Vistaprint is offering a new way for business owners to increase their online presence and gain new customers. Now entrepreneurs can use Vistaprint to get a customized Facebook Timeline to promote themselves, along with Vistaprint business cards. When a person combines social media marketing with offline marketing, it gives them access to much more customers. In this time period, people expect all businesses to have some sort of Internet presence they can go to when they want to know more about a business. Any businesses without an Internet presence is missing out on customers, and they look old fashioned.
Anybody who has got free cards from Vistaprint knows that the company always delivers a good product, so entrepreneurs should not hesitate to use their Facebook promotion services. It can take a person a long time to figure out how to build a Facebook cover, but if they use the services of Vistaprint, they can have a custom design made in a few minutes. People who want to take their business to the next level should get Vistaprint business cards, and get a Facebook timeline from them. If an entrepreneur does this, they will be covering marketing on two different fronts.
People, who have got free cards from Vistaprint and want a good way to promote their businesses, should pay for their business services. A person can have a great return on investment from using their business services. Business promotion is easy to do when a person works with Vistaprint.
Starting a business can be overwhelming, but when it’s doing something you love, there’s more motivation behind you. If you want to start a craft business and sell handmade items, it will take a lot of work to be successful, but it can happen. You might not earn quick money up front, but with persistence, patience, hard work, and a little bit of good luck, you can make it.
The product you make is only part of what will make you successful. It all comes down to the marketing strategy. In fact, the product is part of marketing. The 4 P’s of marketing are product, placement, people, and promotion. We will break down each one of these P’s as part of an online and offline craft business to help you understand how you should set up your own marketing strategy.
The product you make is very important. Because it is a handmade item, it must be top quality and unique. Use your skills to design a product that is unique (one of a kind/can’t buy it anywhere else) so that if they want it, they have to buy it from you. For example, if you want to sell knit sweaters, make up your own design.
Make sure it is excellent quality. If you’re just starting out and your quality isn’t up to par. Practice a bit until you make a product you can be proud of. If you just started knitting sweaters, keep practicing until you make a sweater you will love to wear out and show off. Also learn how to effectively price your product. Don’t sell yourself short, but keep it affordable to the demographic you’re selling to.
Placement is all about where you sell the product and how you package it or set it out. To be an online and offline business, sell at a variety of different venues. Online you can set up your own website and sell directly from there, or you can sell through Etsy.com. Etsy.com is a craft selling site that will help put your product in front of buyers. I suggest doing both, or at least advertising your Etsy.com store at a variety of online places. Ebay is a good site to look into as well.
For offline locations, you have the chance to sell in person. Try places such as the following:
Start your own shop or boutique
Promotion is extremely important. Cross sell with your different venues. Hand out fliers and business cards at fairs and markets with your website on it. Have a blog attached to your website with an up-to-date schedule of what venues you will be at in coming weeks. Encourage customers to check out your blog or website.
The people are those you want to sell to. For online promotion using people, use Facebook, Twitter, and other social media to network and build relationships that can give you a name. More Facebook friends and Facebook ‘likes’ means putting your business in front of more eyes. Tell all your friends and family about your product and ask them to spread the word.
Survey your customers. It’s the customers, the people, that you want to take interest in your business and sell to. Give customer surveys randomly in person and online. Ask them about the product, the sales process, and everything else you can think of to help your business without making the survey too long. Use the information you gather to improve your business.
Free business advertising, especially for small businesses comes as a huge blessing. With more than 200 million Americans accessing the internet every month, this form of advertising is a sure gateway to success for small businesses trying to survive or just starting out. With an average of $12,000 of individual SMB capital going to advertising, the saved money from free advertising can be used to grow or run other areas of the business. Theses are the steps that such a business needs to take in order to leverage this great opportunity:
Upload the Business Profile Most websites with free business listing, like (it offers more than 10 million business listings) require that the business first create a business profile. The profile will often contain the logo of the business, contacts and a brief description of the establishment. Additional information includes the business operating hours, upcoming events (of relevance to the customer). Make sure there is a provision where the clients and visitors can upload testimonials. It is also a good idea to add a profile picture to add more life to the profile. Creating a profile allows the clients to find the business easily.
Post an Ad At this stage, post a free classified ad. The main intention for doing this is to let the world know what the business offers in terms of products and services. Add the business website URL here so that potential clients can access it for additional information. The main intention here is to start locally at first, before you can venture further afield.
Build Networks and Links This essentially involves linking up with other like minded businesses and potential clients that are of relevance to the establishment. Focus on the target business to speed up the impact of the advertising. Websites such as offer a provision where you can access the more than 10 million companies, 1 million business owners and more than 1.5 million business opportunities listed.
Improve the Listing The listing and profile will often need an upgrade. The upgrade is necessary to ensure that the information is up to date and provides the client with what the business offers at that moment. This includes new product releases, business relocation, change in business contacts et cetera. While most websites offer free business advertising for life, a few would require that you pay a small fee for an upgrade. If you feel that it is necessary and the potential benefits would be significant, then go ahead. However, some free listings work just as well as the ones which charge a fee.
With 99% of businesses in the USA been rated as small enterprises, the rise of free listings is a sure boost to the growth of the country. With the effects of the recession still been felt, and perhaps more so by small ventures, free advertising has ensured a consistent connection between the clients and small businesses despite the hard times.
My personal blog subscribers are forever hunting for the seemingly elusive answers to a whole range of different questions and a little while ago one of my weblog readers asked me to attempt to give them the answer to the following question:- Q) How can it be possible for certain people to be making an income online when so many others find it so difficult to produce results?
