The incredible popularity of text messaging in recent years has made this a huge new retail market. Just like any widget, SMS is sold in units that are bought and sold through distributors, wholesalers, and retailers. The big telecommunication companies obviously control the text messaging market, but their huge customer base requires them to take a generalized approach toward marketing. The function of an independent reseller bulk SMS is to cater to the specialized needs of other SMS users.
Many large businesses are using text messaging as an efficient form of internal communication for memos and announcements. Marketing firms reach hundreds of thousands with SMS, and polling companies use them to make responding easier. A reseller bulk SMS can provide a good price for many units, which reduces the users communications costs. The reseller makes his or her money by buying many units in bulk generally from a single wholesaler.
Benefits Of Reseller Bulk SMS
Establishing a loyal customer base will be job one for any reseller bulk SMS. By achieving this, a reseller establishes a reliable income stream. Expenses will include the cost of the merchandise and marketing costs, as well as a licensing fee payable to the wholesaler. This fee grants you the right to buy at lower cost from the wholesaler as well as to use the infrastructure that they have set up.
In many cases, a wholesale company will provide website templates to be branded by the reseller. This is one of the ways they attempt to reduce start up cost for new resellers. They, like you, want to see the SMS market keep expanding. A reseller bulk SMS can set prices and drive their business any way they see fit. This is the area where creativity and good business sense will payoff. Successful marketing and customer relations will be essential factors.
- Apps for Bulk SMS on Android (brighthub.com)