Anyone who maintains a blog knows about the amount of time and energy that goes into it. But not everyone who maintains a blog can say that they don’t want to eventually capitalize on it. It’s a nice thought to write just for the sake of writing, but many bloggers would agree that a blog becomes most rewarding when it begins to pay off monetarily. If you are a blogger who is interested in monetizing your blog, then you should first know that it takes a lot more than just posting what you write to be able to put a cash value on your blog. Here is a rundown of how bloggers really make money:
Advertising. There is a wide array of advertising options for bloggers, and they can really pay off if you use them appropriately. Consider pay-per-click services like Google Adsense or commission-based advertising scouting programs like BlogAds.
Affiliate programs. This is a great option if you ever use your blog to review or promote products that are sold on major sites like Amazon.com. You simply provide an Amazon (or other affiliate company) link on your blog and when your readers click on your link and spend money on the affiliate site, you make money.
Sponsorship. Sometimes advertisers see the value of a blog in relation to their sales and will sponsor a blog, or even a post, that is related to their product or service.
Donations. If you have a loyal following and support a cause, you may ask for contributions from your readers. Virtual tip jars are common on popular blogs and can be a significant source of income.
Merchandising. Hire a company like CafePress to produce branded merchandise for you, and then promote it through your website. Blogs with a lot of followers can expect to supplement their incomes by selling printed t-shirts, hats, mugs and more to their loyal readers.
Offering your expertise. If you run a successful blog, then you can make money as a consultant to help other bloggers grow their own sites. Furthermore, you can approach the appropriate forums to ask about paid speaking engagements if you feel that you can make a relevant presentation related to building a successful blog.
As you can see, there are many ways you can make money through your blog, and they all require more than just posting your opinions for your site’s visitors. With some effort, you can employ one or more of these methods to put your blog to work for you and, with some time, you will reap the financial benefits of monetizing your blog.
About the Author: Deborah is a full-time writer with a passion for blogging and business. She also enjoys writing about healthcare, medical billing and coding, and career development.
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