Tag Archives: London

3 Ways To Keep Your Employees Happy

www.PsPrint.com

The job market today is extraordinarily competitive. Not only are there plenty of employees seeking work, but there are many different employers seeking quality staff. As a small business owner, consider it your job to be a beacon of light in the shadows of potential employers. As much as employees should seek to do their jobs well in order to keep their employment, employers need to offer incentives to keep great employees on board. This can make the difference between a great business plan strategy and a strategy which fails.

Trust Your Employees

There is always a fear as an employer of fraudulent employee claims and theft. This being said, there are many good employees who feel that they are automatically subject to being treated as untrustworthy. As an employer, do your best to give your staff the benefit of the doubt when it comes to being trusted, and treat them as respectfully as you can without turning a blind eye to warning signals. Always protect yourself by performing reference checks before hiring staff members, and you shouldn’t have to worry too much about issues at your small business.

Offer Employee Benefits

One of the premiere things that potential staff are looking for in an employer is the presence of a reliable group health insurance plan. If your company offers health coverage to your staff, even partially, it will set you apart from so many other employers in your industry. In order to keep useful employees, you need to show them that the health and wellness of their family is a priority for you as an employer. You can also offer other benefits, such as paid vacation days, a substancial discount on company products or services, and more.

Educate Your Staff

As a business owner, it’s important to you to be ahead of the game when it comes to business strategies and investments. As such, keeping your staff involved in furthering their education is almost always beneficial. Workshops, seminars, conferences and night school courses are an amazing way to keep your employees on the cutting edge of industry, as well as engaging them in staying interested in the field. Consistent challenges and learning create motivated, forward thinkers which stand to benefit your company in a big way. Consider partial funding for these programs as a long-term investment in your staff, as well as your business, and consider that this practice will be money well spent. These types of incentives are often tax deductible, so talk to your accountant to find out just what you can afford.

Allison writes with GroupHealthInsurance.org, which allows you to find an affordable plan that gives your employees great health coverage.

Five Tips for Better Marketing

www.PsPrint.com

Marketing has long been critical to the very survival of the vast majority of businesses. Good marketing can ensure that a business is noticed by its target audience for all the right reasons and can direct potential customers to the company.

Conversely, bad marketing has the potential to damage the reputation of the company or at least fail to direct potential customers to the business. Every business should therefore be interested in improving their marketing techniques and making sure that they are taking full advantage of the marketing opportunities available to them.

Efficiency

Efficiency is essential to good marketing. The business wants to generate the most interest in its products and services for the lowest price. Services such as promotional texts and voice calls have the potential to reach a vast target audience at a relatively low cost. Once the message or voice recording has been created it is simply automatically distributed on a large scale.

Global reach

It makes good business sense for companies to invest in marketing techniques which have access to significant global markets. For example, mobile phone networks and social networking websites have billions and millions of subscribers respectively. Making use of such potential would be more efficient and more beneficial than a technique with laser scope.

An indirect approach

While direct marketing does have its place, indirect marketing can also prove to be beneficial. By using modern avenues of telecommunications through techniques such as surveys and competitions the business can access a market which may not be as responsive to direct marketing. Such methods are more subtle but do provide the company with much needed positive publicity.

A personal touch

While attempting to personalise a marketing campaign can pull in the opposite direction to creating an efficient marketing campaign, an effective balance can be achieved. For example, if the company were to send voice messages a generic template could be used but with an element specific to each recipient. That way the business can enjoy the economies of scale of mass marketing but still make each recipient feel valued.

Follow market trends

While there is a general trend toward mobile communications within the field of business marketing there are more subtle trends within this general field. Currently, many businesses are focusing much of their energies toward marketing through social networking websites. With millions of users worldwide and access through mobile phones the potential market is impressive.

However, when it comes to business marketing it is important not only to be able to determine which means of marketing would be most effective at present but to also predict future market trends. By doing so, the company can remain ahead in the field of marketing and be able to react instantly when a different avenue of business marketing becomes more relevant to the company. In this manner the business can ensure that it remains at the very forefront of business marketing and can draw people to the company.

Article by Crispin Jones for Collstream. If you want to send voice messages or promotional texts, click here.

How Lead Information Can Be Managed By Contact Management

Buisness 
Cards

Knowledge of contact management is essential for maintaining leads. The first phase in the sales pipeline is identification of a person who can be a potential customer. This can be in the form of a person right in front of the sales representative, an address, an email address, or a simple mobile phone number. Such contact details of a lead are very important as this is the first step in the sales process.

There might be nothing that the business might know about the lead apart from his address or phone number. So being the single trump card of the game, the company has to be very meticulous and particular in storing the contact details of the leads.

Contact Management is the process of storing and finding contact information of leads. Such suites or tools are generally shipped with a central repository which would be responsible for storing all the contact details and all the sales personnel would have access to the database. This ensures a fully integrated approach and multiple sets of sales personnel can work on common and different sets of data without any dependencies. Such a contact management suite has to be always linked with activities that are conducted with these contacts.

