There are at least three ways in which you can distribute business promotional products. Before proceeding to look at them, we need to point out that many marketers imagine that the hardest part of a promotional campaign is the procurement and branding of promotional products. It is therefore not until they have procured the said business promotional materials and branded them that they find themselves with another challenge in their hands: the challenge of distributing the promotional products. True, given the fact that most of these business promotional products are meant to be given out for free, one is not likely to have challenges getting people willing to take them. The real challenge is in ensuring that you distribute them in a way which ensures you get reasonably good returns on the investment.
Ultimately, the right way to distribute your business promotional products will depend on the type of promotional products in question, and the nature of business being promoted through them. Some of the specific ways in which you can distribute business promotional products include:
Simply handing them out in the streets. This is a particularly good approach if the promotional products in question are those of a cheap nature- which you can produce in huge numbers and proceed to give out to anyone who cares to stop. Here, we are looking at things like branded pens, branded calendars, logo mats and low-density t-shirts: which can be cost-effectively produced in very large numbers. This promotional approach would be particularly sensible if what you are promoting is a mass market product which almost anyone is bound to have need for at one point or another.
Of course, you need to ensure that the point where you distribute the products is a point with good human traffic flow (and that you have the necessary permissions to use that space for distribution of such stuff). You also need to ensure that the folks you hire for the distribution task are reasonably friendly-looking. Otherwise people will start wondering what the ‘catch’ is, and thus avoid picking up the free stuff. The levels of skepticism in the general public nowadays are just amazing, as you may come to learn the hard way.
Hiring a promotional company to distribute them for you. This is where, for instance, you hire one of those firms which specialize in organizing road-shows to organize one where your stuff is featured. In the process, attendees can be given your promotional products. We even have some road-show organizers who can have people partake of various activities (rapping, dancing, lifting weights and so on), and then distribute your promotional products to the ‘winners.’ The good thing with this approach is in the fact that, if you choose a proper promotional company, they can help you distribute your promotional products in a way which vastly improves the returns on investment.
Distributing the promotional products at the point(s) of sale. This is the situation where you put a basket filled with the promotional products next to your checkout cashier(s), and instruct them to be giving one of these promotional products to anyone who buys your stuff. Seeing that the recipients wouldn’t be using the promotional products in isolation, others around them would still get to see them (and thus get to interact with your brand).
The good thing with this approach, where you distribute business promotional products at checkout points, is in the fact that it gives you an opportunity to ensure that the folks you give free stuff to are people who actually do business with you. It can thus serve as both a promotional program and a ‘customer loyalty rewards’ program.
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