The CRM Process Impact on Business Performance

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The impact of the Customer Relationship Management (CRM) process on business performance is remarkable. It helps a business to become more customer oriented instead of product oriented. It reminds managers and owners that customers are more important than products; customers are the ones keeping the business going.

With the use of the CRM process, the business will know the needs of their customers, as well as their likes and dislikes. Knowing these things, the owner, manager, and employees of the business will be able to determine ways to better deal with their customers. As a result they will gain … Read more at Free Business Cards