It is possible to use vinyl banners for advertising job openings. There are some individual employers, as well as recruitment agencies, which often use the banners for that purpose. The banners are either used exclusively, or as supplementary advertisement forums for job vacancies posted elsewhere (online, in print media publications and so on). The banners are sometimes used to advertise ‘common/low-cadre’ roles for which many people are required within a short time frame. Alternatively, they are used to advertise high-cadre/specialized roles which can only be performed by a few people who are hard to locate. To the extent that the messages borne in the banners can reach many people fast, the banners become ideal for recruitment in roles where huge numbers of people are required urgently. And to the extent that the banner messages can reach many people, the probability of getting at least one suitable person — in cases where highly specialized and ‘rare’ people are required to fill positions — is raised.
There are, nonetheless, four mistakes to avoid when using vinyl banners for advertising job openings:
The ‘verbosity’ mistake. This is where, for instance, we see employers attempting to give full job descriptions on banners. It can’t work. The best you can do is make it clear that you are looking for people to fill such and such a position, and then provide a link (a website address or a telephone number) the people seeing the ad can use to clarify details. Remember, most people are averse to reading, and if your ad seems too verbose, they will simply ignore it. Now you could argue that such people who hate reading are not folks you’d love to work with. But you have to remember that repelling them at this very preliminary stage puts you at a risk of missing out on potentially talented employees. That is because it doesn’t automatically follow that a person who hates reading verbose ad messages would necessarily be a lazy person in all other respects.
The ‘sternness’ mistake. If your job advert sounds curt, there are many people who will refrain from applying for the post being advertised (or otherwise showing interest in the position). Simply put, in spite of the need for brevity in these sorts of ads, it is important to ensure that they nonetheless come across as friendly – which would depict you as an attractive employer. Otherwise if you sound curt, only the most desperate of job seekers will express interest – and these may not always turn out to be the best workers; their desperation notwithstanding.
The ‘misplacement’ mistake. If you are to achieve the recruitment objectives you are keen on, you need to display your vinyl banner job adverts where they can be seen. Don’t deploy the ads on paths where only a trickle of people passes, and then expect to get an avalanche of applications.
The ‘presumption’ mistake. This is where, on account of the fact that you are advertising job vacancies (which many people are undoubtedly likely to be in search of), you take things for granted, and ignore the well-established principles of advertising. We may be looking at situations where, for instance, you don’t feel inclined to use eye-catching designs – out of the assumption that yours being job adverts, people will automatically be drawn to them. But things don’t work that way. When you advertise job vacancies, you are in need (of human resource), just like the prospective applicants are in need of work. It is upon you, then, to court them: through attractive designs and courteous words, among other things – if at all you are to get the best talent.
- Using Vinyl Banners for Advertising: Four Keys to Success (iamsellingtoday.com)
- Making decisions on the Appropriate Lettering Sizes for Vinyl Advertising Banners (onlinesurveysforcash.org)