It’s time for you to hit the trade show circuit and promote your brand and products. There is some degree of routine and order when you prepare for shows and if you are a veteran, well then you’ve got it down. But not so fast, you may be overlooking some vital points of preparation. I’m not talking about your displays or swag, trade show flooring, not your tickets or room reservations and no not your products. I’m writing about the top things you forget for your very important trade show.
Goals Aren’t Just for Soccer
Set a realistic goal and make sure you are able to measure your success. Tracking results is the key, with the wide spread use of cell phone apps and social networking sites like Facebook you can easily keep track of your goals. Are you trying to promote a brand new product, trying to create excitement for a grand opening or trying to increase your monthly sales? Clearly define your company goals and implement the flexibility and ease of use of the new technology to keep track of your success of your goals.
Starting out in business can sometimes be a daunting experience, often you can feel alone and isolated and it s not always easy to know where to turn to first for advice, for this reason networking can be a really powerful tool that you can use to build contacts within your industry who will be willing to offer their support and guidance, networking at events and trade shows is also a great way of raising the profile of your business and getting your brand recognized. If your have recently created a new business venture then the following networking tips you may find useful:
Become socially active: Introducing yourself and instigating conversations is not something that comes easy to many people, but the more internet marketing opportunities you get exposure to the easier you will find it is to start meeting new people and forming network. Try to attend as many functions, trade shows and conferences as possible and build up your list of contacts that may come in useful for you.
Branding: Before you attend a function you will need to define your marketing strategy, ask yourself what is your point of difference and how are you going to convey this message to all those you come into contact with. To get referrals you must be socially active in order to get your message across to a wide and diverse audience and be able to clearly articulate your business culture and values which you will be able to do more effectively if you have a well defined marketing plan. Professionalism: Try to establish yourself as an expert in your particular field, someone who is able to offer valuable insight and guidance to others. If you present yourself as being helpful and friendly people will remember this and will naturally refer you to others. Customer service: Ultimately what you want to achieve from your networking campaign is to drive business and sales, but as quick as new customers come to you equally as quickly they they can lose confidence in you, for this reason you need to ensure you follow through with your referrals and deal with them professionally, which will be perceived by others in the industry as a direct reflection of how you do business.
The global internet market place: With a daily audience of over a billion users the importance of free viral marketing can not be overlooked when it comes to business promotion. savvy business players are utilizing social media tools as an opportunity to create internet network marketing leads in order to build relationships with a much larger target market. n
Networking marketing should not be seen as an opportunity by which to sell your business, the unspoken code of conduct within the networking community sees someone who is trying to pitch their business as a pushy sales person which could have a negative impact on your business. Networking is simply about building relationships and business contacts and being receptive and genuine in helping others grow their business and as a result people will remember you because of this and will be happy to refer their contacts to you
You will discover that there are many different types of trade show exhibits. These are very important components when it comes to participating in these shows. Businesses in various industries actively participate in trade show events. There are a number of benefits connected to trade shows.
These shows offer businesses the opportunity to advertise their products and services. It is also a chance to meet new customers. This is why designing the right exhibit can be helpful. There are displays of different shapes, sizes, and appearances. Most companies decide which exhibits will work for them based upon cost. Some companies cannot afford to create one, but there are companies out there specializing in Rental displays.
You will find that there are a variety of costs for these displays. The size of the exhibit affects its cost. More elaborate designs also have some relation to the pricing. If your budget is tight, it may be critical to find lasting designs. These are displays that can be used for years to come. Some businesses opt to purchase portable displays for trade shows. Let’s take a look at some of the common exhibits in this category.
Multimedia exhibits are available in various shapes and sizes. There are table top designs that can fit into this particular category. These exhibits include video reels or graphic designs. Each of these designs is used to advertise companies and products. Large multimedia exhibits often take longer to set up than smaller offerings.
Fabric exhibits can be purchased in the form of large poster displays. These are available in different sizes. There are 8 foot, 10 foot, and 20 foot fabric exhibits. Large exhibits of this sort often require deliver rather than personal transport.
Retractable exhibits are some of the larger portable displays. These are often exhibits that can be easily transported from show to show. Trade show exhibit storage is necessary for these type of exhibits You will find great offerings in this category. Many design companies offer banner type displays. Company logos and names are very important details.
Having pop up displays is in trade fairs is one of the ultimate ways to make sure your company exudes the kind of image that screams ROCK STAR! Trade shows offer a vast opportunity of increasing your sales as this is a place where you can mingle with a lot of your potential customers. The down side is you will be neck-to-neck with companies that are equally eager to increase their sales. Therefore, you have to make sure that you do not only shine, you stand out!
This is where pop up displays can come in handy as they can really put your company up on that pedestal where you should be (and where you will be noticed). They are super huge and innovative, they are all you need to boost up your sales; and they can give your company the image of something that puts it up a notch. What I love most about pop up displays though is how easy it is to set them up and keep them for storage; very convenient especially for out of town conventions wherein not so many of your staff members could come.
There are many kinds of pop up displays and there are some things you need to consider when getting one; like your budget, your purpose, and what your product. One very popular example is the graphics display. This kind of pop up display includes graphics mounted in an aluminum stand. You also have the option to put halogen lights or not. Another kind of pop up display is the fabric display that is a lot like graphic displays, only they use fabric.
Should you need something that holds more than just pictures and brochures, like the actual product you are selling or a scale model of it, you need to have the tower display. They are displays that are made of glass, can be folded, and have wheels for easy transport. If you are, however, working with a smaller area you may use the table top display. They are pretty much the same with tower displays, only smaller.
In the end, it would not matter what pop up displays you will use because all of them are very effective in helping you increase your sales. Remember that how you present your products is very vital as they will determine how well you can connect with your audience. Nobody wants to drink wine from plastic cups even when you tell them the wine is like a hundred years old.