If your new business is moving from the “dream” stage to actual early serious planning, coming up with suitable name for the enterprise is one of the very first things you need to do. Getting your new company a title is about a lot more than enabling you to purchase business cards, and it’s not a theoretical business game either: it’s about establishing the brand that you will put a lot of time and money into, hopefully over a period of years. It also gives you a concrete purpose; your efforts are going into something with a name. But in the last 10 years or so there is something new that business owners must take into account before they lock in a business name. Do you know what it is?
It’s no secret that you will be found by potential customers in the future is mostly via search engines. When was the last time you opened the Yellow Pages? It is just too easy now to search, on our smart phones if a computer is not available, and moving forward everyone will take this functionality for granted. How does this impact you as a new business owner?
Many people are not aware of the level of importance that search engines ascribe to the words in a domain name, when it comes to determining the relevance of a website for a given search term, or keyword. The fact is that if your business is concerned with selling “imported rattan chairs”, having these three words somewhere in your URL, or simply as the URL if it is available, is an excellent (and free) way to affect your search engine results page rankings positively. Establishing authority in the SERPS in this way will be a major, perhaps the most important, way you will market your new business, from now on.
In a way this levels the playing field for new businesses versus older businesses which may not have the benefit of keywords that describe their business right in the business name. Using this simple marketing tip will help you stand out as much as brainstorming for catchy names that anyone can remember. Nowadays it’s not enough to impress people-you have to get the attention of search engines as well.
When Naming Your New Company, Remember This by Steve