Daily Archives: March 1, 2011

How to Advertise your New Business


Advertising your business is an important part of generating sales. If you didn’t advertise your products and service, there is very little chance that you would succeed as a new business start-up.  It doesn’t take a lot to create a successful advertising campaign.  If you don’t have much money for advertising, there is still a lot that you can do to promote yourself to those who need your products and services.  If you want to learn how to advertise your business without spending a ton of money, read on.  Put yourself out there for the world to see and if your company is quality, you will get results.  Creating a low budget advertising plan is not as difficult as you think.  Here are some examples of things you can do.

Post card advertising

Personal mail is an open door for advertising.  First you need to get a list of addresses. You can get this from an agency, or you can get it in the form of referrals from your customers.  Take that list and send a post card every month to each of those addresses.  Make your post card bright and hard to miss with a clear message on the front.  Be sure to include your company’s contact information.  People can turn off the TV and tune out bill boards, but they usually take the time to read a post card that is personally addressed to them with a short message on it.  You’d be surprised at how many sales inquiries you will get from diligent post carding.

Using the telephone as an advertising tool

Use the telephone as a marketing weapon!  Make phone calls to your customers and ask for referrals.  Tap into the power of referrals and ask each of them for referrals.  Phone calls are the most successful method of promotion there is.  Just make sure that your calling staff has good customer service interpersonal skills.