Tag Archives: Target audience

Five Tips for Better Marketing

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Marketing has long been critical to the very survival of the vast majority of businesses. Good marketing can ensure that a business is noticed by its target audience for all the right reasons and can direct potential customers to the company.

Conversely, bad marketing has the potential to damage the reputation of the company or at least fail to direct potential customers to the business. Every business should therefore be interested in improving their marketing techniques and making sure that they are taking full advantage of the marketing opportunities available to them.

Efficiency

Efficiency is essential to good marketing. The business wants to generate the most interest in its products and services for the lowest price. Services such as promotional texts and voice calls have the potential to reach a vast target audience at a relatively low cost. Once the message or voice recording has been created it is simply automatically distributed on a large scale.

Global reach

It makes good business sense for companies to invest in marketing techniques which have access to significant global markets. For example, mobile phone networks and social networking websites have billions and millions of subscribers respectively. Making use of such potential would be more efficient and more beneficial than a technique with laser scope.

An indirect approach

While direct marketing does have its place, indirect marketing can also prove to be beneficial. By using modern avenues of telecommunications through techniques such as surveys and competitions the business can access a market which may not be as responsive to direct marketing. Such methods are more subtle but do provide the company with much needed positive publicity.

A personal touch

While attempting to personalise a marketing campaign can pull in the opposite direction to creating an efficient marketing campaign, an effective balance can be achieved. For example, if the company were to send voice messages a generic template could be used but with an element specific to each recipient. That way the business can enjoy the economies of scale of mass marketing but still make each recipient feel valued.

Follow market trends

While there is a general trend toward mobile communications within the field of business marketing there are more subtle trends within this general field. Currently, many businesses are focusing much of their energies toward marketing through social networking websites. With millions of users worldwide and access through mobile phones the potential market is impressive.

However, when it comes to business marketing it is important not only to be able to determine which means of marketing would be most effective at present but to also predict future market trends. By doing so, the company can remain ahead in the field of marketing and be able to react instantly when a different avenue of business marketing becomes more relevant to the company. In this manner the business can ensure that it remains at the very forefront of business marketing and can draw people to the company.

Article by Crispin Jones for Collstream. If you want to send voice messages or promotional texts, click here.

Why Using Twitter Can Really Boost Your Tutoring Business

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Having a successful online Tutoring Business is a lot of work and it takes time to build. Sometimes the success of your business just comes down to exposure, or the lack. When it comes to using social media today, it will not be hard to make sure that your Tutoring Business get great exposure. By leveraging social sites like twitter, you can use the Internet to your advantage. Using twitter is a great way to build a presence in social media. You can Twitter for a number of things. For example, reaching out to your target audience in the best possible way. Your online Tutoring Business will do nothing but go up when you follow these handy hints on how to use Twitter.

You want to make the right impression on Twitter. Overloading your followers with promotional content is not a great idea. You want to make sure that you are responsive to other people’s content as well. Connecting with people means being friendly to them as well as paying attention to their interests. The idea behind Twitter is to make real connections with people who share your interests.

Whether you’re website is about pet grooming, building cars, or starting a tutoring business, you will be able to build a network on Twitter. The way to engage people about your tutoring business website is to share your valuable information.

You will want to answer questions, perhaps suggest solutions and post helpful links . You can post links to sites other than your as well. This really makes you appear confident that your site stands above the rest. You are not afraid to share what other people saying about your topic. It doesn’t matter what market you’re targeting, this is very important to gaining people’s trust and letting them know that you are an expert in your field.

The internet is an ever rapidly changing universe, and to succeed in this setting you have to be using the most recent strategies. Social sites are currently the rage  and they will get even bigger over the next few years. Improving your business connections through the use of these sites can only help your business. You can also save your tutoring business a lot of money by using this type of advertising. Using social media makes for a very laid back working environment.  Stop by The Classroom Guide today for a free e-book on how you too can start your own online tutoring business.

What is Target Marketing?

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Marketing can be such a complex issue for people, in this article we want to focus on Target Marketing and simplify the process for you.

What is Target Marketing?

Target marketing is pretty much what the title says, you are narrowing your focus on a particular segment of a market. For example: Within the market of animal care you want to target dog training. In this case you want to find people that have a need for this type of service. Animal care is a big market, if you don’t narrow your target you could be wasting your marketing efforts on someone who has a cat and has no interest in dog training, but it still falls under the umbrella of animal care.

So, to use your time and money more efficiently you must learn to target your market.

How to Target a Market

The first thing you have to do is know what the market needs. Go out and find forums, question and answer sites, related websites with active comment threads, find out exactly what concerns your market has.

Then you must make sure the product you are selling and the content your provide addresses the needs of your target market.

It is very hard to sell Cold. In most cases a customer won’t buy on the first visit, this is why your content has to be engaging enough to bring them back a second and third time. This is also the reason you need to know the lingo and needs of a customer. People in your target market can sniff you out, they know right away when someone doesn’t know what they are talking about. You will definitely lose customers if you don’t take the time to learn the basics of that marketplace.

The good news is once you build that trust with a customer selling becomes a lot easier. Is it worth the time to build trust? Ask any marketeer and you will get a unanimous Yes. The reason is the time you put in up front in target marketing and relationship building will payoff many times over in the future.

People place value in trust, and value equates to sales.

So, when you think about target marketing think about customer needs, product fulfillment, price point, building trust and customer retention. Once you learn more about your target market a lot of these elements will fall into place.