Trade shows are an important part of your marketing budget; therefore it is important to choose those events that will provide the greatest return on your time and investment. Before selecting the shows you want to attend, you must measure your trade show exhibit goals.
Organizations use event marketing for different reasons and it is essential to have a clear vision of your specific objectives. Before committing to a show it is important to answer one or more of the following questions: How many leads or sales do you want to generate from exhibiting? How many key decision makers do … Read more at Free Business Cards