Car Logos Have A Message. Are You Listening?

It has been said that all cars have faces. The face of a car, usually the front, becomes its most distinctive attribute. Car companies also have faces. The face of a car company is its logo. Car logos speak for a car company and have a message.

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The reason car logos are so important is because they raise or lower the value of a car independently from its quality or other attributes. For example, once the logo of Ferrari has been placed on a car, it sets many expectations in price and quality long before you even look at any specific model or take it for a test drive.

What does a car logo say?

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It says a lot about the car, the brand and the potential customer. Take a look at the Ferrari logo. This famous car logo consists of a black horse in a rounded yellow pentagram topped with two accents. Horses are regarded as status symbols, property ownership and empowerment. This particular horse is in a fighting position. It sends the message of a strength, power and ability. The background in the shape of a rounded pentagram resembles the tip of a spear becoming another allegory of power. The color yellow ensures high contrast with the black shape of the horse.

Similar treatments are used for the logos of Porsche and Lamborghini, but not everybody is looking for that. Some car buyers may even feel intimidated by those allegories. Therefore, other logos send a different message. Audi, BMW and Mercedes Benz send a message of elegance and simplicity ensuring their customers that every detail has been taken cared of for them.

Other car logos like Toyota, Ford, Honda and Datsun remind their customers of their family origins in an attempt to make them feel as part of a family. Car dealership logos and car rental logos have been designed to let their customer know they can be friendly, reliable, available and easy to use. There is so much packed into a car logo! You can see why auto manufacturers would refrain from using free logo designs when so much is at stake.

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