What is marketing research process ?

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Many people are involved with marketing research surveys on a daily basis and the marketing research process steps do not come into play at all, but a project would be far more effective when carried out in according to a proper plan so that everyone knows what the next stage of the process is, which makes it less random. There are definite market research process steps that have made it easier for market researchers.

International marketing research process steps are altered slightly for the market and the customs of the people of the particular country concerned.

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