Many marketers choose to use a sample marketing research proposal as the blueprint for their own documents. This is worth doing at least to get the template structure. However, you should initially start out with a planning and objective-setting meeting to establish your own goals.
Marketing teams would be well advised to actually start out planning this market research work by having meetings to identify the objectives of the research. Establish why such a body of research will actually prove important to the company, identify all the different costs that are going to be involved as well as the different methods that we used for doing the research.
In parallel to doing this you can start planning out the structure of your proposal using a sample marketing research proposal document. You should start out with an overview providing some context with information regarding the research or the environment in which will be studied. The one point which management will be wishing to see is a clear definition of what the objectives of the marketing research actually is. Your previous brainstorming session should have already flesh this out so you should give a detailed this quite clearly.
Next, include sections detailing what research approaches are going to be used. If these are different to previous methods you have used then you may need to go into extra detail regarding data analysis, survey methods, etc.
Management will also want to see what of reporting expectations your setting. Research teams need to understand the importance of communication the workplace and how the frequency and reporting structure they use will actually help inform management decisions about the research work being done. In many cases, it does actually provide an additional channel for reporting issues regarding the research in order for them to be more rapidly resolved.
The marketing research proposal finishes with your budgetary estimates and any recommendations you’re proposing.
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