Newsletter Titles

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Newsletter titles are of great importance; they are just as important as any other element of the newsletter. Some newsletter publishers unwittingly dismiss newsletter titles as unimportant. But this is not true because the first thing your prospects encounter is the title of your newsletter. If the title has a good impact on them, they may decide to sign up for the newsletter. If it does not, they will simply walk away.

What makes a good newsletter title? Good titles have several characteristics; they are brief, descriptive, catchy, etc. your title need to be short; long titles are hard to … Read more at Free Business Cards