Monthly Archives: September 2010

Running a Home Internet Business

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Running a home based internet business can be quite exciting when you’re first starting out. The thought of being able to create an income without having to drive to some job can be thrilling. However, this excitement will often die down after a few months once reality kicks in. Too many people believe that having an online business is all fun and games and think that they can make loads of money with a minimal amount of work. This isn’t entirely their fault though. Just look at all of the get rich quick ads that are being displayed everywhere. These ads have caused the average person to actually believe that making money is easy. When has making money ever been easy? Let’s look at the reality of running a business from home on the internet.

One thing you will probably find out is that unless you put in hours and hours a day, you won’t be making much money anytime soon. Yes, there are people out there who can start a new site and bring in cash within a short amount of time but unless you have the years of experience that they do and the network of sites and contacts that they have, it’s probably not going to happen for you. Realize that this is a business even if it only cost you a few dollars to get started. Unless you treat it like a business, it won’t be producing the kind of money that a business should be producing.

Another thing that you will probably find out is that the first year is going to be tough. Typically, you will have to put in way more hours than expected to make way less money than expected. For most people, this is enough to cause them to quit. If you are set on making residual income however, then you simply need to keep going. The good new is that the longer you are in this business, the easier it will become.

How to Handle the Paperwork for a Trade Show Exhibit

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You have a new product to launch and have decided that a trade show exhibit is an effective marketing strategy for this product. You have taken the time to set goals and have a plan in place to achieve those goals.  You even set aside promotional clocks to help you achieve your goals. but are you prepared for all the paperwork that comes with appearing at a trade show? Once you have submitted your exhibitor registration application you should be prepared for the paperwork that will soon follow.

You can expect to receive a substantial information package from the event sponsor as soon as your registration has been processed. This packet will contain forms that must be completed, information about your booth space, and guidelines about the event. It is important that you carefully review all information contained in this package; there are deadlines for returning completed forms and other information and missing these deadlines can cost money.

Make sure you have been given the booth location you requested on your registration form; if not, contact the event sponsor immediately. Take note of power access, lighting and plumbing to make sure you have everything you need for your exhibit.   Remember to pick up your promotional desk clocks to have them ready for the event.  There may be forms to be completed to request certain conference services, equipment rentals and cleaning services. Be aware of any conference rules and regulations that may impact your promotional plan; for example, some trade shows do not allow food or drink on the conference floor and if you are planning on using a customized popcorn machine in your booth you will need to think of another plan.

The information packet will include information on hotels, restaurants and shopping areas close to the trade show venue; it also may contain a list of hotels and motels in the area that are giving special rates to trade show exhibitors. Booking accommodations for your staff at a smaller hotel or motel away from the convention center may save some money. Being aware of shopping areas nearby will come in handy if you need to make any last minute purchases; it’s always nice to know where WalMart is.

There is a lot of planning that goes into a trade show appearance and this paperwork is an important step that should not be overlooked. Paying attention to deadlines and returning the forms promptly can save you money and time at the trade show. The information contained in the packet will also alleviate headaches by allowing you to know what to expect and be prepared when you reach the exhibit floor.

Cost Effective Internet Marketing Advice

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Business networking has been been common practice for both small and large companies for a long time now, but doing this online is something that is relatively new. Unlike most new things in the world today, online business networking is actually cheaper than most of the alternative methods. What makes it so cost-effective is the fact that you don’t have to pay to travel to go see your contacts. Instead, you can go on the internet and find a website where you can keep in touch.

Whether you choose to use free websites like Facebook to network or any other method that is out there these days, it is important that you take the correct steps in doing so to really get the most out of it. You will want to check out all of the potential sites so you know exactly what you are getting into before you commit to anything. This way you will know whether or not it will work for you and your partners.

Getting enough people to follow what your business is doing on different social networking websites can go a really long way towards building great relationships. Not only will you be able to work with other businesses, potential customers will be able to see what your company is all about, too. There is no delay on the information that you put on these websites, so you know that everyone who you want to see the info will get it right away.

It’s nice to know that such a great advertising approach can either be very cheap or completely free considering how prices are going up on everything else these days. It’s also nice to know that we don’t have to travel constantly to keep in contact with all of the other businesses that we work with. There are just so many advantages to networking on the internet.

Car Logos Have A Message. Are You Listening?

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It has been said that all cars have faces. The face of a car, usually the front, becomes its most distinctive attribute. Car companies also have faces. The face of a car company is its logo. Car logos speak for a car company and have a message.

The reason car logos are so important is because they raise or lower the value of a car independently from its quality or other attributes. For example, once the logo of Ferrari has been placed on a car, it sets many expectations in price and quality long before you even look at any specific model or take it for a test drive.

What does a car logo say?

It says a lot about the car, the brand and the potential customer. Take a look at the Ferrari logo. This famous car logo consists of a black horse in a rounded yellow pentagram topped with two accents. Horses are regarded as status symbols, property ownership and empowerment. This particular horse is in a fighting position. It sends the message of a strength, power and ability. The background in the shape of a rounded pentagram resembles the tip of a spear becoming another allegory of power. The color yellow ensures high contrast with the black shape of the horse.

Similar treatments are used for the logos of Porsche and Lamborghini, but not everybody is looking for that. Some car buyers may even feel intimidated by those allegories. Therefore, other logos send a different message. Audi, BMW and Mercedes Benz send a message of elegance and simplicity ensuring their customers that every detail has been taken cared of for them.

Other car logos like Toyota, Ford, Honda and Datsun remind their customers of their family origins in an attempt to make them feel as part of a family. Car dealership logos and car rental logos have been designed to let their customer know they can be friendly, reliable, available and easy to use. There is so much packed into a car logo! You can see why auto manufacturers would refrain from using free logo designs when so much is at stake.