Tag Archives: Twitter

Catchy Business Name Ideas Can Grow a Product

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When starting a new business, choosing a name to call it is crucial to the success of the venture. Potential customers will know you by this name. And since these customers will likely do business with you for a long time, you need a catchy business name idea to market your product. This unique name is what will catch potential customers’ eyes when they peruse the yellow pages or search online for your product. Hence, finding the right name for your business is very important.

A common way of naming a business is using the initials of the business owner or owners. Though this may sound practical, it is actually a not very good idea since the name is likely to be forgettable and will say nothing about you or your home based business ideas. For your new business to succeed and to immediately get off the ground, you need to make a first great impression on your customers. You need to communicate the idea that their needs will be satisfied much better and faster if they do business with you instead of your competitors.

Some home based business ideas also play on words or slangs popularized by the current culture. When the culture changes as it often do with age, your business may suffer a setback as well. If you name your business after movie titles or phrases or even slang words this will not only date your business but render it out of touch when those titles, phrases or slangs become obsolete and are no longer in use.

Another mistake is to choose a name which is very similar to your competitors. Using words like “Professional” or “Quality” may sound accurate but they tend to be forgotten when a dozen or more of your competitors are already using the same name.

More often than not, the best catchy business name ideas have to do with the sort of reputation you want your business to grow on when it starts serving your customers. When you find this quality, then think along the same line for a business name that will embody this ideal. If you want to convey “quality”, then think of words that will express the same meaning. You can also play on words but make sure they are simple yet make a memorable impact on your customers. What you want to avoid is choosing a name that will not stand the test of time.

6 Ideas To Improve Today’s Local Marketing Strategies

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It is becoming more difficult for small entrepreneurs to compete. That can easily be changed by using the Internet as an advertising platform. As recent statistics have proven, the majority of consumers now use this media to obtain their information about suppliers, merchandise, etc. It is an excellent reason for businesses to incorporate web promotions into their local marketing strategy. If you are one of those small businesses, here are 6 excellent ideas that can get you started.

1. Enlist with local search engines –The application process is very simple and can be accomplished by anyone. If you are not sure how to complete this task, hire an Internet marketing company.
2. Claim a listing on major local search platforms – Local exposure will skyrocket when signing up with online entities such as Google Maps, Bing Local and Yahoo!Local. These search engines focus mostly on local industries with the goal to promote online marketing in corresponding neighborhoods.
3. Create a website – The easiest way to communicate with your customers is through a user-friendly, informative website. Even if you are not selling anything online, consumers will still visit the site to look up your location, get information on products and services, find out sales events, and much more.
4. Update the website frequently – Users want to find new data whenever they come back. Add new products to your web pages, and change the articles. Keeping it fresh will boost your local marketing.
5. Utilize social media sites – There is not a day that goes by that you do not hear companies like Facebook, Twitter and MySpace mentioned. People of all ages are interested in these enterprises as they bring everyone closer together. These sites are not only for individuals, but also for companies. It is a great way to advertise. Sending a couple of tweets every day and publishing short messages on Facebook can make a world of difference. Great ROI.
6. Learn about Search Engine Optimization – An SEO company can teach you the actions you should complete to make your website more visible to search engines. Higher rankings will boost your local marketing tremendously.

Building Customer Loyalty

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There are two basic tasks that every entrepreneur is faced with: getting new customers and keeping old ones. Definitely, customer loyalty is crucial especially since businesses often rely on these people to stay afloat. These customers do not just buy your products or subscribe to the services you offer. They are also the ones who tell their friends about your business and bring in new customers through word of mouth. For this reason, building customer loyalty is imperative and customer service is the tool that will help entrepreneurs to achieve this. Business owners should be willing to go the extra mile to keep buyers consistently hooked.

Respond quickly to concerns. People, most importantly paying customers, have become so accustomed to the I-want-it-right-now mentality. For that reason, it is crucial that businesses respond to any customer concern the soonest time possible. This should not be a problem though with today’s technological advancements. Capitalize on Twitter’s real-time communication feature by creating an account for your business on this social networking site. Should any customer have any query or complaint, you can easily respond to them through Twitter. The best thing of all, use of Twitter is free.

Send a human to deal with a customer. Nothing can be more aggravating than sending an email to a business and just receiving a do-not-reply email in return. Allow your customers to interact with your employees and consequently with your business. Give an employee the responsibility of replying to emails, answering customer phone calls or responding to them through chat. Why should you let your customer hold or wait for an entire day when you can accommodate them immediately?

Talk to your customers. What sets apart mediocre businesses and successful ones is the employees’ ability to interact with customers. And interaction will depend greatly on how the employee is able to talk to the consumers. Give your employees a list of phrases to use and to avoid when talking to buyers. At the same time, train your employees so that they will be able to assist customers through different situations. Nobody likes to ask help from someone who does not have a clue on what to do.

Make good first and last impressions. Buyers will often remember the first and last minutes of being in any establishment. For this reason, a good business should know how to greet customers and then thank them once they’re ready to leave.

