This principle must be one of the ideas that real estate marketers and sales agents seem to ignore frequently. It is an incredibly important part of the sales cycle that is extremely vital and should be checked with a a lot of frequency. If you do not focus on this part of your marketing strategy, you are dismissing huge piles of commissions on the table, an easy mark for any other sales pro to jump on. So, what I am emphasizing here is being in contact with former customers that you have already had closings with; these would be considered exclusive real estate leads.
This is an usual mistake by a lot of sales professionals, especially in the real estate world because most agents think that once the deal is done, the prospect is of little use to them. This is a huge marketing error and in this block of instruction, I am going to inform you how to use the Internet and technological marketing techniques to stay in touch with your contacts, and allow you to pile up more of them while increasing sales and gaining more clients.
Most marketing experts say that if you are going to make it as a sales pro, then you should market back to your prospects and allow them to hear from you on average 7 to 13 times a year. Direct mail could be be the most successful tool if you know how to do it right. Sending announcement cards, Thanksgiving Day cards, festival cards or any other special occasion you can use to connect or contact with your clients and former customers is a marvelous method to remind them that you are there for them.
There are several reasons for doing these marketing tasks: More prospects, more listings and more commissions and sales!
You can also use email software to keep in constant contact with your clients. Email use remains one of the cheapest ways to market to clients you have already done deals with. Currently, the mortgage brokers are dishing up lower interest rates, not just in the areas of selling homes, but also refinancing them as well. An informative and concise electronic newsletter could easily broadcast to your previous clients of this awesome investment vehicle.
Since email is still extremely inexpensive, you can send them a concise message every other week or so telling them about serious real estate news bulletins. So,to drive in the point, the number of times you could contact them through the use of email is 52 times. Any other holiday besides Christmas should be considered fair game. The reason you might ignore the Christmas holiday is because your mailing list will get too much mail anyway, therefore your message will without a doubt be ignored.
However, you may possibly send out cards for just about any situation you can think of. So, you may want to add at least another six to twelve times to that original figure. Also, you could send a note someplace around twice a year just to say “Howdy”. Let’s not forget Facebook and Twitter and other ways of contacting or getting a hold of them. So, put all of the pieces together, you could have contacted them somewhere around sixty to seventy times during the duration of year and this will be a great help to your real estate marketing!
- San Antonio Real Estate and Internet Marketing (rerockstar.com)