By combining online and off-line dental marketing ideas, it should be possible to pinpoint new customers for your dental practice. The secret to doing this right is by testing out different approaches, tracking how many customers you receive as a result in them putting more focus on those successful methods.
A key requirement with all dental practices is to have their own website. This offers you the opportunity to detail all of the different services your practice provides and provide authoritative information regarding various dental concerns. Your digital marketing strategy should focus on promoting the website in web directories, dental organization websites and improving its website rankings in search in Google maps. Long-term, you should be focusing on increasing your database of customer e-mails to provide newsletters regarding the various things going on in your dental practice.
Great customer service will also be an effective marketing tool for you and your dental practice. The key to doing this property is to having a complete first examination of first visits by patients and establishing follow-up system (via e-mail, phone) after every single appointment. This establishes an ongoing relationship with your customers and make sure that you are getting rapid feedback about any problems they may be experiencing. Set up a patient referral program to allow your customers to benefit from are faring on the other patients.
Finally, not all dental marketing ideas work at targeting your local community. You should really consider more traditional methods of advertising if you really want to reach out to local community (especially when setting up new practices). The three primary methods should be local radio station ads, community newspaper advertisements and direct mail campaigns. The one proviso here is that direct mail shops may prove to be less successful depending on the amount of promotional mail community members are already receiving.
- Dental Marketing Ideas For Reaching Out To Your Local Community (gotfreebusinesscards.com)
- Five Ways to Get New Clients (fastswings.blogspot.com)