advertisements. All of this can only be achieved using a bulk SMS reseller.
The Benefits Of A Bulk SMS Reseller
What is a bulk SMS reseller? Essentially, it is a company that buys very large numbers of SMS text messages from providers at bulk, wholesale prices, and then resells them to you with various services and guarantees attached. The general principle is that by using such a reseller you can target your advertisements to colossal numbers of potential customers and ensure that all reach their destinations. The potential that this method of marketing provides is hard to fathom – you can both massively improve the effectiveness of your basic advertising and have an excellent source of new ideas on how to suitably market your products or services. Consider the potential of customer voting, for example: the use of text messages allows you to set up a simple way for your customers to vote on product ideas.
A bulk SMS reseller is required for all of this. There are many such service providers, and they are numerous and varied enough to afford you many options in the type of service and price. It should not be difficult for you to find an option that suits you and your business perfectly and has the potential to massively increase your profits.
Before you send that SMS, think about The Last Text. (allaboutsymbian.com)