Tag Archives: Consumer

Three Ways in Which You Can Distribute Business Promotional Products

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Promotional Products

There are at least three ways in which you can distribute business promotional products. Before proceeding to look at them, we need to point out that many marketers imagine that the hardest part of a promotional campaign is the procurement and branding of promotional products. It is therefore not until they have procured the said business promotional materials and branded them that they find themselves with another challenge in their hands: the challenge of distributing the promotional products. True, given the fact that most of these business promotional products are meant to be given out for free, one is not likely to have challenges getting people willing to take them. The real challenge is in ensuring that you distribute them in a way which ensures you get reasonably good returns on the investment.
Ultimately, the right way to distribute your business promotional products will depend on the type of promotional products in question, and the nature of business being promoted through them. Some of the specific ways in which you can distribute business promotional products include:

Logo Mats

Simply handing them out in the streets. This is a particularly good approach if the promotional products in question are those of a cheap nature- which you can produce in huge numbers and proceed to give out to anyone who cares to stop. Here, we are looking at things like branded pens, branded calendars, logo mats and low-density t-shirts: which can be cost-effectively produced in very large numbers. This promotional approach would be particularly sensible if what you are promoting is a mass market product which almost anyone is bound to have need for at one point or another.

Of course, you need to ensure that the point where you distribute the products is a point with good human traffic flow (and that you have the necessary permissions to use that space for distribution of such stuff). You also need to ensure that the folks you hire for the distribution task are reasonably friendly-looking. Otherwise people will start wondering what the ‘catch’ is, and thus avoid picking up the free stuff. The levels of skepticism in the general public nowadays are just amazing, as you may come to learn the hard way.

Hiring a promotional company to distribute them for you. This is where, for instance, you hire one of those firms which specialize in organizing road-shows to organize one where your stuff is featured. In the process, attendees can be given your promotional products. We even have some road-show organizers who can have people partake of various activities (rapping, dancing, lifting weights and so on), and then distribute your promotional products to the ‘winners.’ The good thing with this approach is in the fact that, if you choose a proper promotional company, they can help you distribute your promotional products in a way which vastly improves the returns on investment.

Distributing the promotional products at the point(s) of sale. This is the situation where you put a basket filled with the promotional products next to your checkout cashier(s), and instruct them to be giving one of these promotional products to anyone who buys your stuff. Seeing that the recipients wouldn’t be using the promotional products in isolation, others around them would still get to see them (and thus get to interact with your brand).

The good thing with this approach, where you distribute business promotional products at checkout points, is in the fact that it gives you an opportunity to ensure that the folks you give free stuff to are people who actually do business with you. It can thus serve as both a promotional program and a ‘customer loyalty rewards’ program.

Restaurant Branding and Reputation Online

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Social media has made it easy for consumers to voice their opinion about all types of businesses online and they do so frequently, often influencing potential customers. Nearly 85% of Americans say that their buying decisions are affected by online reviews from other consumers. Restaurants are particularly vulnerable to social media rumblings because everyone has an opinion about food. Do you know what customers are saying online about your restaurant?

Listen to Your Customers Online

In order to manage your online reputation, you need to be aware of customers’ online comments. Today’s technology savvy consumers are quick to offer praise, but they are just as willing to criticize if they have had a bad experience. Tracking comments made about your business on various social media networks help you know exactly pleases your customers and what is less satisfying to them.

It’s also wise to include a comment area for customers in your restaurant web design. Positive comments from your customers encourage newcomers to visit your eatery, and if there are a few negative comments, think of them as learning tools. The occasional critical comment also makes your reviews seem more authentic, because most consumers are aware that it is impossible to please all of the people all of the time.

Use Social Media to Interact with Customers

Don’t let your customers do all the talking. When you find comments on social media sites like Facebook or Twitter, take the time to respond to them. Send your appreciation to customers who offer up praise and respond politely to any less complimentary remarks as well. You may want to express your regrets that their experience was less than perfect and encourage them to make a return visit. The important thing is that you are communicating with your customers and making your restaurant more personal to them.

One way to increase positive comments is to make your website as user-friendly as possible. When designed properly, your website makes it easy for customers to find you, to make reservations, or to have carryout orders ready for prompt pickup. It helps to whet their appetite as well. An attractive, easy to use website gives customers something nice to say about your business from their first moment of contact with it. Let an experienced web designer tell you more about how to enhance your New Jersey restaurant web design promote your business’s online reputation.