Daily Archives: April 18, 2011

Social Media In Digital Out Of Home Advertising

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In the future, there will be a huge integration of social media and digital out of home advertising.  Here is why:

The reason most companies are switching a majority of their marketing budgets to the web is traceability.  You can now see exactly what results you are getting for a specified price or budget.  You know exactly how many times your ad is viewed, and who is viewing it.  This sort of analytical mastering is what advertisers are looking for.

If digital out of home advertising is to thrive in the future, there has to be an integration of social media…

For example, digital signs in line to get your morning coffee that allow you to add the company on Facebook.  This interaction would provide advertisers a traceable way to participate in the digital out of home advertising space.

This approach would be even more interesting if applied to a gas station.  Now, as customers pump their gas, they could interact with a digital sign, opting in to social networking connection and even email subscriptions.

These are natural evolutions of the DOOH space, but how long will they take?

My guess, is that in 5 to 10 years you will start to see these touch screens showing up at various locations.  First at gas stations, then at stores, and eventually almost everywhere.  With touch screen technology these days, and the release of the iPad, it seems that this must happen.

While Digital Out Of Home is more exciting than traditional billboard advertising, it is doubtful that new age advertisers will utilize it’s benefit without traceability and more in depth analytics.  Once that is mastered, you will see digital signage thrive.

Until then, companies should brace for the future of advertising by preparing social media campaigns that may be integrated with DOOH and other advertising mediums.

How One Person Can Destroy Your Business Reputation

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Somehow, you, one of your employees or maybe even a family member has managed to make an enemy.  It could be a customer, it could be a competitor who wants to fight dirty, or it could be someone with a personal vendetta.  You wouldn’t think it was possible for a solitary antagonist to do a tremendous amount of damage, but more than one business has been assassinated by a single sniper.

The Power of the Internet

If someone is determined to damage the reputation of you or your business, the internet is a powerful weapon.  There are numerous sites where an angry, vindictive person can go to spew their poison.  None of what they say has to be true to accomplish their goal.  All they have to do is say it frequently.

There are hundreds of websites online that are designed solely as a place for angry consumers to vent.  Sites like Yelp, Pissed Consumer, The Squeaky Wheel, and Ripoff Reports, just to name a few, are the perfect venue for your enemy’s diabolical plan to be put in motion.  All they have to do is spend a few hours posting nasty remarks about your business and the damage can be done.  Never underestimate the power of the internet, especially in the hands of a hostile person who is dedicated to hurting your online reputation.

Put On Your Internet Armor

You don’t have to be completely vulnerable to these attacks.  You can protect yourself from one irate person or a group of them by practicing strategic online reputation management techniques.  The secret is to have an abundance of positive content already in place online.  Your best defense is a good offense and by compiling a website, a blog, relevant articles, and links to other quality sites, you can beat your enemies at their own game.

If you’re unsure how to build your online defenses, consider using the services of an online reputation management provider.  They can help you learn self-defense techniques or do the job for you.  It really is a small investment to protect your business from online attacks by one angry person.

Turning business cards into a powerful business networking tool

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Although business cards have been around for a long period of time, yet their importance is something that should always be mentioned. If you’re a new business owner, the first thing that you must do is to invest money in getting business cards for your business organization. They can be turned in a powerful networking tool that can ensure larger profitability for the business. With huge returns, a business organization will never have to worry about running to business finance companies that offer debt service. All this is possible by just getting a business card. Boosting your business visibility and making it popular is easy by sharing your business cards with anyone whom you meet.

Business cards are perhaps the smallest yet the most effective tool for a business owner to boost communication and make his business known and famous among people. Though it may not seem to be such a useful tool apparently, but it can be used as a thing that can bring back the balance in your business investment and revenue. You can boost your profits and also facilitate the growth of your company. Here are some useful tips to follow and augment the development of your business organization.

Use the business cards through the marketing process: As soon as you start off with your new business, it is most likely that you will plan out a successful marketing program for your business that can serve your financial purposes. Make sure you carry your business cards and use them throughout the entire marketing process and place them in the business letters that are reaching your clients. This will make you a known figure among the greatest clients and help you with your business prospects.

Carry it always: When you’re going out of your house for any small reason, you must make sure you‘re carrying the business card with you. Just as you check whether or not you’re carrying your mobile, wallet, try to include your business cards among the list. Any possibility of a ‘per chance’ meeting should also be taken advantage of and you must leave your card with anyone whom you meet. You never know what kind of a client you may come across through a person.

Implement some business card etiquettes: There are some business card etiquettes that can make things easier for you. When you give your business card to someone, always ask for a card from the other end too. If he offers you his card, don’t just put it into your pocket as this will be a rude gesture. Make the person feel that you’re interested in his company and give a glance to his card before putting it into your pocket. Demonstrating sincere interest in other people’s company will help you get back the same interest.

In the business world, what matters is who you know and not what you know. Meeting various people can be normal but keeping a track of each of them is a difficult job. As business cards are the key, they must be used properly. You can target the best people with your cards and boost your profit. Try to take the best step that would help you stay away from debt service companies.