Daily Archives: May 12, 2010

Keys to Marketing Yourself With Your Business Card

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A business card will often be your first introduction to potential buyers or clients, so it needs to make a positive and professional impact. The main function of a contact card is to provide important contact information for you or you business. However, there are also other functions it can perform. These include: capturing a potential client’s attention or provide very brief testimonials or other information about your company or business.

Your card absolutely must provide your up-to-date contact information. It is also a good idea for the card to provide a user with an idea about what your business does. When meeting dozens of people at a networking event, it can be very difficult to remember who provided what card and what they did. By providing a very brief, preferably one short line, describing your business, you can help to jog their memory.

A good card is also eye-catching and interesting without being childish or overwhelming. This can be accomplished through the use of minimal, clean graphics or a single bright color. If your business is posture support, your graphic could show someone with good posture. If you are marketing yourself as a graphic designer, your card must show your talents in this field. Likewise, a realtor may want to include a recent testimonial on the back of the card. Wholesalers of infant baby blankets might want cards in a pastel color.

Finally, when marketing yourself with your business card, keep in mind that it should present a seamless brand across any other marketing materials you may use. This includes a website, brochures or other advertisements. It can seem quite unprofessional if these items don’t seem linked together. A potential customer may feel that you conduct business in the same disjointed way.

Using these cards can help to market yourself and your company. Just keep in mind that it is important that they make as good of a first impression as you do. Keep them simple, clean, and to the point and the business card will always work for you.

Advertisement Strategies

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Advertising Strategies

Advertisement strategies consist of various campaigns designed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. This strategy, when built in a rational and intelligent manner, will reflect other business considerations (overall budget, brand recognition efforts) and objectives (public image enhancement, market share growth) as well.

There are two primary criteria which determine the effectiveness of any given campaign:

  1. The proportion of intended prospective consumer who were exposed to the ad
  2. The proportion of prospects who took the action intended by the campaign

While in the direct response and online world, quantitative performance metrics have been commonly available and widely used – this has not been true historically for most of the mass media advertising space.

Not anymore.

Advertisement Strategies – The Smarter way to do Business

Welcome to the LogicLab: Making advertisement strategies smarter.

  • To boost the proportion of prospective customers exposed to the add, the LogicLab mediaLibrary provides on-demand access to evaluate thousands of media vehicles across channels to create a list of the vehicles most likely to deliver that specifically defined target set.
  • To give advertisers and agencies post-campaign performance metrics, LogicLab matches up the advertiser’s response file, with the full audience file from the media vehicles bought, to create a ranking of how many desired responses were delivered by each media vehicle.

Access to unique advantages for partners of LogicLab:

  • Merkle Inc’s unparalleled National Consumer Database, with 1000+ variables on 98% of the adult population in the US
  • An objective, trusted third-party to leverage proprietary customer information and target set definition to use throughout the media planning and buying process
  • A track record of stringent data security to manage thousands of media audience files to provide unprecedented scope and range to any campaign planning exercise

LogicLab: welcome to the future.