Daily Archives: March 22, 2011

Floating Beer Pong Tables for Spring Break Marketing


Spring break events are one effective way to reach the college age demographic this season. During spring vacation, college students flock to popular spring break spots inside and outside the US. One powerful way to tap into this market is to brand a handful of beer pong tables with your company message and logo and place your product in at a spring break location, near water.  Four recent academic studies found that around 70% of college students play beer pong! In general, unfolding a beer pong table in the college scene attracts attention.  The novelty of a floating beer pong table takes it up a notch, attracting even more positive attention. Here is why branding beer pong tables is one effective marketing strategy:

  1. When college students see an inflatable beer pong table, they will tend to be in an environment that already makes them feel good. Likely, they will be outside, in the sun, having some drinks with friends. By placing your brand into the center of this scene, a positive association is made with your company/message.
  2. These beer pong tables will create residual positive impressions as they are used in a variety of different spring break scenes.  Inflatable tables can be used anywhere where people swim and play. These tables are like floating billboards, only a lot more fun.
  3. You don’t have to hire sales force.  College students that attend spring break tend to be the group that love to party. The students that part, inevitably play beer pong, so these tables will attract this demographic effortlessly. All that you need to do is have the product placed effectively.
  4. Consider co-branding your table with a spring break company or bar that is located in the center of a spring break destination. By doing this, you won’t even have to work hard to effectively place your product, since your co-brander will already have access to the demographic.  If you are unable to enroll a strategic co-brander, consider gifting the table to spring break company/event planner/bar. This will save you a lot of leg work.

Beer Pong is the most popular drinking game in the country and an inflatable beer pong table can be used to create brand recognition, positive association, and a natural draw to your companies brand. All that is needed to make this happen are some inflatable, custom beer pong tables and the spring break scene (somewhere near water).