Tag Archives: Direct Marketing

Five Tips for Better Marketing

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Marketing has long been critical to the very survival of the vast majority of businesses. Good marketing can ensure that a business is noticed by its target audience for all the right reasons and can direct potential customers to the company.

Conversely, bad marketing has the potential to damage the reputation of the company or at least fail to direct potential customers to the business. Every business should therefore be interested in improving their marketing techniques and making sure that they are taking full advantage of the marketing opportunities available to them.

Efficiency

Efficiency is essential to good marketing. The business wants to generate the most interest in its products and services for the lowest price. Services such as promotional texts and voice calls have the potential to reach a vast target audience at a relatively low cost. Once the message or voice recording has been created it is simply automatically distributed on a large scale.

Global reach

It makes good business sense for companies to invest in marketing techniques which have access to significant global markets. For example, mobile phone networks and social networking websites have billions and millions of subscribers respectively. Making use of such potential would be more efficient and more beneficial than a technique with laser scope.

An indirect approach

While direct marketing does have its place, indirect marketing can also prove to be beneficial. By using modern avenues of telecommunications through techniques such as surveys and competitions the business can access a market which may not be as responsive to direct marketing. Such methods are more subtle but do provide the company with much needed positive publicity.

A personal touch

While attempting to personalise a marketing campaign can pull in the opposite direction to creating an efficient marketing campaign, an effective balance can be achieved. For example, if the company were to send voice messages a generic template could be used but with an element specific to each recipient. That way the business can enjoy the economies of scale of mass marketing but still make each recipient feel valued.

Follow market trends

While there is a general trend toward mobile communications within the field of business marketing there are more subtle trends within this general field. Currently, many businesses are focusing much of their energies toward marketing through social networking websites. With millions of users worldwide and access through mobile phones the potential market is impressive.

However, when it comes to business marketing it is important not only to be able to determine which means of marketing would be most effective at present but to also predict future market trends. By doing so, the company can remain ahead in the field of marketing and be able to react instantly when a different avenue of business marketing becomes more relevant to the company. In this manner the business can ensure that it remains at the very forefront of business marketing and can draw people to the company.

Article by Crispin Jones for Collstream. If you want to send voice messages or promotional texts, click here.

Make Money Fast with Powerful Lists Buying Leads

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There is only one way to make money fast in the competitive network marketing scene: you must have better leads than the competition – no exceptions! A powerful list is your ticket to online wealth, but building a collection of dedicated leads can be one of the most difficult obstacles for a new marketer to overcome. But when it comes to buying leads, how can you be sure that your investment will really pay off?

Scouting Out the Best Premium Lists

If you’re looking for the cheapest leads available, then watch out – there’s usually a reason that these contacts have been discounted. Good leads take time and money to qualify, so if you’re getting a dirt cheap deal then they were probably collected using shady methods. Make sure to ask the provider important questions like the age of the list, the list demographics, and how many times the list has been resold.

Of course, since you want to make money fast you also want your leads to be relevant. Many list providers offer services that cater specifically to your industry, allowing you to earn money online without spending hundreds to sort through a list of unqualified contacts.

Don’t forget to inquire about the method used to capture the leads. Ask if you can see an example of the capture process in action. If you’re looking for legitimate opportunity seekers who will really put time and effort into your sales force, then you’ll want to stay away from the leads that were captured with a “get rich quick” advertisement.

Once you have several promising providers within your scopes you can start breaking them down according to price. Never confuse a “low price” with a “good value”, but keep your spending within comfortable limits – after all, you may end up having a bad day despite the utmost quality of the contacts. If you want to make money fast you have to work hard and invest wisely, even when buying leads!