Daily Archives: January 13, 2011

Online Marketing Tools – Perfect Means To Generate Business Income

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Online marketing tools are an ideal means to promote an online business or service in a successful manner. The marketing tools are cost effective and enable you to generate high sales. Besides, the tools aid to reach a number of potential customers, investors, bloggers, etc. and remain connected with them for a long time. With the implementation of proper marketing strategies and tools, companies can launch money making websites and thereby boost online presence.

Popular tools to promote online marketing:

Google Analytics – This is an enterprise-class web tool that aids in analyzing statistics pertaining to the number of users visiting the site. It is a flexible and user-friendly solution that helps to track visitors from search engines, referrals, email marketing, etc. Using the tool, keywords that produce high sales conversion on individual website pages can be added or identified to target customers. The analytics code can be added to each page to categorize the sources of web traffic and unique links can also be created on the pages to track online or offline marketing campaigns.

Twitter – This is a microblogging service now proving to be beneficial for both small and large size businesses. This is a perfect means to develop a well-planned online promotional campaign. It helps to increase your customer base, improve brand loyalty, and also establish good partnership deals. Besides, Twitter offers several tools like TwtQpon that lets site visitors gain thorough information on a specific brand or service marketed online.

Blogs – This is another type of website especially favored by search engines. This offers the ability to earn good rankings on search engines provided useful and informative details about an online business are posted.

ClickTale – This tool facilitates recording the browsing sessions and scrolling patterns of a site visitor. It also offers details on a visitor’s interaction with the links, buttons, forms, and fields available on the site. These details help to upgrade site usabilityh and in discarding redundant website pages.

With several tools available, it is essential to choose online marketing tools that help to enhance overall business profit, and that keep your business ahead of your competition.