Sending out holiday cards allows businesses to enhance customer relationships and even attract new customers. Yet, if the business does not follow certain rules of etiquette, the cards can end up being a hindrance rather than a help. As you send out holiday cards for Hanukah, Kwanzaa and Christmas, keep these tips in mind.
The Quality Counts
Purchasing holiday cards is not the time to skimp. These cards will turn into a reflection of the professionalism and quality of your business. You should put the same amount of care into selecting these cards as you did when you purchased your business cards.
Make It Personal
Signing your own cards is very time consuming, but it gives the cards a personal feel. This shows the customer or business contact who receives the card how important they are to you. For the most important clients, include a short handwritten message. To make time for this, consider ordering your holiday cards early in the fall and working on them a little bit at a time until the holiday season approaches.
Similarly, a handwritten address is more personal than a computer generated one. With computer generated address labels, your cards look more like a mass mailing than a personal note of appreciation. If you do not have time to do this, have your secretary or another person in your office do it, but ensure that each card is hand addressed.
Make Your List, and Check It Twice
Do not assume that your address list is up to date. Check it several times prior to sending out your cards. Add new contacts to your list as they come in, and make changes to the address list as soon as you are aware that a contact has moved. Whenever possible, use the home address, including the spouse’s name. If you must send the card to a business address, do not include the spouse’s name, unless they are both business contacts at that location.
Learn the Recipients Traditions
Sending a religious Christmas card to a Jewish contact is a recipe for social disaster. Be sensitive to the traditions of the people to whom you are sending cards. If you cannot learn their preferences, choose a generic greeting, like “Happy Holidays” and an image of a lovely winter scene, rather than something that is decidedly Christmas in design.
You want your cards to arrive before the designated holiday. To ensure that this happens, strive to have all of your cards done by Thanksgiving. This gives you time to sign and mail them in early December, beating the holiday rush and leaving you plenty of time to spend baking and celebrating with your family.
Monique Trulson works for eInvite.com, an online retailer of invitations, stationery, business holiday cards and more.
- Facts on Artist Business Cards (gotfreebusinesscards.com)