Monthly Archives: March 2012

Can You Cut Down On The Brochure Printing Prices?

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As the cost of advertising through media channels is very high, printing materials and distributing them on your own seems to be the better solution for the small to medium sized businesses. However, even though the costs are lower, they are still an expense that can have a serious impact on the budget of a company.

Well, the good news is that the brochure printing prices can be reduced via several methods that will not impact the quality of the print and consequentially, the image and status of the company. While creatively managing the funds of the company is a good initiative, the basic knowledge of what the printing process implies is an overall better idea.

Business Brochures

As most brochures are to be used for extended periods, one suggestion is to print them on glossy and quality paper. Even though the brochure printing prices you order are higher, do not forget that these materials will serve their purpose for an entire year. It is worth mentioning that not all brochures need to printed on expensive and high quality paper and you should adapt the process according to the event. While the brochures presenting the business and products should always use quality paper, for onetime events and promotions regular paper can be used just as well.

Perhaps the simplest way to cut down the brochure printing prices is to work with an online company. Unlike the regular printers, the online companies can offer lower prices as they will not have the same expenses with the personnel. In addition, as space is not truly a limitation, online printing companies can also offer tools that allow you to create a suitable design.

Nonetheless, such printing services usually have qualified staff members who can offer advice and tips regarding the design. Therefore, if you feel that you are not as creative as you should or simply need a second thought on what you have designed; do not hesitate to contact them.

A further means of reducing the price of printing brochures is to reduce their size. In general, as the brochures are distributed by mail or handed out, their dimensions should not surpass a standard A4 page. At the same time, do not forget that what customers are attracted to is not the size of the brochure, but rather its appearance. In order to make sure they consider the design exceptional, it is best to determine the size and then consider the elements you want to add in the brochure first. The best approach in this direction is to discuss the size based on the machines of the printing services, in order to ensuring a high quality printing.

Overall, if you obtained a reaction from the loyal customers and others who received the brochure, then you know that it served its goal. Even though a picture is worth more than words, you cannot simply stuff the brochure with pictures and leave out meaningful text. Nonetheless, if you will be working with a reputable and experienced printing company you can be certain that the perfect balance between text and pictures will be respected.

Jordan Siron is a marketing enthusiast and has tried to share his views on making the brochure printing service cost effective through this blog.

Magento SEO: Magento E-commerce Sites

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Magento E-commerce sites have been the most popular ecommerce platform in the last few years.  The major problem with Magento websites is that they can be hard to SEO.  To use Magento to your advantage you need to use specific keyword categories, titles and descriptions for your products.  You also need to make sure your alt tags are being used with the specific keyword relating to that page.  Your Magento SEO expertise will result in high rankings on search engine results with just a few SEO techniques.

The first and most important part of using SEO for Magento is to find a list of keywords that you can use within your website.  These keywords are extremely important because they can make or break your website.  Getting click-through traffic from search engines means using keywords that will be used by your visitors.  Pick your keywords carefully and use them to your advantage.

Each and every category, title, or description needs to have a specific keyword assigned to it.  The keywords all need to be different, but relate to the product you are trying to sell.  Don’t overuse your keywords though, use them naturally in the content.  Keywords within your content may also be linked to your homepage and other pages throughout your website.  This gives your visitors an opportunity to check out other pages and gain more traffic to other pages of your website.

Using images is extremely beneficial to your Magento website, but beware that search engines can not read text within an image.  For each image, make sure you are using the alt tags, SEO filenames, and descriptions as an opportunity to use your keywords for that page.  Again, don’t overdue your keywords, use them naturally where they fit.

Magento SEO can be difficult if you don’t apply these basic principles to your website.  Gaining click-through traffic from search engines takes a lot of work on your part, but will be well worth it in the end.

Powerful Business Cards – What about the Back?

Powerful Business Cards – What about the Back?

Business cards are one of the best ways to help your business get new customers. In just those couple inches of paper, you can capture their attention and leave them wondering how they have ever managed in life without your product or services.

What about the back of your business card? You’ve got lots of options and it is worth investing some time and thought into the question of what will work best for your business. Here are some of your possible options:

