Tag Archives: Olympic Games

3 Ways To Keep Your Employees Happy

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The job market today is extraordinarily competitive. Not only are there plenty of employees seeking work, but there are many different employers seeking quality staff. As a small business owner, consider it your job to be a beacon of light in the shadows of potential employers. As much as employees should seek to do their jobs well in order to keep their employment, employers need to offer incentives to keep great employees on board. This can make the difference between a great business plan strategy and a strategy which fails.

Trust Your Employees

There is always a fear as an employer of fraudulent employee claims and theft. This being said, there are many good employees who feel that they are automatically subject to being treated as untrustworthy. As an employer, do your best to give your staff the benefit of the doubt when it comes to being trusted, and treat them as respectfully as you can without turning a blind eye to warning signals. Always protect yourself by performing reference checks before hiring staff members, and you shouldn’t have to worry too much about issues at your small business.

Offer Employee Benefits

One of the premiere things that potential staff are looking for in an employer is the presence of a reliable group health insurance plan. If your company offers health coverage to your staff, even partially, it will set you apart from so many other employers in your industry. In order to keep useful employees, you need to show them that the health and wellness of their family is a priority for you as an employer. You can also offer other benefits, such as paid vacation days, a substancial discount on company products or services, and more.

Educate Your Staff

As a business owner, it’s important to you to be ahead of the game when it comes to business strategies and investments. As such, keeping your staff involved in furthering their education is almost always beneficial. Workshops, seminars, conferences and night school courses are an amazing way to keep your employees on the cutting edge of industry, as well as engaging them in staying interested in the field. Consistent challenges and learning create motivated, forward thinkers which stand to benefit your company in a big way. Consider partial funding for these programs as a long-term investment in your staff, as well as your business, and consider that this practice will be money well spent. These types of incentives are often tax deductible, so talk to your accountant to find out just what you can afford.

Allison writes with GroupHealthInsurance.org, which allows you to find an affordable plan that gives your employees great health coverage.

Five Tips for Better Marketing

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Marketing has long been critical to the very survival of the vast majority of businesses. Good marketing can ensure that a business is noticed by its target audience for all the right reasons and can direct potential customers to the company.

Conversely, bad marketing has the potential to damage the reputation of the company or at least fail to direct potential customers to the business. Every business should therefore be interested in improving their marketing techniques and making sure that they are taking full advantage of the marketing opportunities available to them.

Efficiency

Efficiency is essential to good marketing. The business wants to generate the most interest in its products and services for the lowest price. Services such as promotional texts and voice calls have the potential to reach a vast target audience at a relatively low cost. Once the message or voice recording has been created it is simply automatically distributed on a large scale.

Global reach

It makes good business sense for companies to invest in marketing techniques which have access to significant global markets. For example, mobile phone networks and social networking websites have billions and millions of subscribers respectively. Making use of such potential would be more efficient and more beneficial than a technique with laser scope.

An indirect approach

While direct marketing does have its place, indirect marketing can also prove to be beneficial. By using modern avenues of telecommunications through techniques such as surveys and competitions the business can access a market which may not be as responsive to direct marketing. Such methods are more subtle but do provide the company with much needed positive publicity.

A personal touch

While attempting to personalise a marketing campaign can pull in the opposite direction to creating an efficient marketing campaign, an effective balance can be achieved. For example, if the company were to send voice messages a generic template could be used but with an element specific to each recipient. That way the business can enjoy the economies of scale of mass marketing but still make each recipient feel valued.

Follow market trends

While there is a general trend toward mobile communications within the field of business marketing there are more subtle trends within this general field. Currently, many businesses are focusing much of their energies toward marketing through social networking websites. With millions of users worldwide and access through mobile phones the potential market is impressive.

However, when it comes to business marketing it is important not only to be able to determine which means of marketing would be most effective at present but to also predict future market trends. By doing so, the company can remain ahead in the field of marketing and be able to react instantly when a different avenue of business marketing becomes more relevant to the company. In this manner the business can ensure that it remains at the very forefront of business marketing and can draw people to the company.

Article by Crispin Jones for Collstream. If you want to send voice messages or promotional texts, click here.