While it is definitely important for small business owners to have a blog, it is important to promote your blog in places other than online. The key issue of importance is to make sure your blog reaches as many visitors as possible, and doing that means it is necessary to rely on more than just the online community.
One of the best ways to promote your blog offline is to talk to people. There is no better promotion than person to person, and there is no easier way to inform people with whom you come into contact. That doesn’t mean you have to make a big show out of it, but you can casually mention your blog and its intention and allow them the opportunity to ask you for more information.
Include Your Blog Address on Your Business Cards
When you order business cards, make it a point to add your blog address to your other contact information. This will allow everyone to whom you give a business card the address of your blog. They can then carry the information with them and visit it whenever it suits their schedule.
Include Your Blog Address in Your Voicemail Message
If you have a voicemail specifically for your business you can add your blog address to your voicemail message. It may even allow those who are interested in what you are promoting to conduct some research by visiting your site before they make a decision about leaving you a message.
Make Your Blog Address Part of Your Marketing Materials
When you prepare a media kit or any other types of marketing materials you will want to include your blog address. You want to keep in mind that media kits and other marketing materials do not necessarily go to those online although it will definitely appeal to those who visit your blog. However, the fact that you are advertising offline will give you an opportunity to reach a higher percentage of the market.
Include Your Blog Address in All Business Correspondence
You need to include your blog address in all business correspondence you send out, including invoices and payment vouchers, letters, notes, and emails. This will allow your blog to reach a large number of people and thus increase the number of visitors to your blog.
The importance of advertising your blog can’t be stressed enough. The more people you are able to reach, the more visitors you will see visiting your blog. You want to appeal to both the online and offline community, so never limit your marketing efforts to one method or the other.
About the Author: Brenda is a writer with a passion for internet marketing, education, and personal finance. She is also a regular writer for CreditLoan.com.
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5 Ways to Market Your Blog in the Offline World