Even though email marketing is not a new phenomenon, there is a lot of untapped potential that many SEO experts fail to recognize. Like any marketing medium, emails are a good source of passing on information about a particular product or letting them know about a company and the services that it has to offer. However, chances are that the user is too busy or quite fed up with spammers that he/she will presume that even a genuine email from a real retailer or dealer is a spam. So, how can you make sure that whatever efforts you have put into marketing your product or firm or services, do not go unnoticed?
Identifying the ‘Loyal’ is Important
You might have numerous customers availing your services or visiting your store to purchase goods. However, you might have a set of people, who will always turn to you, in case they need something. These customers are your loyal customers; hence you shall make every possible effort to please them. If you have already incorporated a loyalty card program, you should also have gathered mail ids of a number of your patrons. Thus, these customers shall be the first and foremost people to receive mails on your new offers or products. Since they have already signed up for your loyalty card and accepted to receive mails to notify them from time to time, they will know that your mails are not spam and your work gets noticed.
Acquiring New Customers
As important as it is to send emails to your loyal customers, it is equally important to acquire new customers and steadily increase your sales. Email marketing is a powerful tool in gathering such new customer base. You can add a few promo codes to attract the users’ attention. Once you put up a promo code, more number of people will at least try to use that code to check out what you have to offer.
The ‘Wow’ Landing
Once a customer opens the email and clicks your link, he/she should find it interesting and relevant. Many small business people fail to use email marketing as an effective tool to attract more patrons, because they make their emails so alluring and striking that when the user lands on the original site page, he/she gets annoyed to miss that ‘wow’ factor. When you are talking about an exclusive offer, it shall be presented in an exclusive way. Therefore, efforts shall also be put into creating good, appropriate landing pages.
What about Newsletters?
A very good way to talk more about your business and to increase web traffic is to release a bi-weekly or monthly newsletter, filled with the content that will help you get noticed, not only by the customers, but also by the search engines. If your newsletter comprises of a lot of relevant and edifying content, it shows that you are not a spammer and you are definitely not somebody to be taken lightly. In fact, an apt newsletter is a very good SEO practice, to increase the pagerank.
Jeet runs GetLinksPro.com, a fast growing link building company. He uses aweber newsletter to announce offers and new servcies to his loyal customers.
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