The solution that I often choose to give everyone that comes asking is this, “Are you intentionally trying to be un-successful or would you like to be among the minority group of people that are producing a comfortable side income from the hard work that they are continuously making to earn cash on-line?” I have chosen to answer that person’s question with a question, I know…. but there are more than just a few perfectly good reasons for that. Keep reading to hear my thoughts on the matter.
Almost every single persons can make a couple of extra dollars on the internet without too much effort. Understanding that nothing can be achieved without taking the time to make an effort is the first step. Also, understanding that time spent reading affiliate marketing articles which are or were written by self proclaimed guru’s that don’t care if you make money or not isn’t the sort of effort that I’m talking about here. Try to uncover unique articles along with useful advice articles that are chock full of valuable pieces of usable info to read, then utilize the remaining energy that you have left over to implement the strategies and act on the advice that you have just been lucky enough to uncover.
Techniques are methods and methods are used by people that actually make money on the internet. Effort is completely necessary to be able to take a technique/ method and apply that method/technique. Persistence is also necessary and when a person is persistent they find that they are more than able to earn cash on line.
The Keyword Academy is a membership site that shows people the way to generate income online. Their techniques are not new, in fact they have been aroiund for a very long time and are taught by many other programs, too. The good thing about the keyword academy (TKA 2.0) is that they have collected all of the information that anyone needs to become successful online and they have put it all in one place for easy access. They have just recently re-structured their original methods to make little exceptions for the changing algo’s that Mr G (google) are dishing out. My main point is that their sytem is working.
Sign up for free…. Even if you do not wish to become a fully fledged paying member after the initial thirty day / one month trial period, there is more than a lot to be learned from TKA and their members.
While it is definitely important for small business owners to have a blog, it is important to promote your blog in places other than online. The key issue of importance is to make sure your blog reaches as many visitors as possible, and doing that means it is necessary to rely on more than just the online community.
One of the best ways to promote your blog offline is to talk to people. There is no better promotion than person to person, and there is no easier way to inform people with whom you come into contact. That doesn’t mean you have to make a big show out of it, but you can casually mention your blog and its intention and allow them the opportunity to ask you for more information.
When you order business cards, make it a point to add your blog address to your other contact information. This will allow everyone to whom you give a business card the address of your blog. They can then carry the information with them and visit it whenever it suits their schedule.
Include Your Blog Address in Your Voicemail Message
If you have a voicemail specifically for your business you can add your blog address to your voicemail message. It may even allow those who are interested in what you are promoting to conduct some research by visiting your site before they make a decision about leaving you a message.
Make Your Blog Address Part of Your Marketing Materials
When you prepare a media kit or any other types of marketing materials you will want to include your blog address. You want to keep in mind that media kits and other marketing materials do not necessarily go to those online although it will definitely appeal to those who visit your blog. However, the fact that you are advertising offline will give you an opportunity to reach a higher percentage of the market.
Include Your Blog Address in All Business Correspondence
You need to include your blog address in all business correspondence you send out, including invoices and payment vouchers, letters, notes, and emails. This will allow your blog to reach a large number of people and thus increase the number of visitors to your blog.
The importance of advertising your blog can’t be stressed enough. The more people you are able to reach, the more visitors you will see visiting your blog. You want to appeal to both the online and offline community, so never limit your marketing efforts to one method or the other.
About the Author: Brenda is a writer with a passion for internet marketing, education, and personal finance. She is also a regular writer for CreditLoan.com.
Many business owners today think that online marketing is the only name of the game when it comes to generating interest and attracting the most numbers of customers. Actually, traditional offline marketing can still work like magnets and when done correctly, they can make your business grow to a range which can’t be beaten no matter what online marketing technique you use. First of all, offline marketing strategies utilize methods which have more personal appeal. Second, there are already offline marketing techniques which had been proven effective even if they are already considered traditional.
Here are some of the top traditional marketing strategies you can apply for your business.
Fresh From The Mailbox Mails – Sending physical mails to a pre-approved list of people can do wonders for your business. When people regularly see information about your business first-hand, you create awareness for your business which in turn can turn into sales after a brief period of time. By sending out professionally and creatively made newsletters, you are already branding yourself according to the content of your mails. Establish a growing list of contacts by encouraging your customers to fill-up an information form in exchange of an incentive or a token.
Flyers and vinyl lettering signs – Flyers are one of the legendary ways of advertising your business. Colorful flyers with rich information about your business can really make a hard pull to potential customers. You can easily put flyers wherever you want but make sure that they don’t end up in trash by making them not only attractive but something that can easily catch their attention in the first glance.
Local Newspaper Advertisements – The power of newspapers are still unbeatable and they can reach areas and target people which no online newspaper can tap. When you advertise on a local newspaper, make sure that you are being published on newspapers which have high credibility. You want your customers to trust your product and the first step is by being endorsed or being written by a credible publication. You should also choose the right type of newspaper according to your business category. For instance, if your business caters to people who are always looking at the current economic conditions, it will be wise to post an advertisement to a financial type of newspaper.
Business Cards – Don’t leave your home without your business cards and give them only to those people who are worth it. Business cards should contain the closest way to reach your business and the most available lines to call you. Business cards, as humble and as little as they may seem to be, are the most convenient means of introducing your product or service to anyone and they are also the best way for people to remember you. On times that they need something critical for themselves, your business card will be on their pocket and you should always be ready for their call.