Social media has made it easy for consumers to voice their opinion about all types of businesses online and they do so frequently, often influencing potential customers. Nearly 85% of Americans say that their buying decisions are affected by online reviews from other consumers. Restaurants are particularly vulnerable to social media rumblings because everyone has an opinion about food. Do you know what customers are saying online about your restaurant?
Listen to Your Customers Online
In order to manage your online reputation, you need to be aware of customers’ online comments. Today’s technology savvy consumers are quick to offer praise, but they are just as willing to criticize if they have had a bad experience. Tracking comments made about your business on various social media networks help you know exactly pleases your customers and what is less satisfying to them.
It’s also wise to include a comment area for customers in your restaurant web design. Positive comments from your customers encourage newcomers to visit your eatery, and if there are a few negative comments, think of them as learning tools. The occasional critical comment also makes your reviews seem more authentic, because most consumers are aware that it is impossible to please all of the people all of the time.
Use Social Media to Interact with Customers
Don’t let your customers do all the talking. When you find comments on social media sites like Facebook or Twitter, take the time to respond to them. Send your appreciation to customers who offer up praise and respond politely to any less complimentary remarks as well. You may want to express your regrets that their experience was less than perfect and encourage them to make a return visit. The important thing is that you are communicating with your customers and making your restaurant more personal to them.
One way to increase positive comments is to make your website as user-friendly as possible. When designed properly, your website makes it easy for customers to find you, to make reservations, or to have carryout orders ready for prompt pickup. It helps to whet their appetite as well. An attractive, easy to use website gives customers something nice to say about your business from their first moment of contact with it. Let an experienced web designer tell you more about how to enhance your New Jersey restaurant web design promote your business’s online reputation.
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Restaurant Branding and Reputation Online by Steve