Why SEO Matters To Your Business


Online subscribers are increasing more and more each day so, if you have an online business, you are aware how this fact can positively affect your business. Because of the Internet, you have a consistently increasing potential customer base which grows by millions every week. When I say “potential customer base,” I mean that they aren’t customers yet until they know that you exist. If you can promote your business to them, you can make them your customers and this is how online and offline businesses work. If your store is located in Seattle, Washington, it is almost impossible to have customers from Miami, Florida since these people don’t even know that you have a store.

Based on the history of commerce, this problem was attempted to be resolved by doing the using advertising. If you wanted to expand your target market by conquering Florida even if you’re from Seattle, you would look into ways you could deliver your sales message to the people of the Sunshine State. You could purchase advertisements from magazines, radio spots, TV commercials, and newspaper placements. All of these required you to spend some cash and you didn’t have the assurance that the people you had reached would want your product.

Because of SEO, this dilemma of entrepreneurs has been resolved. SEO or Search Engine Optimization, works great because it only attracts people who want to learn more about the product you are selling and, perhaps, even buy it. It is possible that your online business opportunity will grow because you can focus on convincing your target market which is most likely interested in what you are offering.

The theory of search engine optimization is really easy to comprehend but the implementation is quite challenging. When a person does some searching online for a specific product or service you sell, your aim is for them to find your website. This is highly possible if you are listed on the first pages of search engine results. If your products are dog collars, you want the person who’s searching for the term “dog collars” to see and visit your site and this can be done if your page is on the top of the list.

The great thing about this strategy is that it is free. You don’t need to pay for advertisements or to get leads. All you need to do is to make sure that your website is on the top of the search engine page when a person searches for your product.

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1 thought on “Why SEO Matters To Your Business

  1. InspiroHost

    SEO is important for your business because if you have a website, obviously you’d want more and more people to visit it. Now majority of people do not go beyond the first page of search results. So SEO is important to have your website appear in the first few search results when specific keywords are typed in.

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