 

 

Chris Marentis writes from experience about lead generation, closing the sale and leveraging social media. He is the founder and CEO for a local internet marketing company Surefire Social, a resource for local search marketing

Restaurant Branding and Reputation Online

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Social media has made it easy for consumers to voice their opinion about all types of businesses online and they do so frequently, often influencing potential customers. Nearly 85% of Americans say that their buying decisions are affected by online reviews from other consumers. Restaurants are particularly vulnerable to social media rumblings because everyone has an opinion about food. Do you know what customers are saying online about your restaurant?

Listen to Your Customers Online

In order to manage your online reputation, you need to be aware of customers’ online comments. Today’s technology savvy consumers are quick to offer praise, but they are just as willing to criticize if they have had a bad experience. Tracking comments made about your business on various social media networks help you know exactly pleases your customers and what is less satisfying to them.

It’s also wise to include a comment area for customers in your restaurant web design. Positive comments from your customers encourage newcomers to visit your eatery, and if there are a few negative comments, think of them as learning tools. The occasional critical comment also makes your reviews seem more authentic, because most consumers are aware that it is impossible to please all of the people all of the time.

Use Social Media to Interact with Customers

Don’t let your customers do all the talking. When you find comments on social media sites like Facebook or Twitter, take the time to respond to them. Send your appreciation to customers who offer up praise and respond politely to any less complimentary remarks as well. You may want to express your regrets that their experience was less than perfect and encourage them to make a return visit. The important thing is that you are communicating with your customers and making your restaurant more personal to them.

One way to increase positive comments is to make your website as user-friendly as possible. When designed properly, your website makes it easy for customers to find you, to make reservations, or to have carryout orders ready for prompt pickup. It helps to whet their appetite as well. An attractive, easy to use website gives customers something nice to say about your business from their first moment of contact with it. Let an experienced web designer tell you more about how to enhance your New Jersey restaurant web design promote your business’s online reputation.

Online Marketing Tools – Perfect Means To Generate Business Income

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Online marketing tools are an ideal means to promote an online business or service in a successful manner. The marketing tools are cost effective and enable you to generate high sales. Besides, the tools aid to reach a number of potential customers, investors, bloggers, etc. and remain connected with them for a long time. With the implementation of proper marketing strategies and tools, companies can launch money making websites and thereby boost online presence.

Popular tools to promote online marketing:

Google Analytics – This is an enterprise-class web tool that aids in analyzing statistics pertaining to the number of users visiting the site. It is a flexible and user-friendly solution that helps to track visitors from search engines, referrals, email marketing, etc. Using the tool, keywords that produce high sales conversion on individual website pages can be added or identified to target customers. The analytics code can be added to each page to categorize the sources of web traffic and unique links can also be created on the pages to track online or offline marketing campaigns.

Twitter – This is a microblogging service now proving to be beneficial for both small and large size businesses. This is a perfect means to develop a well-planned online promotional campaign. It helps to increase your customer base, improve brand loyalty, and also establish good partnership deals. Besides, Twitter offers several tools like TwtQpon that lets site visitors gain thorough information on a specific brand or service marketed online.

Blogs – This is another type of website especially favored by search engines. This offers the ability to earn good rankings on search engines provided useful and informative details about an online business are posted.

ClickTale – This tool facilitates recording the browsing sessions and scrolling patterns of a site visitor. It also offers details on a visitor’s interaction with the links, buttons, forms, and fields available on the site. These details help to upgrade site usabilityh and in discarding redundant website pages.

With several tools available, it is essential to choose online marketing tools that help to enhance overall business profit, and that keep your business ahead of your competition.

How To Make Money With Blogs: Be A Good Problem Solver

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The most successful blogs are those that are good at solving problems.  When your readers are able to find solutions on your blog they will continue to visit.  Your goal is to not only attract readers in the first place but to keep them coming back again and again.  You will be able to do this if you can learn how to solve their problems.  The following are some ideas to help you become a good problem solver.

1.  They are looking for solutions —  Make money blogs provide solutions, bottom line.  This is what readers want and you need to be able to provide that for them.  Put your thinking cap on and write down as many problems related to your niche that you can think of.  Tap into your own experiences as well.  What problems have you encountered?  This will give you plenty of things to write about and many solutions to provide your readers.

2.  Stay in the loop —  Keep up on your niche.  Know what is hot.  Always do your research and stay current with information in your niche.  If you do this you will know what the trends are and consistently write about things that are hot at the moment.  Your readers will definitely notice and appreciate this and will become regular visitors to your blog.

3.  Communicate with your readers —  What better way to find out what your readers would like to see than going straight to the source?  Pay attention to what they are saying.  Take the time to read their emails and their comments.  You can learn a lot from them.  When you are able to learn what is hot for them then it will be a piece of cake to provide it.  When you are able to provide your readers with what they want, you have got it made.

If you are just beginning and want to know how to make money with blogs then pay attention to these ideas.  You should strive to become a good problem solver.  Always be providing solutions.  Know what your readers want and give it to them.  You will develop a great customer base and your blog will become stronger and stronger each day.