  • You could leave the back blank. There is not much benefit to leaving the back blank because you’re already paying for the card and it is usually not much more expensive to have something printed on the back. This option is better than one other, though – having the printing company’s ad on the back of your card. Some people take advantage of the free business cards offered online and while that can work in some situations, it is better in business not to have other company’s information on the back of your business card.
  • You could use the back for appointment information. If your business is appointment-based, it makes sense to have a slot on the back of your business cards for recording your client’s next appointment. You can save money by doing this on your business card rather than having separate appointment cards.
  • You could have a mobile marketing (SMS) message on the back. Many companies are using mobile text messaging as part of their marketing strategy. By having a simple “Text (something) to (your short code)” message on the back of your business card, you can build your marketing list for free while you’re handing out business cards.
  • You could offer your prospects something that will help them take action faster. You could offer a free report, consultation, gift with purchase, or discount on the back of your card, and people will not only hold onto your card longer, they’ll become your customer faster.
  • You can include more information about your business, e.g. addresses of your other branches. If you have one branch only, you can have a small map with directions to the location of your business on the back of your business card.
  • You can get the address of your Facebook, Twitter, LinkedIn and other social profiles printed on the back. It’s a great way of connecting with your customers and prospects alike. Prompt them to share their thoughts and suggestions with the company (or you) on your social media profiles.
  • Offer incentives – You can always lure people into buying your products or subscribing to your services if you offer them an incentive. If you have a promotional offer where buying your product gets them into a lucky draw for a free iPad, get it printed on the back of your business card.

Don’t ignore the back of your business card. It’s small, but it’s valuable real estate that can do more to build your business than you might imagine.

The author is a professional blogger who about business and technology with special focus on communication technologies like online fax & related services.

Why Using Twitter Can Really Boost Your Tutoring Business

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Having a successful online Tutoring Business is a lot of work and it takes time to build. Sometimes the success of your business just comes down to exposure, or the lack. When it comes to using social media today, it will not be hard to make sure that your Tutoring Business get great exposure. By leveraging social sites like twitter, you can use the Internet to your advantage. Using twitter is a great way to build a presence in social media. You can Twitter for a number of things. For example, reaching out to your target audience in the best possible way. Your online Tutoring Business will do nothing but go up when you follow these handy hints on how to use Twitter.

You want to make the right impression on Twitter. Overloading your followers with promotional content is not a great idea. You want to make sure that you are responsive to other people’s content as well. Connecting with people means being friendly to them as well as paying attention to their interests. The idea behind Twitter is to make real connections with people who share your interests.

Whether you’re website is about pet grooming, building cars, or starting a tutoring business, you will be able to build a network on Twitter. The way to engage people about your tutoring business website is to share your valuable information.

You will want to answer questions, perhaps suggest solutions and post helpful links . You can post links to sites other than your as well. This really makes you appear confident that your site stands above the rest. You are not afraid to share what other people saying about your topic. It doesn’t matter what market you’re targeting, this is very important to gaining people’s trust and letting them know that you are an expert in your field.

The internet is an ever rapidly changing universe, and to succeed in this setting you have to be using the most recent strategies. Social sites are currently the rage  and they will get even bigger over the next few years. Improving your business connections through the use of these sites can only help your business. You can also save your tutoring business a lot of money by using this type of advertising. Using social media makes for a very laid back working environment.  Stop by The Classroom Guide today for a free e-book on how you too can start your own online tutoring business.

Webdesign and Marketing

Buisness 
Cards

Web design and marketing has taken a wider part in Eindhoven. It is a digital agency which is based in Eindhoven.  Web design is the process of coming up with new websites using skills such as the creativity, technology and focus. The web sites serve several purposes, more so in attaining the online goals. Web design Eindhoven has really made a step in the business world and the building of the sites has really helped many people who go online.

However, for the case of marketing, the online internet marketing has really been put in practice in the bid to achieve top rankings for the various clients around the world. The search engine alignment for example is one of the programs which have been put forward in marketing. For any kind of budget that a person may be having, the marketing will really help the individual in making the business operate successfully and attain its objectives.

It is worth noting that businesses around the world are very unique, considering the kind of products which the business is involved in, the kind of services that the business is offering to the customers and importantly the people operating in the business. This is one of the factors that make the business outstanding and be able to stand the competition from the rival business. However, the web design in the e commerce has come with solutions to all these problems and definitely you will be able to meet your business needs.

There are so many reasons why you should use the webdesign Eindhoven for your business over all other potential web designers. This is because web design Eindhoven are very experienced, having worked on the same for a long period of time and they have been able to create over 500 web design projects, which have been successful. Several internet campaigns have been set up too to solve all the internet issues. This glemma agency therefore is the best for all the clients around the world.

The web design agency provides the end to end solutions for all the categories in web designing. For example, the services such as the branding, web development and marketing are handled to the latter by this agency.  This is an advantage because you no longer need to go to the different entities in search of the same. Here, all the services are served at once and in a very suitable way that customers appreciate. The agency makes this possible by the way they come up with the web sites, the way they initiate the internet marketing campaigns and the way they are able to maintain and support the customers’ web sites on a day to day basis.

However, the pricing of the web design Eindhoven agency are very friendly. Actually, you will tend to feel that your money has been put into good use because you will actually feel the value for it.  The cheap prices are able to make you stick to your budget and operate within it.