Customer relationship management tools like salesforce.com come equipped with contacts and activity management modules which are fully integrated with each other. Some of the tools also include a calendar integration feature in which one can record details such as recording of dates such as appointments, birthdates of contacts etc. A contact management system provides lot of advantages and some of them are listed below:

  • Centralized database of contact information – With a single point of contact, a centralized database approach is very helpful given the geographical distances between the sales personnel. Business houses, these days are widespread across the planet and it often helps to have a centralized storage of information that can be accessed from anywhere within the organization.
  • Searching and Indexing – Storing of information really won’t solve any real purpose, unless this information can be fetched quickly and easily. A search feature is something that all contact management tools offer these days. One can search contacts on the basis of a lot of search preferences like name, phone, address etc.
  • Email & Calendar integration – Some of the tools today provide an out of the box integration with existing email clients like Microsoft Outlook and Lotus Notes. This sort of integration helps the sales personnel still use the tools that they are most familiar with and access the centralized database that the CRM suite provides.
  • Documents upload and indexing – With internet and multimedia on the forefront of technology, many contact management suites also provide a way to tag documents to the contacts. Such documents can be visiting cards, photographs of the contacts and so on.

A contact manager is typically useful when single sales personnel has to interact with a lot of clients and is responsible for performing various roles and responsibilities in the enterprise.

Once you utilize proper contact management, you can begin working on implement an online CRM system. This will definitely help you increase sales and find new prospects.

Make More With Your Janitor Service Business

Window Cleaner

Image by peter pearson via Flickr

You can make more money even in a down economy, by beefing up the services that you offer with your janitor service business. One of the easiest ways to do this, is by finding out what services your current customers might be paying someone else to do, and then come up with a competitive quote to help them lower their cost of doing business and at the same time increase your bottom line. It turns out, that there are some easy add-ons that you can give your janitor service company

One of these add-ons is cleaning carpets. Now, you are probably very used to clean carpet. You come in every day, and vacuum them and make sure there is nothing that gets stuck in them. But you can also clean carpets, upholstery, and drapes. If the company that is hiring you, like the quality of work that you do, there is no reason for them to shop elsewhere. While your employees are already at the jobsite, they can charge for services and increase your bottom line. If you need to, you can start a carpet cleaning add-on with just using a portable carpet cleaner. After you have been able to upgrade a lot of your customers, you may have a crew that is specifically dedicated to cleaning carpets.

Another easy add-ons that you can do with your janitorial business, is to do window cleaning. Window cleaning is actually fairly easy. You can train an employee on how to be a professional window cleaner, in just a matter of a few days. In addition, what I love most about this add-on, is that it does not cost you anything to start. The materials are super cheap for interior window cleaning. All you need are squeegees (one wet and one dry), clean towels and possibly a razor blade. If you are cleaning exterior windows, it would also be a good idea to get a ladder with adjustable legs. These are just some of the ways you can make more with your janitorial business.

The Different Types of Signs Edinburgh

www.PsPrint.com

Imagine you are walking on a very busy commercial street filled with shops and other establishments. You are looking forward to buying a very special gift for a very special someone. You have limited time and a limited budget for this.  What do you think is the best thing that can help you reach the right shop and get your hands on the right product? It would be the sign board of the shop that would most definitely pull you in. There are a number of essentials that one would look at in a sign board before he or she decides to walk into a shop one of them being the look of the sign and the details that are visible even from a distance. Signs Edinburgh is one of those options that you would look at when it comes to creating signs and delivering them as well. There are number of different kinds of sign building options that are available with the vendors. Over the next few minutes we will look into the various kinds of signs Edinburgh that are available.

One of the very prominent types of signs Edinburgh is the creation of colored signs. This is a simple and very straightforward process of sign development. The number of vendors who go for this kind of signboard is high. The cost effectiveness of this process and also the capability of being able to produce these signs in large quantities over a limited period of time is what make this a viable solution. Another recent entry into the world of sign making are the three dimensional signs. In this form of signs, no matter what the text, the lift that can be given to the text in order to be able to give it the three dimensional effect attracts a lot of attention. If you are a medium to major scale industry and you have a brand name in the form of a three dimensional sign, it adds a lot of weightage to the overall brand name of your company. This method of signs Edinburgh is gaining prominence in and around Edinburgh due to its cost effective nature and also for being capable of delivering the same amount of advertising. This has made it the preferred choice. What is the one thing that you would notice if you were to visit the gambling capital of the world, Las Vegas, or if you were to be in a metropolis like New York, London or Singapore? You guessed it right; the flashing and colorful LED sign boards would be the first things that would catch your eye. LED signs Edinburgh are definitely gaining a lot of importance over the other options of sign production. The cost involved in designing a sign through the use of LEDs is very cheap and hence the popularity.

Another very famous signs Edinburgh is Digital and Vinyl sign making. This method involves usage of heavy machinery that can be used to transfer the sign design onto a huge banner or Vinyl plate. Signs Edinburgh has transformed the way one can advertise their business.